As the saying goes, "People are iron, rice is steel, and you are hungry if you don't eat a meal". Only by ensuring three meals a day can you have enough energy to work and live. People often say that "the plan of the day lies in the morning", "Eat well at breakfast, eat enough at lunch and eat less at dinner", and breakfast occupies the highest position among the three meals a day and is most valued by people.
Many places have their own special breakfasts: in Chongqing, noodles start people's day; In Wuhan, hurried office workers are carrying a bowl of Regan Noodles in their hands; In Tianjin, almost everyone wants a pancake fruit in the morning; Compared with other places, breakfast in Guangdong is quite luxurious, and the richness of morning tea is dazzling.
However, for office workers in Guangdong, they don't have time to enjoy morning tea, so they have a meal on the street to start a beautiful day. There are many kinds of noodles in Guangdong, such as rice noodles, river noodles, rice rolls and Chencun noodles ... These powders account for half of the breakfast in Guangdong, and the king among them is rice rolls, so it is recognized as the "king of breakfast" in rice rolls, Guangdong.
foodies in the north may notice that when walking on the streets of the city in the morning, all kinds of special food snacks can be found, such as Xiao Mian in Chongqing, steamed buns in Hangzhou, snail powder in Liuzhou and Regan Noodles in Wuhan ... These exotic foods have traveled thousands of miles to the north to take root and develop. I can't see rice rolls, the king of breakfast in Guangdong, which makes me curious.
why did rice rolls, which developed so strongly in Guangdong, disappear in the north? Is it the difference in diet or something else? In response to this question, I specifically consulted my friend Sean, who had opened a rice rolls store in Beijing for two years. Sean talked about four reasons. After listening to it, Phillips felt very realistic and embarrassed.
rice rolls, whose name is very fierce, is literally interpreted as "sausage" and "powder" by a large proportion of people. Fat sausage happens to be a very polarized food. Those who love it "love it deeply" and those who don't "hate it". Therefore, many people who don't like to eat fat intestines, after hearing the word rice rolls, stay away. rice rolls is lying on the gun innocently.
why is such a fresh food called rice rolls? It turns out that the finished product of rice rolls is similar to the pig's large intestine, so it was named "rice rolls the Pig", which is simply called "rice rolls".
Cantonese people pay attention to the "freshness" of ingredients and pay attention to the original flavor, so rice rolls is very light. However, northerners focus on tasting the "taste" of dishes. This "taste" includes not only the original taste of ingredients, but also the "taste" of various seasonings, which is a compound "taste".
Just like buying a pancake fruit in the north, first spread a layer of soybean sauce, sweet noodle sauce, then spread a layer of Chili sauce, and finally add some pickles. After seeing it, Cantonese people will definitely feel heavy taste. Therefore, for northerners, rice rolls belongs to "light taste", which is extremely pale and difficult to swallow.
The price in rice rolls is moderate, ranging from five or six yuan to more than ten yuan. Southerners have a small appetite, so eating a rice rolls will make them 89% full, which is just right. For northerners who generally have a large appetite, rice rolls's weight is far from enough. It is easy to eat two or three servings, but the price will cost twenty or thirty yuan. In the north, eating snacks such as steamed stuffed buns, fried dough sticks and baked wheat cakes can satisfy you with a few dollars, so rice rolls is a luxury for most people.
rice rolls looks like a simple snack, but the production processes such as milling, stuffing mixing and steaming all need technical content. Many operators rely on years of experience and lack standardized production processes.
Therefore, some beginners who are puzzled have made rice rolls with its shape, but without its spirit. Over time, it has affected rice rolls's reputation and driven away customers.
These are the reasons why rice rolls is not popular in the north. Do you think so?
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