1973 Mobile Phone Hall
1973 Mobile Phone Hall | Digital Culture
The future development of mobile phone history
In-depth and good writing, comprehensive and detailed
Speaking of VIVO, BBK and OPPO are inseparable names. At the beginning of 1999, with the expansion of business, Duan Yongping reformed BBK.
These three businesses were established as three independent companies, namely BBK Education Electronics in Huang Yihe (retired and replaced by Jin Zhijiang), BBK Audio-visual Electronics in Chen Mingyong and BBK Communication Technology in Shenwei.
Shen Wei's BBK Communication Technology Company was responsible for the cordless phones and mobile phones of early BBK.
In September 2009, the brand of vivo mobile phone was formally established, and trademarks related to vivo were also registered in an orderly manner. On June 7, 20 10, vivo mobile communication co., ltd was established.
However, this new logo was not officially used until 20 1 1, which is also the time when BBK smartphones started.
Starting from 20 1 1, BBK mobile phones printed with "BBK" began to slowly disappear and were replaced by the logo of VIVO. Before 20 1 1, most mobile phones with BBK logo were straight trigger and slider.
On 20 1 1 year, BBK i370 and BBK i7 10 were launched, which are the only two large-screen smartphones with BBK logo.
In a sense, or vivo mobile phone is a name change of BBK, but in the later operation of vivo, BBK is rarely mentioned. OPPO, VIVO and BBK seem to have agreed to go to BBK, but there is no BBK in vivo official website, which is good for brand management.
When it comes to BBK, people will think of point readers, VCD, DVD, tape recorders and music mobile phones. For the mobile phone business, some brand labels may hinder the development, so change the name, start over and establish a new image.
In 20 13, BBK communication was officially renamed as vivo mobile communication co., ltd, and the transformation from BBK to vivo was completed.
20 1 1 released in April, vivo V 1. This is the first mobile phone with vivo logo, but the logo of BBK has not been completely cancelled, but placed in the lower left corner of the back. The earphone interface, power button and charging port of this mobile phone are all on it.
This mobile phone is equipped with Qualcomm Snapdragon Snapdragon MSM7227 processor and 3.5-inch capacitive touch screen, which is said by many people to imitate Apple's style in the system UI.
20 1 1, in addition to releasing V 1, vivo also has a colorful back-shell mobile phone, vivo Y 1.
Since the release of the first mobile phone, although the logo of vivo is printed on the front, the mobile phone model is still printed with BBK, and the word BBK will be printed on the back.
According to incomplete statistics, since 20 12, there was no BBK logo before and after the release of the mobile phone, only the small print on the back of the mobile phone printed with Guangdong BBK Electronics Co., Ltd.
On 20 12, 1 1 year 10, vivo held a press conference in Beijing Water Cube. Such an important venue means that this is a very important product of vivo. It is vivo X 1, the first product of the new X series, and X series has become the main series of vivo for many years.
Vivo X 1 is equipped with MediaTek MTK6577, focusing on Hi-Fi sound quality. The body thickness of 6.55mm broke the record and became the thinnest smartphone in the world at that time. The price of 1GB+ 16GB was 2498 yuan.
20 13 may, vivo released its flagship series Xplay, which was hosted by Wang Han. Xplay is equipped with Qualcomm Snapdragon 600, LTPS capacitive multi-touch screen, 5.7 inch 1080P, CS8422+CS4398 top high definition audio chipset and OPA2604 chip.
The screen also supports any touch technology. You can also touch with gloves and cover the screen with mute function. One-handed small screen mode, 2 16 price 2998 yuan.
On August 20 13, vivo X3 was released, equipped with MediaTek MT6589T, and the fuselage thickness broke the world record for the second time, with a blue thickness of 5.75mm and a white thickness of 5.95mm. ..
The ES90 18 DAC chip jointly developed by vivo and ESS is the first time to apply intelligent somatosensory technology, which can directly turn on common functions when locking the screen.
For example, scan up, scan down, scan c, scan m, scan o and scan w to open different applications, and the price is 2498 yuan.
On 201310 June 15, the first version of FunTouch OS10 was released, and Funtouchos10 was officially released on February 18.
20 13 12 18, vivo released the world's first 2K resolution mobile phone Xplay3S, which became a milestone in the history of domestic mobile phones, and the back of the fuselage was also equipped with a fingerprint identification module.
On may 7, 20 14, vivo Xshot was released. Fans call it "BBQ", featuring the function of taking photos, equipped with F 1.8 large aperture, optical image stabilization and dual-color temperature dual-led flash.
20 14 12, released by vivoX5 Max, Snapdragon 6 15 processor, body thickness of 4.75mm, breaking the record of the thinnest mobile phone in the world for the third time, and equipped with Hi-Fi 2.0 mobile phone sound quality architecture independently developed by vivo.
In 20 14, Xiaomi topped the China market with 60 million smartphones, followed by Samsung (58), Lenovo (47), Apple (46 parallel imports), Huawei (4 1) and Coolpad (40). Vivo has achieved sales of 27 million smartphones.
In 20 14, vivo began to enter overseas markets in an all-round way, and entered Thailand in August and India in 12. 20/kloc-entered the Myanmar market in March, and entered the southeast Asian markets such as Indonesia, Malaysia, Vietnam and the Philippines in June.
In 20 15, vivo X5 Pro was released, becoming the world's first dual 2.5D curved glass mobile phone.
Please read the model change form released later.
In 20 15, vivo was awarded the Sudirman Cup Badminton Championship in 20 15 and became the official partner of NBA China in 20 16-20 17 season.
In 20 15, the sales volume of vivo reached 36 million units, ranking third in China after Xiaomi Huawei.
20 16 July, 2065 438+065438+ 10 October, the vivoX7 series and vivo X9 series were released. Vivo's first mobile phone with front dual cameras and front soft light is also on fire, with a slogan: soft light selfie, illuminate your beauty.
20 16 in addition, there are two major points.
(1) released the new generation flagship Xplay6.
Xplay6 uses a 5.46-inch 2K curved screen and Qualcomm Xiaolong 820, and invited Stephen Curry, an NBA player of Golden State Warriors who is famous for his "abnormal quasi-three-pointer", to endorse this product. The price of 6+ 128 is 4498 yuan.
(2) adopt a new brand logo
Vivo announced the launch of a new brand sub-logo, camera &; Music has replaced the original Hi-Fi &；; Smart, focus on taking pictures.
According to the data of global smartphone sales in 20 16 released by IDC, the sales volume of vivo mobile phones is 710.9 million units, ranking fifth in the world and third in China, only next to Huawei and oppo.
On April 20 17, the customized version of vivo Xplay6 was officially launched. The customized version of Curry includes the customized version of mobile phone in Xplay6, and the sports wristband+ring bracket+customized towel+postcard and other gift packages in Curry.
20 17 June, vivo announced that the cooperation cycle with FIFA would start from 20 17 and last until 2023. Sponsored events include 20 17 Confederations Cup, 20 18 Russia World Cup, 202/KLOC-0 Confederations Cup and 2022 FIFA World Cup Qatar 2022.
On May 20 17, the customized version of vivo X9 Vibrant Blue NBA was launched. 165438+ 10 launched the limited edition of vivo X20 the glory of the king anniversary in October. In February 65438, X20 Star Brilliant Red Christmas Limited Edition went on sale. 20 18 10 month, 18, X20 Dream Powder went on the market.
20 18 1 month, vivo demonstrated the screen fingerprint technology at CES20 18 in the United States, using the sensor chip of Synaptics. Originally, everyone thought it was just a concept product, and I didn't know when it would go on the market.
However, only ten days later, vivo released the world's first fingerprint identification mobile phone: X20 Plus screen fingerprint version, equipped with front optical screen fingerprint identification, using Synaptics sensor FS9500 Clear ID, and up to X2 1, it adopted the screen fingerprint scheme from Ding Hui and Synaptics.
20 18, 19 On March 9th, in this press conference, in addition to the screen fingerprint versions of vivo X2 1 and vivo X2 1, vivo also released a brand-new voice assistant Jovi, which was dubbed "Zhao Wei" and "Zhuo Wei" for a while.
20 18 On May 22nd, the World Cup custom machine-X 21FIFA World Cup Special Edition was released in Beijing Olympic Forest Park.
2065438+June, 2008 12, vivo held a new product launch conference in Shanghai, and released a landmark mobile phone in the whole mobile phone history: vivo NEX.
This is a real full-screen mobile phone with no bangs on the front, which makes the full-screen mobile phone that everyone expects from various concept maps come true. In the history of mobile phone development, this is a product that has to be mentioned.
In fact, as early as February 25th, 20 18, on MWC20 18, vivo showed a full-screen concept machine APEX, many of which were difficult to mass-produce, but vivo realized most of the functions on NEX in a short time.
In order to achieve full screen, NEX uses a lifting front camera. After removing the forehead, NEX also used screen sound technology to replace the earpiece, and packaging technology further shortened the chin.
Vivo finally adopted USB-C interface on NEX. There are two versions of NEX, the standard version adopts Snapdragon 7 10 processor, and the flagship version of Xiaolong 845 processor is equipped with off-screen fingerprint recognition. 8+ 128 flagship edition is priced at 4498 yuan.
Later, some netizens found that when opening some web pages through QQ browser of mobile phone, the front camera of NEX will have automatic lifting action, and the behavior of software secretly calling the camera was exposed by the lifting camera.
By 2020, off-screen cameras have appeared on some machines, but we may have to wait for some time before mass production.
On September 30th, 20 18, the NBA officially announced that the strategic cooperation between China and vivo has been upgraded, and the two sides will not only continue to deepen cooperation in the fields of competitions, products, services and brand marketing.
Unexpectedly, a month later, the NBA incident happened, and vivo put national interests first and announced the termination of all cooperation with the NBA.
On September 19 and 16, vivo NEX3 released a 6.89-inch unbounded waterfall screen. In order to realize the visual integration of the front, hidden pressure sensitive keys are used. The only shortcomings are the thickness of 9.4mm and the weight of 2 18g.
Now the X series of vivo has updated X30 and X50, forming six product lines of NEX, X, S, Y, Z and U6, covering high, medium and low prices.
There is little information about the development history of vivo mobile phones. From the birth of 20 1 1 to now, the product strategy has not changed much, and it has also inherited the excellent tradition of BBK.
Publicity, not low-key, deeply involved in the offline market, celebrity endorsement, advertising title.
Other aspects are very low-key, unlike Meizu, Xiaomi, hammer and various lace news events. The sales volume of mobile phones has remained the third in China for four consecutive years at 20 15, 20 16, 20 17 and 20 18.
The sales volume is 36 million units, 82 million units, 72.33 million units, 1.0 1 100 million units (ten thousand units) respectively.
In 20 19, due to the slow growth of the domestic market, the market space became smaller, and the shipment of vivo was 62.7 million units, down 19% from 20 18. Except for vivo, Xiaomi and oppo both experienced a decline of 17-20% in 20 19, but Huawei.
Although the operation is very stable, in recent years, with the gradual popularization of the mobile phone market, vivo has to face the complaints of consumers about "low price and high quality". At the same time, among the four mobile phone giants of Huami OV, Huawei and Xiaomi have other businesses, while OV business is relatively single. In the face of other brands' extreme online cost-effective strategies, OV has also made changes and responses.
2065438+On February 12, 2009, vivo announced the formal establishment of a new brand iQOO through Weibo, which will operate independently of vivo as a brand-new sub-brand.
On March 1 day, 2065438, iQOO released its first iQOO mobile phone, equipped with Snapdragon 855 processor, 6.4 1 inch water drop screen and 4000mAh battery. In terms of heat dissipation, it supports super liquid cooling technology, NFC, 44W fast charging, and adopts Type-C. The price starts from 2998 yuan, and the cost performance is bursting.
2065438+July, 2009, it is the second new machine of iQOO-iQOONeo, and it also launched iQOOneo's fourth national treasure customized gift box version, with a limited edition of 2000 sets, and the price is 1998 yuan.
IQOO's positioning is: big battery, cost-effective, game mobile phone. This is the differentiated play of vivo. IQOO's opponent is the online Internet cost-effective mobile phone, and vivo itself is also transforming into a high-end and competing with Huawei.
The cooperation between vivo and KPL (the glory of the king Professional League) began on 20 17. From the first generation iQOO to the current iQOO5 series, each generation is the official competition machine of KPL.
The development history of VIVO mobile phone is coming to an end, and the time is not long. Vivo brand has been registered for 10 years. If the first half is a period of stable development, then since 17, vivo has shown a lot of strength on mobile phones, whether it is the first screen fingerprint, the lifting full-screen NEX, or the birth of IQOO, it has handed over good answers.
I believe what you saw is not very enjoyable and the information is insufficient. This is the characteristic of vivo, and its development is steady and steady. I believe you don't like to see the list of model parameters and the display of suspected advertisements. Consumers know something about the products of vivo in recent years, so I won't go into details here.
Finally, let's do an interesting thing: count the spokespersons and sponsors of vivo (the data is only part, not all, please don't argue).
There is a saying in the advertising industry that there are thousands of variety shows in the world, and OV titles account for half of them.
Careful observation shows that vivo and oppo have several characteristics in the choice of spokespersons. The spokesmen are persistent and repetitive except who they invite. They are not the spokesmen of a mobile phone, but the continuation of various models, which makes it easier to deepen the impression of consumers.
The prices of these variety shows have already gone up, including 600 million "I am a singer", 700 million "Happy Camp", 500 million "Run", 500 million "Good Voice of China" and 400 million "Extreme Challenge".
Most of the data comes from the Internet.