With the implementation of the “double reduction” policy, the education and training industry has ushered in major changes. The deepening reform of on-campus education is on the way, and subject-based institutions may embark on a road of transformation. Taking into account policies and the market, the three major directions of quality education, vocational education, and educational digitalization may become new opportunities. What is the overall idea of ??"double reduction"? The relevant person in charge of the Ministry of Education said:
The first is source control. Give full play to the role of the school as the main front, insist on teaching as much as possible, and strive to improve teaching quality, homework management level and after-school service level, so that students can learn better and return to school, "eat" and "eat well" in school, and reduce participation in off-campus training need.
The second is system governance. It not only focuses on homework and off-campus training, but also makes arrangements in strengthening after-school services, reducing exam pressure, improving quality evaluation, and creating a good ecology, and systematically promotes the "double reduction" work throughout the entire chain.
The third is comprehensive management. Establish a special coordination mechanism for "double reduction" work, strengthen inter-departmental coordination, centrally organize and carry out special governance actions, form an effective joint force, and coordinate the strength of schools, society, and families to form a trinity sports person pattern.
The fourth is governance according to law. Deeply implement the spirit of laws such as the "Compulsory Education Law of the People's Republic of China" and the "Law of the People's Republic of China on the Protection of Minors", clarify various policies within the legal framework, and ensure that there are laws to abide by and Govern according to law. In general, it may focus on the "three restrictions":
The first is to limit the number of training institutions. These may include stopping the approval of new school licenses, closing unlicensed institutions, and re-examining the compliance of existing institutions.
The second is to limit class time. Shanxi, Shaanxi, Yunnan and other places have issued notices restricting subject training from teaching during the summer. In combination with the provisions of Articles 33 and 41 of the "Law on the Protection of Minors", subject training for students in compulsory education may not be carried out during future holidays, winter and summer vacations, or weekends.
The third is to limit fees. According to the regulations of Guangzhou Yuexiu District, training institutions in the compulsory education stage that have been registered as for-profit may need to re-register as non-profit institutions. This move is to strengthen the public welfare attribute of training in the compulsory education stage. In the future, the fees charged by training institutions may be regulated. Three major directions may become new opportunities for development. After the implementation of the "double reduction" policy, various companies are exploring how to transform, especially in the direction of quality education and vocational education.
1. Quality education is hot. At present, many education and training institutions have begun to test the waters of quality education. In the industry, quality education has become a hot topic. Elite Children's is deeply involved in the quality education scene. Its three major brands, "Zhihui Children", a children's innovation and enlightenment brand, "Little Earth", a stage play/lecture product, and "Genius Baby", a literacy growth complex, collectively constitute Elite Children's quality education. New system. Honghe Technology has reached a cooperation with the domestic aesthetic education brand Baby Project Picture Book Aesthetic Education and signed an agreement on the "Baby Project series of aesthetic education courses to be stationed on the Honghe Platform". The two parties will combine education informatization, aesthetic education product supply, and introduction of artistic content to develop quality Educational formats should complement schools. TAL's children's quality education brand Lebu launched a 21-day online comprehensive quality training summer camp for children aged 3-6 years old - "Lebu Summer Charity Literacy Camp", covering music, exploration, art, puzzles, communication, science, There are seven theme activities for physical fitness.
2. Vocational education has become the general direction encouraged by the state. The "double reduction" policy mainly regulates subject-based training, and vocational education is currently the general direction encouraged by the state. Gaotu Group launched Gaotu APP, which is different from Gaotu Classroom APP, which mainly focuses on K12. Gaotu APP mainly covers many types of vocational education businesses such as language training, college student examinations, finance and economics, public examinations, teaching resources, study abroad, management, and medical care. Naixue Education focuses on IT training. At a time when it is popular that "programmers who have not reached management level at the age of 35 will be fired", it targets the IT post-professional crowd and "specializes in finding jobs for 30-year-old programmers." TAL Qingzhou announced its entry into the field of vocational education, covering traditional skills, new occupations and adult academic qualifications.
3. Education digitalization has a bright future and is full of opportunities. Judging from comprehensive policies and the transformation actions of leading institutions, in addition to the rapid expansion of quality education and vocational education products, education digitalization is also an obvious development direction. The future is bright and full of opportunities. Of course, it is relatively easy for leading companies to launch new apps or open online summer camps. However, for small and medium-sized education and training institutions, if they want to transform and upgrade and deploy online, it is obviously not possible to rely on self-built technical teams. In reality, the cost of money, time, and personnel is too high, and launching a few videos and audios on Douyin, Ximalaya, etc. obviously cannot be called digital transformation. Therefore, a large number of small and medium-sized institutions will choose to cooperate with technology service providers to build their own online education platform. They will have a platform that they can control, accumulate traffic and reputation, and carry out subsequent business transformation. In this way, they can launch a variety of course formats and create A closed loop of teaching supervision, marketing interaction, user accumulation, and business realization growth. Take the knowledge scene digital service provider Maker Craftsman as an example. It has helped a large number of calligraphy, music, art, dance, Go, programming, vocational education and other institutions to successfully achieve digital transformation and built its own online education platform (WeChat official account, WeChat small programs, APPs, PC online schools, etc.) to provide students with online teaching services. Through live open classes, live small class classes, video classes, audio classes, check-in, columns, Q&A, exam assessment exercises, etc., we provide users with interactive teaching in different scenarios, which can well adapt to the theoretical practice in the fields of quality education, vocational education and other fields. Teaching needs, help students truly learn and gain, and help institutions create high-quality reputation courses. Various marketing management tools such as group building, fan-increasing tools, polite recommendations, promoters, agents, and corporate micro-tools can help organizations manage and operate users, and easily achieve word-of-mouth fission growth. The content market can help organizations add a traffic channel. For example, music training institution A puts its courses on the content market. Dance training institution B discovers that its users also have such needs, and puts institution A's music courses on its own platform with one click. Through sales, institution B enriches the content of its own platform and increases its income, and institution A can easily increase its course sales through institution B. With the "double reduction" boots on the ground, quality education, vocational education, and education digitalization will become the future development direction of the education field. For major education and training institutions, it is both an opportunity and a challenge. It depends on who can seize the opportunity faster. Achieve model transformation and achieve long-term development.