Drinks like Liangbaikai are made by boiling water and then canning it.
If you have a reverse osmosis water purifier at home, take a pot of water and boil it and let it cool. The effect is not much different from that of boiling it for a while. But the beauty of Liangbaikai lies in its positioning and naming. It basically retraces the road of marketing innovation for Nongfu Spring natural water. In the 1990s, the main bottled water on the market was purified water, and major brands such as C'estbon and Wahaha already occupied a large market.
In this environment, Nongfu Spring created a concept of "natural water" and continued to "bombard" pure water on this basis. However, Nongfu Spring’s massive denunciation has given consumers the impression that “natural water” is healthier than “purified water”, and Nongfu Spring is synonymous with “natural water”, so Nongfu Spring has benefited from this incident. Quite abundant.
Liangbaikai uses a similar trick as Nongfu Spring. First, it defines itself as "cooked water", which distinguishes itself from all other bottled water - all other bottled water brands are unboiled water. In terms of packaging, Liangbaikai focuses on simple design and packaging. Consumers visually feel that this water is natural, pure and pure.
Real mineral water brands:
1. Baisuishan
Founded in 1992, it is a well-known bottled water manufacturer in China and is affiliated to Jingtian Industrial Group is a large-scale industrial enterprise specializing in the production and sales of bottled and barreled drinking water. It has hundreds of distributors around the world. Its products are exported to the United States, Canada, Russia, Singapore, Malaysia and other countries and regions, and have won many consumers. cooperation and recognition.
2. Kunlun Mountain
A high-quality bottled drinking water brand launched by Jiaduobao Group, the pioneer of the snow mountain mineral water category, and the highest-altitude mineral water factory in the world. A modern enterprise specializing in the production of world-renowned drinking water brands. The water quality comes from the Kunlun Snow Mountain at an altitude of 6,000 meters on the Qinghai-Tibet Plateau. It uses German Krones equipment and integrated blowing, filling, and capping technologies for direct filling production at the source.
3. Laoshan Mineral Spring
Laoshan Mineral Spring originated in 1900 and is an earlier mineral water manufacturer in my country. It specializes in low-salinity, strontium and metasilicic acid compound high-quality Natural mineral water. Now it owns a series of products such as Laoshan mineral water, Laoshan brand vat water, Laoshan brand snakegrass water, Laoshan soda water and other products. Among them, snakegrass water has been exported to many countries and regions around the world and is a best-seller.
Reference for the above content: Baisui Mountain Official Website-Homepage
Reference for the above content: Kunlun Mountain Mineral Water Official Website-Homepage