Clothing is a general term for an industry, and its categories are complex and diverse. When naming a clothing store, you need to combine the following three points when naming it: 1. Name it based on the characteristics of the clothing; 2. Name it based on the clothing style; 3. Name it based on the material of the clothing. Clothing stores usually only have one or a few types of clothing as their main products, so naming the clothing store needs to highlight the characteristics of these main products.
How to name a clothing store? Food, clothing, housing and transportation are the basic necessities of people's lives. After reaching a life where clothing can cover the body, people's requirements for clothing gradually increase. Clothing stores want to increase product sales, and giving a refreshing name is one of the cheap and effective ways.
1. Feature naming
Features refer to the main advantages of the clothing in the store and the selling points that attract customers. Different customer groups have different needs. For example, the clothing in a store is characterized by fashionable luxury. It can be named New Milan Clothing Store, because Milan is a world-famous fashion capital, where many luxury brands were born, and they like to buy trendy items. Fashion customers will definitely be attracted by the word Milan. Feature naming is to highlight the selling points of the store's products, so as to attract customers' attention and at the same time achieve the effect of maximizing strengths and avoiding weaknesses.
2. Style naming
Everyone knows that clothing has a variety of styles. When customers purchase clothing, they will choose based on factors such as season, trend, and body feel. Style is a major selling point of clothes, such as workwear style, casual style, retro style, slim fit style, etc. We highlight the style of our main clothing in the name of the store, which can directly attract customers in need and increase sales of our main products. For example, a store that sells antique clothing can use building names such as building, pavilion, pavilion, residence, and garden, which can make the name antique and reach the hearts of customers.
3. Naming the material
For clothes, different materials make the visual effect, breathability effect, warmth retention effect and other points of the upper body very different. Common clothing materials include pure cotton, polyester, silk, cashmere, silk, etc. Different clothing materials have different effects. Using material as the name of the store seems straightforward, without beating around the bush, and full of sincerity.
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