I believe that Taobao promotion is a promotion method that many Taobao sellers will choose, but everyone only knows that Taobao promotion is very powerful. Do you know how they promote it? The editor below will introduce to you the promotion of Taobao WeChat public account. Taobao WeChat public account promotion process:
1. Set up bait. It is generally best to use money points and color points as bait, and then retain them through words. As for how to use money points as bait, we have shared a lot in previous articles, so I won’t go into details here.
2. Seed users. Seed users need to be screened. The specific method is to filter through lectures or product distribution. Those who can stay basically recognize the value or products you share. These people are your filtered precise customers. You only need to maintain these customers well and let them help you spread the word, and then fission can slowly form.
3. Fission. Fission involves many links, such as the rules of fission, the rules of products, the benefits of fission, how to automate fission, and how to copy and amplify this fission. This step is the most difficult problem, but generally this step is to make rules by meeting their needs.
4. Fans. When fission is formed, some seed users or fission users can be converted into fans through gradually attracting fans and frequent communication. Only with fans can you say that your fission is successful.
The process is like this, but in the era of WeChat Taobao customers, why do users have to stay in your group to buy? Therefore, we will talk to you about several problems that WeChat Taobao customers need to solve. Said: Several problems to be solved by WeChat Taoke
1. It is not recommended to directly import WeChat groups from existing QQ groups to do Taoke
Newbies without resources To be a Taobao customer, the first step is to find a group of seed users. However, seed users cannot be found at once, so we take the next best step and look for quasi-seed users. In other words, such people may not be accurate, but they can retain real seed users through your screening. There are many ways to promote and attract traffic, but it is not recommended that you import traffic from the existing people in the QQ group when attracting traffic.
First, the pool is so big and is already in your Q group. Why bother to lead WeChat to become a novice? On the contrary, it is easy to lose users who have stayed in the Q group.
Second, users in the Q group have long been accustomed to directly clicking coupon links and product links to enter the store for shopping. This is a matter of purchasing habits, which has led to WeChat suddenly becoming a copy of Taobao. Password, it is easy for users to give up and continue trying. This is a matter of user habits.
2. Some methods for WeChat Taobao customers to correctly attract fans. It is worth noting that during the promotion process, it is best to distinguish between the two concepts of "traffic" and "fans".
Large traffic does not necessarily lead to good results, because it is also very likely that these people are "passers-by", coming and going in a hurry. Small traffic does not necessarily mean poor results. As long as you gather accurate and high-quality fans through your own official account, Weibo, QQ and other personal platforms, monetization will be a matter of time.
In short, "traffic" is just a data for the exposure of your content. What is important is those fans who are willing to pay attention to you for a long time and whose content matches their interests.
If you want to obtain high-quality accurate users, female fans are the best, so when you first promote and attract traffic, make sure that the female traffic you attract is of high quality.
When some friends do promotion, they always like to add friends. If you expand the operation, you can add a lot in one day, but such traffic is not accurate, let alone high-quality. Because many of this kind of traffic are men disguised as men, even if they are really women, they are basically "experienced", and they may also be doing promotion themselves. Therefore, before promoting, don’t operate blindly, but learn to analyze first.
First, focus on producing content information that these women prefer.
Second, post it where women can see it.
In this way, you can ensure the quality and accuracy of the traffic you attract as much as possible.
1. Concentrate on producing content information that these women prefer. Men and women definitely have different reading interests. The following five categories: parenting, stories, entertainment, fashion, and horoscopes are not only the content categories that women prefer to read, but also have a relatively good conversion rate in the future.
In fact, no matter what the content category is, soft article promotion is the best method. Writing good articles not only means that you can easily produce article content on any topic and write articles that are popular with everyone, but more importantly, it is based on the psychological characteristics of users and combining some marketing strategies to bury "anchors" in the articles. , making it easier for users to GET to your point.
2. Post it where women can see it. After the article is produced, it needs to be published where women can see it. After all, an ugly daughter-in-law always has to meet her parents-in-law.
Nowadays, the channels through which people read content information include: search engines, public accounts, Weibo, self-media, and vertical APPs. There are many platforms for each channel, and they can all publish content. There are many promotion methods, you have to try them to know which one is suitable for you.
For example, you now want to make maternal and infant products. Then your customer base should be targeted at mothers. The mom community is so big that you can find precise fans everywhere. So where are they?
You can find relevant baby mother forums or related websites. You can know the traffic popularity of this site by looking at the number of posts and article reads. There are usually groups of moms. If these sites allow you to advertise and spend some money, the later profits will be good. As long as the site allows it, that is, you don’t need to worry about your account being blocked or deleted. There are various sections in it, such as "Discount Information Station", "Global Purchasing Agency", "Second Hand Idle", "Maternal and Infant Idle". These sections are all for merchants to resell products, and mothers are choosing products.
Finally, we have to think about the problem from the perspective of consumers. In fact, many times, the products we think are good are not necessarily wanted by others, nor do they necessarily think they are good. Only when the majority of users say yes and only when the market demands it can you continue to do it and survive.
3. Some verbal problems for novice Taobao customers to split the crowd in a short period of time
Assuming that you have found 50 seed users, the next thing to do is to acquire more customers. Therefore, everyone’s guidance with words is very important.
1. Put these 50 people into a group for training and tell them what you do.
First sentence: Hello everyone, I am a Taobao expert. Now I focus on integrating and sharing Taobao and Tmall special price flash sales. I have exclusive cooperation with major brands on Tmall.
Second sentence: The nature of my job is to help merchants increase sales in the short term.
Third sentence: Merchants will provide limited-time flash sale products, so everyone can get more high-quality and affordable products.
Fourth sentence: For example, you see a product for 100 yuan, and we can get a 50 yuan coupon through internal channels.
The fifth sentence: In this way, you can get this product at a price of 50 yuan. The merchant will also give us some hard work fees, which is a win-win situation for all three parties.
2. Tell everyone about the benefits of becoming a volunteer.
The first point: If you complete the task of inviting 10 female friends for the first time, you can come to me to receive red envelopes (or designated gifts, or virtual products).
Second point: On the 30th of every month, a gift worth more than 100 yuan will be delivered to your home for free (the product will not be specified yet, and users will be given several products to choose from, or virtual products will be given directly) ,save trouble).
The third point: From time to time, the group leader rewards small red envelopes as encouragement.
Point 4: If you continuously invite more than 50 people to the group within a month (females only), you will receive a gift worth 200 yuan.
3. Tell them how to become volunteers and what are the conditions for becoming volunteers?
The first point: invite at least 10 or more female friends to join the new group.
The second point: Actively interact with group friends when you have time to increase the activity in the group, and enthusiastically help everyone solve the problems they encounter.
The third point: Help highlight the preferential products issued by the group owner.
Point 4: If you purchase a discounted product, be sure to post your order in the group and share your experience.
Point 5: The above points are very simple. You can try them first. If you perform well, you will receive additional red envelopes.
Through the above method, 50 volunteers are found. During the period, there must be some who are unwilling to do it. At this time, you can just replace them until 50 volunteers are reached. Then pull the 50 people who are willing to be volunteers into another group and let them undergo fission