When the store name can stimulate and maintain the recognition function of the store logo, the overall effect of the store is enhanced. In addition, the principle of adapting to the market environment

When the store name can stimulate and maintain the recognition function of the store logo, the overall effect of the store is enhanced. In addition, the principle of adapting to the market environment and the principle of legal protection are also two very important principles that should be paid attention to when designing a store name. (2) Outdoor design Outdoor decoration refers to all decorations in front of and around the store. Such as billboards, neon lights, light boxes, electronic flash ads, posters, flyer ads, live ads, shop signs, facade decorations, window displays and outdoor lighting, etc., all belong to outdoor decoration. If a store wants to achieve good economic benefits, it must first get consumers into the store. In addition to factors such as advertising and traditional reputation, consumers’ understanding of an unfamiliar store starts from its appearance. People's general psychological reaction to things is that the goods sold in a store with elegant and luxurious outdoor decoration must also be high-end and high-quality; while the goods sold in a store with a mediocre or outdated appearance must also be staggered and low-quality, and the quality cannot be guaranteed. Overly luxurious or simple decoration, paired with uncoordinated arrangements, is an artificial barrier that rejects consumers. Outdoor design mainly includes appearance design, entrance and exit design, signboard design, window design, and exterior lighting design. 1. Appearance design Appearance is the overall feeling of a store. Sometimes it reflects the grade of the store and also reflects the personality of the store. From the overall style, it can be divided into modern style and traditional style. The modern style appearance gives people the flavor of the times and a modern psychological feeling. Most stores adopt a modern style, which is motivating to most consumers who have a strong sense of the times. If the store is in a business district, the large shopping malls nearby are generally modern in style, which can achieve a harmonious effect. In today's developing society, modern-style stores give people a fresh feeling, making them harmonious and unified with the modern high-speed society, and also reflecting the trend of clothing. The appearance with the traditional national style gives people a simple, solid and traditional psychological feeling. Many century-old stores have become traditional brands that influence both China and foreign countries. Their appearance and decoration have formed a fixed pattern in the minds of consumers. Therefore, using their traditional appearance style can attract customers more. If the clothing store sells ethnic clothing or antique clothing, such as cheongsam, it can use traditional styles. Or the clothing store is opened in a commercial street full of simple colors, and it can also adopt a traditional style that is consistent with the overall style.