2.2. Long-tail words can express what you want to ask in more detail. Add a few descriptive words before and after the core word, such as "How much does an accounting training class in Hangzhou cost?" The search volume of core words is large, the traffic is large, the accuracy is low, and the competition is high. All peers are doing it, and the price is relatively high; the search volume of long-tail words is small, the traffic is small, the accuracy is high, the competition is small, and the cost-effectiveness is more suitable for the budget. Low-cost companies come to invest. Category 3: Divide Aoyou Bidding Hosting according to data indicators. As we know, a very important step in Baidu Bidding is data analysis, and the data is mainly consumption and conversion. Through data analysis, we can know that the keywords in the account can be divided into four types according to the four-quadrant axis: 3.1, high consumption and low conversion 3.2, high consumption and high conversion 3.3, low consumption and low conversion 3.4, and low consumption and high conversion. The statistical analysis and optimization methods of words will be discussed specifically in data analysis next time. Baidu promotion account is a big problem. There are many details that need to be taken into consideration. You cannot change or adjust the structure and reorganization of the account at will, which will cause the instability of the account. Until modification is necessary, It is not recommended to modify. We have the following suggestions for reclassifying keywords. For keywords with no star rating or one to three stars, select and recreate the plan. Divide keywords of different nature into groups and write creative ideas for optimization. Based on the overall structure of the account, make it clear whether all optimized keywords are brands or activities. No matter which way you optimize or classify, it is recommended to reclassify according to the nature of the keywords. How to subdivide keywords in Baidu promotion and how to subdivide keywords in Baidu bidding [1]? In optimizing the account structure, it is particularly important to subdivide keywords, which can be roughly carried out in the following three steps: 1. First, divide the keywords into major categories, initially determine the promotion plan, and classify the keywords into brand words, product words, general words, and crowds. Keywords and competitive keywords are initially divided into five categories, corresponding to the plan level. Each type of keywords can be subdivided into multiple plans as needed; 2. Classify the five categories of keywords again, and initially determine the promotion unit. Divide the keywords into several categories according to keyword structure, part of speech, suffixes, etc., and initially determine the promotion units; 3. Split the promotion units with more keywords, and split the promotion units with more keywords according to the number of keywords. Divided into multiple promotion units; 4. Divide according to the region of promotion. According to the target markets of the company's promotion, in order to distinguish the promotion effect of each region, it can be divided by region; 5. Divide according to the period of promotion. According to the period of the company's bidding promotion and the changes in keyword bids and rankings in different periods, the plan can be divided by time period; 6. Divide the plan according to the company's activities and product promotions; 7. According to the consumption of keywords Reclassify the situation or conversion effect, such as: high consumption words, low consumption words, high conversion words, low conversion words, etc.; these are just a few reference ideas for promoting keyword division. In actual operation, we can combine it with company bidding According to the actual situation of promotion, the promotion plan should be divided accordingly. As long as it is convenient for account operation and management, any division is possible. Extended reading: The latest keyword matching method 1. Exactly match the search terms that are exactly the same as the keywords. However, Baidu has a new intent precise region matching function. If you set up precise region matching, when the keywords you set include the region. When Internet users in that region (judged by IP address) search for parts other than regional words, your promotion results may also be displayed. Concept: The keywords and synonymous variations of the keywords submitted by the advertiser will be consistent with the user's search terms. Concept analysis: Exact matching is the core important traffic that customers are most concerned about. In order to ensure the effect, promoters often pay high prices for exact matching keywords. At the same time, the search terms are controlled to be completely consistent with the keywords to achieve the purpose of controlling delivery and controlling costs. Check the search term report regularly and add new search terms as keywords in a timely manner.Matching examples: 1.1. Spaces and punctuation. For example, the keyword is "flower delivery" and the user's search term is "flower delivery" and the match can be successful; 1.2. Typos. For example, the keyword is "English summer class" and the user's search term is " "English Department Holiday Class" can also be matched successfully; 1.3. Writing variations, for example, the keyword is "Hong Kong Disney", and the user's search term is "Hong Kong Disney" can also be matched successfully; 1.4. The meaning remains unchanged when the order is changed, for example, the keyword is "What to eat to lose weight fast", the user's search term is "what to eat to lose weight fast" can also be matched successfully; 1.5, function words, for example, the keyword is "How much does it cost to give a name?", the user's search term is "How much does it cost to give a name?" Similarly Can be matched successfully; 1.6. Repeated redundant words, such as the keyword "trailer rescue", the user's search term is "trailer towing rescue" can also be matched successfully; 1.7. Synonyms, such as the keyword "teeth gap", the user The search term "teeth gap" can also be matched successfully; 1.8. Search terms with the same meaning, such as the keyword "Efficacy and Function of Bird's Nest", and the user's search term "Effects of Bird's Nest on the Human Body" can also be matched successfully; 1.9. A unique geographical location, for example, the keyword is "Shanghai Oriental Pearl", and the user's search term is "Oriental Pearl" can also be matched successfully; 1.10. A unique geographical location, for example, the keyword is "Same style as Huang Xiaoming's wife", and the user's search term is "anglebaby's same style" " can also be matched successfully; 2. Phrase matching exact inclusion - exact match completely contains the keyword synonymous inclusion - exact inclusion of the insertion, inversion and synonymous form of the keyword core inclusion - synonymous inclusion contains the core part of the keyword or Inserting the core part and inserting the reversed phrase of the keyword, and supporting synonym matching 2.1, including, for example, the keyword is "second-hand furniture" and the user's search term is "where to buy second-hand furniture" can also be matched successfully; 2.2 , insert, for example, the keyword is "second-hand furniture" and the user's search term is "where buyers have second-hand goods" can also be matched successfully; 2.3. Change the order, for example, the keyword is "second-hand furniture" and the user's search term is "second-hand furniture" "How much does it cost" can also be matched successfully; 2.4. Categories include, for example, the keyword is "second-hand furniture", and the user search term is "where can I buy a second-hand sofa" can also be matched successfully; 3. Intelligent matching Broad matching: Exact matching Relevant variant forms of phrase matching keywords 3.1. Intelligent matching - core word concept: a certain part of the keyword is manually or automatically recognized by the system, and the core word is circled. The core word and its synonymous variants will be included in the user's search terms , and the parts of the keywords other than the core words will use intelligent matching to find search terms related to semantics and intent. Concept analysis: Smart matching is a matching method that covers a wider range of traffic than phrase matching. Many advertisers compare it to the past phrase core or broad match, but it is different - the difference lies in the expression of the core word. In the past, many customers referred to the "phrase core" as a small broad. The purpose of using smart matching-core words is to use relatively broad triggers to cover more traffic and offer lower prices. The expanded search terms must not deviate from the central theme, but also have excellent coverage capabilities. In specific operations, we recommend short words in the core word circle. Matching example: 3.1.1. Keyword: What are the symptoms of {chronic pharyngitis}? Here we circle "chronic pharyngitis" as the core word to match: (chronic pharyngitis dry cough), (what medicine should be taken for chronic sore throat), ( Chronic pharyngitis) cannot match: What are the symptoms of pharyngitis, how to cure pharyngitis, what medicine to take for pharyngitis 3.1.2. Keyword: What are the symptoms of chronic {pharyngitis}, here we circle "pharyngitis" as the core word to match Out: (chronic pharyngitis dry cough), (what medicine to take for chronic sore throat), (chronic pharyngitis), (what are the symptoms of pharyngitis), (how to cure pharyngitis), (what medicine to take for pharyngitis) with the same keyword, set up smart Match - core words, circle different core words, the core words circle {chronic pharyngitis}, compared with the circle {pharyngitis}, there is a huge difference in volume expansion ability. Intelligent core word matching is a matching form that further broadens the coupling between keywords and search terms. It is recommended that the bid be lower than the phrase, thereby stabilizing account costs.
3.2. Intelligent matching concept: Keywords submitted by advertisers will be intelligently recognized by the system and matched to user search terms related to search intent. When matching, you can break free from the constraints of words. Concept analysis: This is the broadest matching method. Intelligent matching has stronger scalability and the broadest literal coupling - the search intent is relevant, that is, the literals may not be relevant. Matching examples: 3.2.1. For example, the keyword is "second-hand furniture", and the user's search term is "How can you save money when choosing furniture for moving"? 3.2.2. For example, the keyword is "Baidu loan makes money", The user's search term is "What should I do if I need money urgently" and the match will be successful; 3.2.3. For example, if the keyword is "how to end being single" and the user's search term is "how to find a girlfriend", the match will also be successful; it is not easy to learn how to bid for promotion. , based on many years of experience in bidding work, Aoyou Website has always felt that patience is very important. However, this is exactly one thing that many people cannot focus on nowadays, which also leads to the fact that not everyone is suitable to learn bidding. Not only are there not many, but there are very few people engaged in this job. With the global integration of the goods economy, the pace of development is getting faster and faster, and more and more people are eager for quick success and instant benefits. They all want to make a lot of money easily and quickly. I want to ask, who will spend this money? A lot of work still needs to be done steadily and step by step! Reference^How to subdivide keywords in Baidu bidding/bdtgzgjcrhhf.html