1. Without the permission of Taobao, it is forbidden to use words with the meaning of "Taobao franchise" and "Taobao authorization" in the store logos, store names, store announcements and "personal introduction" pages;
2. Store logo, store names, store announcements and "personal introduction" pages prohibit the use of words and icons for credit evaluation of Taobao or other websites;
3. Without permission, it is forbidden to use "Taobao" special text and graphics as the text and graphics for store promotion;
4. Logos, names, announcements and "personal introduction" pages prohibit the use of language with racial discrimination and hate information;
5. Bad language is prohibited in store logo, store name, store announcement and "personal introduction" page. For example, most letters or words of offensive words (that is, f** or S * *);
6. The name and logo of the store shall not use the following words and graphics:
6. 1 identical with or similar to the national name, national flag, national emblem, military flag and medal of People's Republic of China (PRC);
6.2 identical with or similar to the name, national flag, national emblem and military flag of a foreign country;
6.3 identical with or similar to the flag, emblem and name of an intergovernmental international organization;
6.4 identical with or similar to the logo and name of the Red Cross and Red Crescent;
6.5 The logo is the same as or similar to that of a third party, such as China Post, China Telecom, China Mobile, China Unicom, China Netcom and China Tietong;
7. The name of the store is not allowed to be named * * Business Alliance. Non-commercial alliance stores shall not use commercial alliances for store promotion;
8. Store announcements and "Personal Introduction" pages prohibit the use of the following words and graphics:
8. 1 The store announcement and the "Personal Introduction" page of the store can be used to introduce the seller's business, but it cannot contain the path or link of the seller's personal website. Store announcements and "personal introductions" cannot publicize items that are prohibited from being sold on Taobao or specifically promote items sold outside Taobao, nor can they contain links to commercial websites that gather items from multiple sellers through a common search engine;
8.2 Content containing untrue content or misleading consumers;
8.3 Other contents suspected of violating the law.
9. Non-Tmall (Taobao Mall) stores are not allowed to use flagship stores, specialty stores and franchise stores in stores and product pages. These three types of names are the unique names of Tmall (Taobao Mall) stores.
When you name your Taobao shop, you must not touch these rules. If you violate them, you are sure to fail.