1. The name of the logistics company should be consistent with the company's philosophy and service purposes, which will help shape the company's image. For example, the word "blue bird" in the blue bird building is really like an island in the blue ocean. It is quiet and peaceful. It provides a place for people to rest and expresses the love of blue bird to consumers, thus establishing a good company. image.
2. The name of the logistics company should be auspicious. For example, Goldlion of Goldlion Far East Co., Ltd. was originally called Goldlion. Considering that when Goldlion was expressed in some local dialects, it had the meaning of losing gold, which was a taboo and unlucky name, the name was changed to Goldlion. Goldlion means bringing people abundant wealth. Just imagine, who wouldn’t like such a company and who wouldn’t be willing to associate with it!
3. The name of a logistics company should have its own uniqueness. A unique company name can avoid being similar to other company names, which may confuse the public's memory, and can deepen the public's impression of the company. For example, Beichen in Beichen Group, Tiandi in Tiandi Express, Lenovo in Lenovo Group, etc., all have unique personalities and are impressive.
4. The choice of naming for a logistics company should be contemporary. A contemporary name is distinctive, conforms to the trend of the times, and can be quickly accepted by the public.