Operating a Douyin account mainly makes money through product delivery, advertising, training or consulting, industrial cooperation, repurchases and referrals.
1. Product delivery
If the products you sell are well-known brands, there is basically no need to "preach" to users. You can guide them appropriately through Douyin's content and "poke" them. "Their pain points and needs, as long as the price has a certain advantage, most of them will be closed naturally.
If it is a non-well-known brand, you can start from the content: if you are making freckle removal products, you will teach people how to remove freckles; if you are doing whitening products, you will teach people how to whiten them. Grasp users’ reasons for purchasing, create content normally, and provide content value.
2. Advertising
In addition to selling goods to make money, you can also sell advertisements - leave your contact information on Douyin, and advertisers who need it will usually search for it themselves and come to you. Some of them are Taobao merchants, and they generally require display windows or Tmall store product links: the effect of display windows varies from person to person, so I won’t recommend it here; if the video is directly connected to the Tmall store, it is relatively easy to have sales and reviews. When placing an order, the effect is more significant.
3. Training or consulting industry cooperation
In addition, you can also realize monetization by providing training and consulting services. Correspondingly, you can also find some related industries for cooperation. Achieve cross-industry alliances. For example, by "naming your baby", you can realize monetization by charging a naming fee. Since naming requires checking the birth date, you can guide customers to add WeChat to connect and then provide services.
4. Repurchase and referral
The next goal after completing the transaction is to guide repurchase, and the essence of repurchase is to continuously provide high value and build trust.
The following shares common methods of locking in customers and increasing repurchase:
Build a reasonable membership system; such as: JD.com plus.
Annual cards, annual packages, etc., such as secondary cards for the hair and beauty industry.
Points card coupons: For example: if you buy 5 cups of milk tea shop points card, you will get 1 cup, Luckin’s coupons.
Notes
In the actual operation process, we found that frequent "gift giving" activities are very effective in attracting fans to WeChat. Many fans will come to you as long as you send something, no matter whether you are a big name or not (you can try this if you have sufficient budget). After directing traffic from Douyin to WeChat, the most effective way to achieve transactions more quickly is to let old users "convince" new users.