Many companies have launched mini programs, but there is very little traffic. So everyone is asking, do mini programs need SEO like websites? How to increase visits to mini programs?
In fact, more and more small programs are being born. If there are too many small programs, you need to search. So how to make your own small program stand out among the many small programs? You need small program SEO optimization. Xiaoma Shitu Marketing Consultant tells everyone that WeChat mini programs rely on WeChat searches to bring traffic. Although this process is different from traditional SEO, the principles are similar, except that mini programs do not have as much room for optimization as websites.
Xiaoma Shitu Consultants has sorted out a series of small program optimization experiences in operational practice and shared some key points with everyone. At this stage, mini programs mainly have three major traffic entrances, and I divide them into three types
1: Passive search, nearby mini programs, and user sharing
2: Active public account association, store QR code, article mass posting, mini program jump
3: Promotion of paid bidding rankings , regional placement, public account Guangdiantong
For passive traffic entrances, we can optimize the ranking of small programs while spending as little money as possible. Before talking about mini program optimization, let me first tell you about the search ranking rules of mini programs.
1: First priority - used mini programs
2: Second priority - online Older mini programs
3: The name of the mini program
4: How often the mini program keywords are searched< /p>
5: Number of times the mini program is used
So, where should we start from optimizing the mini program? Xiaoma Shitu Marketing Consultant recommends starting from the following points:
1. Registration time
From a search perspective, For most of the current hot words in mini programs, the earlier the mini program is registered, the higher the ranking will be, the higher the chance of being searched and used, and the higher the ranking of the mini program will be. Therefore, for those friends who are in need of small programs but don’t want to invest too much, they need to register as soon as possible for a small program that corresponds to the industry, because the first person to eat crabs will always get the most delicious food. of.
2. Mini Program Name
The name of the mini program is very important. It is unique. A good name directly Determines the probability of the mini program being searched by users. For example: For example, if you want to renovate your house and find a decoration company through a mini program, but you have never used such a mini program before, what should you do?
Most people will choose to search on WeChat. How to search? Data shows that more than half of people will directly enter the region + decoration company instead of directly searching for a certain decoration company, unless they are particularly familiar with this company. Therefore, it is very important to register the name in advance, region + decoration If a company is registered, other companies cannot use it, and the traffic can easily be intercepted.
In addition to being business-related and easy to pass the review, it is recommended to choose a combination of 1-2 words with a high index to name the mini program. It should be noted that the name is too long. Easy to review and searchable.
In addition, Xiaoma Shitu Consulting reminds you that you need to pay attention to the following three aspects when registering a mini program name:
1: Mini Program The name must be unique and cannot have the same name as the official account of a different entity.
2: The name of the mini program cannot be named with special characters.
3: The name, introduction and description of the mini program must not be mixed with commercial terms, names of popular WeChat mini programs, "national", "superior" and other new terms. Advertising laws expressly prohibit or other irrelevant words
3. Keywords
This is the most important thing for mini program promotion and optimization Factors, up to 10 keywords can be configured in the promotion module of the mini program background, and can be modified three times per month, and the review time is 7 days.
It should be noted that only mini programs that have released an official version can use this function, and store mini programs do not currently support this function.
In terms of keywords themselves, there are brand words, competitive product words, product words, crowd words, and industry words. Our goal is to intercept key words as much as possible Word search traffic.
First of all, we need to analyze our core user groups, that is, draw user portraits. For example, in the housekeeping industry, users' search habits are mostly based on words such as "nanny", "repair", "moving", "cleaning", etc., rather than directly searching for housekeeping.
Secondly, we need to analyze the user terminal device, which is different from PC-side search. The operating system of the mobile phone will affect the user’s search habits, so choose short words as much as possible. Words with a relatively large index.
Third, we must study our competitors to see which ones we can imitate or surpass, and which ones we should avoid competition. For example, the keyword "takeout" has been dominated by industry leaders such as "Meituan" and "Are you hungry?", so the layout is of little significance.
Fourth, the use of keyword analysis tools, such as Baidu Index, WeChat Index including Google Keyword Tool, etc.
The above is Xiaoma Shitu’s brief analysis of the optimization of mini programs. Although mini programs do not have as much room for optimization as websites, unoptimized mini programs may only have hidden meanings. It is difficult for users to find it in the boudoir, so since you have chosen to layout the WeChat mini program, you must do this work thoroughly. If you lack professional support, you can choose a professional marketing company like Xiaoma Shitu to customize the analysis of corporate needs and tailor-made Create your own mini program optimization plan and online marketing plan.