The first step in registering a trademark is to name your brand. The purpose is to build your own brand and make the brand and company go further in the long run. A good trademark can leave a deep impression on consumers, and a familiar and catchy trademark name is very important. Many people think that naming a trademark is not just about naming a company. What’s so difficult about it? But the fact is that there is a big difference between naming a company and naming a trademark. Naming a trademark is based on the principle of unique registration, that is, it must meet the trademark registration query capabilities. The conditions for passing are very strict!
The company name is based on the principle of territorial registration, and there is a huge difference in the legal effect and area of ??effect between them!
1. my country’s Trademark Law stipulates the conditions that a trademark applying for registration must meet:
1. A trademark applying for registration must have statutory constituent elements;
2. The trademark applied for registration must be distinctive;
3. The trademark applied for registration must not be a sign that is prohibited from being used as a trademark by law.
4. The trademark applied for registration must not be a mark that cannot be registered as a trademark;
5. The trademark applied for registration must not be registered with others on the same or similar goods or services, or The trademarks initially approved are identical or similar.
6. The trademark applied for registration shall not be identical or similar to a registered trademark that has been revoked or canceled for less than one year.
2. my country’s Trademark Law has the following provisions on registered trademark names:
According to Articles 10 to 11 and 13 of the Trademark Law:
Article 10 The following signs shall not be used as trademarks:
(1) The same as the country name, national flag, national emblem, military flag and medal of the People's Republic of China
National flag Or similar, and the same as the name of a specific place where the central state agency is located or the name or figure of a landmark building
(2) The same or similar name, national flag, national emblem, or military flag of a foreign country , except with the consent of the government of that country
(3) Identical or similar to the name, flag, or emblem of an intergovernmental international organization, except with the consent of the organization or if it is not likely to mislead the public
(4) Identical or similar to official signs or inspection marks indicating implementation of control and guarantee, except authorized ones
(5) Same as "Red Cross" or "Red Crescent" Identical or similar names and logos
(6) Ethnically discriminatory
(7) Exaggerated propaganda and deceptive
(8) ) is harmful to socialist morals or has other adverse effects.
Place names of administrative divisions at or above the county level or foreign place names known to the public shall not be used as trademarks. However, exceptions are made where place names have other meanings or are part of collective trademarks or certification marks; registered trademarks using place names will continue to be valid.
Trademark naming has a certain degree of professionalism. It saves time and effort to find a rigorous and professional agency. Zhejiang Trademark Transfer Network, with 16 years of experience, has countless successful cases and tens of thousands of trademarks, involving various types of trademarks. Industry categories cover a wide range, I believe it will meet your needs! You can call the 24-hour customer service hotline of the Trademark Transfer Network, or log on to the Trademark Network to select your favorite trademark!