In addition to being novel, unique, concise, loud, and rich in heritage, the company name must also inject a certain momentum to stand out with the power to dominate the crowd, stand at the top of the market, and be at the forefront of the times. At the forefront, singing the future and leading the times. First of all, consider the following aspects. 1. Components of a company name The complete name of a company should contain the following four components: indicating the region where the company is located; reflecting the company's personality; reflecting the characteristics of the product or industry; and indicating the form of the company. For example, Beijing Tianyu Advertising Co., Ltd.; Beijing Feige Dental Clinic Co., Ltd. Among these two names, "Beijing" represents the region, "Tianyu" and "Feige" represent the trade names of the two companies respectively, "Advertising" and "Dental Clinic" represent product or industry characteristics, and "Limited Liability Company" reflects the enterprise legal form. Enterprises can use abbreviations in actual operations. Many of the names that people see on company door plates are the abbreviations of the companies. For example, the above two companies can be presented as: Tianyu Advertising Company, or Tianyu Advertising; Feige Dental Clinic, or Feige Dental Clinic. The starting point should be high: establishing a good corporate image starts with naming. The name must transcend time and space, lead fashion, be novel and unique, and stand out from the crowd; only a name that is the first to arrive and stands at the highest point can shock and stimulate, stir up thousands of waves with one stone, quickly open up the market, win customers, and stabilize consumption. or psychology. Brands such as Shi Yuzhu's "Giant Group" and "Melatonin" are enduring and prosperous because of their unique characteristics. 2. The method of choosing a company name should be new: a good name is like a divine response, and it moisturizes things silently. Company culture is a live culture, a culture that grows rapidly, a culture that is agile, and a culture that keeps pace with the times. The core driving force that supports and leads the company culture is the company name. How dare you underestimate it? There is nothing more magical than this. Staying young forever, building evergreen foundations, and having abundant financial resources are called company culture. Lao Niu breaking the car and having an unclear name cannot achieve the goal of turning stone into gold and cannot make money at all. For example, the brand "Coco Chanel" is still the embodiment of fashion and synonymous with high-quality products. The positioning must be accurate: cleverly conceived and highlighted. A distinctive and charming brand name should be designed to reflect the advantages and characteristics of the company's products and show its special charm. "Coca-Cola" is a symbol of beverage, culture, and life. Pentium, Microsoft, Intel, Lenovo, etc. are synonymous with computers. Kodak sounds like film, and Mercedes-Benz and BMW sound like cars. The cultural context must be smooth, and the financial context must be clear: mountains and rivers have feelings, plants and trees know their meaning, everything has spirituality, and interaction produces benefits. If the cultural context is not smooth, the financial resources will be blocked, and the hard work will not show any results; if you can understand the meaning of Zen, you can move forward and retreat as smoothly as the financial resources are available; only by focusing on the Qi pulse can you know the prosperity and decline of the career; the financial pulse, the cultural pulse are inherently conflicting, and harmony will become magical. With the advent of the brand era, winning through image has become a concept. No matter it is an individual, company, enterprise, real estate, etc., it is necessary to first establish a good image, plan a first-class culture, sensational temperament, and outstanding personality, in order to seize the commanding heights and remain invincible in the market competition. The core of corporate culture is the company name, and it is futile to add the finishing touches. 3. Things to note when naming your business. In addition to the above considerations and methods, you should also pay attention to the following aspects when choosing a name: You should choose a name that you like, which will help motivate you and your employees to start a business; avoid ambiguity and misleading when choosing words. , pay attention to the multiple meanings of words, and avoid choosing words with negative and adverse effects; the name should be determined as early as possible, and the name should be verified and registered with the industrial and commercial department quickly to reduce the chance of a good name being occupied by others; the name should be considered The long-term development of an enterprise must be conducive to long-term use, and should not be randomly named based on short-term interests or benefits. If your business grows bigger, the name will naturally become a brand and intangible asset, and it would be uneconomical to change the name. 4. How to name your business in 2012 (1) Consider the principles of business naming. The name of a business is one of the best ways to promote the business and its products. The main things that can be brought into play and need to be considered when choosing a name are the parts of the company name that represent the font size and reflect the characteristics of the product or industry. A good name can become a priceless intangible asset along with the success of the enterprise. To this end, the following naming principles can be followed: easy to call, easy to listen to, easy to write, easy to remember, and unique, unforgettable, or impressive once you hear it; concise, with as few words as possible, and two characters with the same font size. The probability is too high, so it is generally easier to choose a name with 4 or 3 characters to pass the verification; try to make the name reflect the company's business, core products, values, corporate culture, etc., so that it can be promoted through the name.
(2) Some common methods of naming a company use the name of the entrepreneur or its homophone as the font size in the name. For example, the font size of "Guanshengyuan" food factory is taken from the name of the boss Xian Guansheng. Directly use the name of the product or core product to reflect the company's business or core business, such as "Ramen" in "Malan Ramen". From the perspective of promoting the enterprise, choose words that express the entrepreneurial spirit, good wishes, lofty ideals, prosperous career, or good luck and good memories, such as Lenovo Company and Haier Company. From the perspective of making customers like it, choose words that reflect their favorite people or things, values, auspiciousness, wealth, etc. For example, the name "Septwolves" of Fujian Septwolves Industrial Co., Ltd., which focuses on personalized casual men's clothing; The "Wahaha" brand name of Hangzhou Wahaha Group Co., Ltd., which has successfully started a nutritional oral liquid business. Translated names from foreign languages, such as "Youngor" of Youngor Group Company, are transliterated from the English "YONGER". Use words such as strange, funny, humorous or rebellious, such as Tianjin Goubuli Steamed Bun Shop. Recommended reading: What is the horoscope test for men and women with official stars, auspicious dates for marriage, names, and love matching tests