★Page theme optimization
The lt;titlegt;lt;/titlegt; part of a page is very important. Many SEOs firmly believe that Google will give priority to the text here, so Many websites frantically write down a bunch of keywords here, hoping to increase the probability of being searched, just like our "Sou Ke Search":
lt; TITLEgt; Sou Ke Search-Integrated Search, Category search, search engine shell www.souk.cn lt;/TITLEgt;
Haha, do you think Google is so stupid? Are you so easily swayed by a title? In fact, we might as well be honest and write down the name of our website realistically. Of course, the name of the website should be carefully considered. It is best to include the main content of the website. For example, if your website is an original literature site, it may be named "Avinxuan" sounds nice, but it doesn't hurt or itch. Google won't know what "Avinxuan" is for, so it would be much better if you could write "Avinxuan Original Literature" here.
★Page header optimization
The page header refers to the lt;headgt;lt;/headgt; part of the code, specifically the "Description (" in lt;metagt; Description)" and "Keywords (Keywords)", this part is also where SEOs spend more time, there are a lot of theories! To sum up:
1. The "Description" part should be written in a nearly descriptive language to introduce your website. In it, you should appropriately repeat the special content of your website to achieve the goal. Prominent, such as:
lt;meta name="description" content="SouK.cn www.SouK.cn (formerly QuanSouSearch) is an integrated search engine under Quanyou.com, including web search. News search, forum search, music search, picture search, film and television search, game search, software search, map search, literature search, shopping search, mobile phone search, commonly used tools and URLs" /gt;
This It is Souke Search (/) after the upgrade of Quanyou.com’s integrated search engine Quansou. The description properly introduces the content of the website, and at the same time repeatedly emphasizes the word “search”. This is more reasonable, and compared to The description of this website below:
lt;META NAME="Description" CONTENT="Beauty and Hairdressing, Chinese Beauty and Hairdressing, Beauty and Hairdressing Network, Chinese Beauty and Hairdressing Network, Beauty and Hairdressing Communication Network, Shenyang Beauty and Hairdressing Communication Network, China Beauty Salon Communication Network"gt;
This can only be ignored by search engines, because it is obvious that this is piling up keywords to fool the search engine program.
2. The "Keywords" part is also very simple. You only need to list here the keywords that you think are appropriate and can highlight the content of the website. Not too many, just 8 out of 10. That’s fine, it’s useless to have too many. Search engines will only browse the top few, and the rest are a waste. But one thing everyone needs to understand is that the current mainstream search engines no longer rely on the keywords in "metagt". Therefore, we are just "routine" in this part of the content. I personally think it is of little significance, but it is better than nothing. Moreover, the selection of keywords is also a science. For details, you can refer to relevant articles on the Internet. Don’t be boring and repetitive like the website below, which looks too silly.
lt; META NAME="Keywords" CONTENT="Beauty and Hairdressing, China Beauty and Hairdressing, Beauty and Hairdressing Network, China Beauty and Hairdressing Network, Beauty and Hairdressing Communication Network, Shenyang Beauty and Hairdressing Communication Network, China Beauty and Hairdressing Communication Network "gt;
★Hyperlink Optimization
Why search engines can index websites all over the world is because one of each search engine program will automatically "crawl" on the Internet An intelligent robot program, this robot travels around the world along the links between websites, so we should create a good crawling channel for it - set the links reasonably.
What kind of link is reasonable? You only need to keep the following points in mind:
1. Use plain text links sparingly, and it is best not to use Flash animations to set links, because search engines cannot recognize text on Flash, and many companies and individuals I like cool Flash animations, and the entrance of the website is also made into a Flash clip. Haha, doing so is almost "seeking death" at present, and it is difficult for search engines to patronize such a website. Moreover, some designers are very sloppy and put the entrance link of the website on Flash. Sometimes due to busy network and lack of Flash plug-in, users cannot see the content of the website at all. Failure, failure within failure.
2. Write hyperlinks according to specifications, like this: lt;a href="/index.htm" title="Website review, free promotion"gt;China Cool Stationlt;/agt;, don't Don’t underestimate the title attribute. It can not only prompt visitors, but also let search engines know where they are going. Be careful not to write too wordy: title="China Cool Station Navigation is an authoritative site evaluation organization, free promotion "Your website", 80% of the people who write like this have mental problems and have a lot of time.
3. It is best not to use image hotspot links. The reason is similar to the first point.
★Image Optimization
Image optimization does not allow you to modify the size and color of the image, but you should add the alt attribute to each
★Create a "site map" for the website
What is a site map? To put it bluntly, it is a page. On this page, the entrance addresses of each column in your website are listed, just like this (/
A store homepage specializing in selling pet chinchillas, which took nearly half the time to build. Months, the traffic is pitiful, but because it is also developed using web standards and properly optimized, currently the search for "My Neighbor Totoro" as a keyword in Google enters the first three pages; the search for "My Neighbor Totoro Price" , ranking first and second on the first page, and the frequency of use of these two keywords is still very high.
The reason why I mentioned these two websites is to help my friends promote them, and secondly. I have been following these two websites since they were built, and I have personally witnessed their changes in rankings in search results, because neither my friends nor I know much about SEO, but because of the use of web standards to create pages, I have witnessed them with my own eyes. The website page has a very clear structure, maybe it just happens to cater to Google’s search habits.
Of course, XHTML is still difficult for some friends, but everyone can also use the correct HTML 4.01 standard to create pages. The trick is one: use more CSS styles and reduce the modification part in the code. For example, the article title should use lt; h1gt; To represent the paragraph, use lt; pgt; instead of lt; br /gt; etc. This part is very troublesome to explain in detail and requires everyone to study and research by themselves. Now domestic professional SEOs have also begun to pay attention to XHTML technology because they have discovered that , XHTML can effectively meet the requirement of establishing a "well-structured and clear-regulation" page.
Okay, that’s all my personal experience. SEO is a field that requires experience to win. Learning it is not so intuitive. The important thing is to improve your own skills, pay attention to observation, and pay more attention to this aspect. news. Now someone in China has published an e-book that specifically teaches SEO experience. The price is as high as 2,000 to 3,000 yuan. It’s better not to believe it. It’s not that this person is a liar, but this technology is changing too fast. If you don’t have this, In terms of understanding, if you learn something today, you may not be able to use it tomorrow, which is a waste of money.
Reference materials:/web/1/archives/2005/888.shtml