With the rapid development of mini programs, users are facing more and more problems. Users with the above problems may not know that the distance between your mini program and traffic is only one name.
Why do you say that? For example, if a person is named "Zhang San" or "Li Si", you will definitely not think of him as tall, rich, handsome or white and beautiful. In the same way, as a rising star in the Internet industry, small programs must of course have a good name in order to exert their great power.
As we all know, "keywords" are essential content in mini programs. Generally speaking, our search keywords mainly include two: Search keywords (search for a certain Keywords to click on products), transaction keywords (searching for a certain keyword results in a transaction).
For small programs, using appropriate keywords may save a lot of money in publicity, and it will be easier to be searched by the public. Not only that, good keywords are also helpful in shaping the product image. The influence and publicity brought by preemptively registering keywords have absolute advantages, so it is very worthwhile to spend some money to make small programs and preemptively register keywords.
Since the current mini program custom keyword function is only for mini programs that have officially released versions, this sharing is very useful for friends who have released mini programs. Customers who are hesitating about whether to do small programs should also seize the opportunity and seize the market opportunity as soon as possible.
First, mini program keyword search ranking rules
1. Online time: the earlier you go online, the greater the advantage. , the more exposures
2. The more exact matching keywords appear in the description, the higher the ranking will be
3. The keyword appears once in the title, and the shorter the number of words in the overall title, the higher the ranking.
4. The more users use the WeChat mini program, the higher the ranking. First
Second, ways to improve rankings and increase click-through rates
1. Service quality
The higher the service quality of the mini program, the greater the exposure it will get on keyword searches, and vice versa.
Service quality is mainly reflected in the user experience. The service quality of mini programs is related to loading speed, page layout, interaction settings, etc. Therefore, it is not recommended to be large and comprehensive in mini programs. At this time, it is particularly important to choose a good mini program service platform.
2. User usage
The higher the user’s usage rate of a mini program, the more likely it is to be a hot search compared to mini programs of the same nature. big.
This is determined by objective data such as user frequency of use, which can be seen in the promotion module in the background. Based on user usage, number of visits and other data, merchants can optimize mini program searches: improve products or change keywords.
3. Keyword relevance
Refers to the relevance of the keywords to the industries and services selected by the mini program. The more relevant the keywords are. The higher the search result, the better, and vice versa.
If merchants want to do a good job in mini program keyword promotion, they must think about user keyword search routines. It is recommended to consider the positioning of the industry and the characteristics of the target users when setting keywords. Set off.
Third, how to layout keywords
The ranking display page of the mini program includes the mini program icon, name and detailed introduction.
Therefore, in order to increase the click-through rate, the icon must be related to the keyword with the highest index.
1. The title or description of the WeChat mini program is best composed of a regional name, brand words or core keywords, etc., so as to comply with the search rules of the general public;
2. Choose short words and words with a high index as much as possible. For example, the current top-ranking mini program has inserted related product words or competitive product words, such as "coupons", "shopping", "Jingdong" and other words that users use more frequently. When users search for these words, this mini program
3. In addition, the detailed introduction text adds some activities or desire action words to attract clicks, and adds some special symbols and expressions, which is equivalent to optimizing Baidu Promotional ideas.
Fourth, note on adding keywords
When filling in the mini program’s custom keywords, you must not ignore two Parameters: number of keywords to fill in and review date.
1. Fill in the quantity
Each mini program can enter up to 10 keywords. These 10 keywords must Add it once and then submit it for review.
2. Review date
The keyword review cycle is 7 working days; keywords can only be modified three times in 30 days , so be careful when adding and modifying keywords!
Fifth, other things to note when registering keywords
1. Grasp product trends
If investors can accurately pay attention to public search trends, then there will be a high chance that the registered keywords will bring large traffic.
2. Master the different characteristics of products
To put it simply and popularly, it is to search for similar products with your keywords The comparison will make the public feel dazzled.
3. Strategic positioning of keywords
The setting of each keyword cannot be achieved by blindly following the trend. , but to position accurately and make strategic settings around the brand based on the efficacy of the product and market demand.