Stone glue belongs to a category of fine chemicals. It is used for the pasting and reinforcement of stone. Name serves as a bridge of communication between stone glue and consumers. How to name a stone glue brand can leave a good impression on consumers?
Principles for naming stone glue brands
1. Live up to the name
The brand name should be related to the characteristics and functions of the brand, so that consumers only need to see or hear it By looking at the name of the product, you can have a certain understanding of its characteristics.
2. Easy to remember and smooth
When naming a stone glue brand, strive to be concise and avoid using professional terms and complicated and confusing words and phrases, so that consumers can understand it at a glance and pronounce it clearly. mouth. This creates a deep impression on the brand.
3. Full of personality
The brand name should reflect a uniqueness and do not follow others to join in the fun.
4. Artistic
The brand name should give people an artistic charm, so that people can recognize and accept the brand consciously or unconsciously while appreciating the beauty.
5. In line with national conditions
When foreign products enter China or domestic products enter the leading market, there is a problem of name translation. If the name is translated well, it is a successful advertisement in itself, but vice versa. Shoot yourself in the foot.
How to name stone glue brands
1. Naming the company
This kind of brand named after the company name highlights the brand size and reputation of the product manufacturer. It can deepen consumers' understanding of the company, help highlight the brand image, and achieve better communication effects with less advertising investment.
2. Naming animals and flowers
Naming animals and flowers with beautiful images can attract people’s attention and favor to the product and pursue a certain symbolic meaning.
3. Names of people and places
This kind of name may attract consumers with the reputation of the person and place of production, or use the image of historical and legendary figures to arouse people's imagination of the product.
4. Name the product based on its production process and main ingredients
Using this method to name the product can give consumers a sense of trust in its quality.
5. Name the product with an auspicious or complimentary word with emotional color to arouse people's good impression of the product.
6. Make up names
Use original and meaningless words to break the convention of product names expressing meaning, and achieve an unusually eye-catching effect.
7. Naming with foreign transliteration
Using this method to name has a sense of the times and makes people feel modern and fashionable.
Four major considerations when naming a stone glue brand
First of all, the brand name must conform to the brand's positioning. Each brand has its own positioning and core philosophy. The brand name must conform to the attributes of the enterprise and express the brand's positioning and value in order to facilitate the integration of communication.
Secondly, the brand name needs to be differentiated from competitors. Porter, the leading strategic management guru, believes that enterprises must achieve differentiation to compete. That is, provide a “differentiated proposition” than competitors. At present, my country's main commodities have entered an economic era of relative surplus. The result of large-scale production by enterprises is a single product with no obvious differences. With the acceleration of economic integration, enterprises are now experiencing comprehensive "homogenization." With the improvement of life quality and the strengthening of humanistic awareness, consumers require products that can reflect their own personality. If there is no differentiation, the brand will be submerged in the "ocean of people" and it will be difficult to highlight its personality.
There are many newly established brands in China. In order to "leverage their strengths", they often use homophones of well-known brands, or change parts of them, in order to "confuse the public" and hope to "look familiar" , even corporate VI must be imitated. It's hard to stand out. As the saying goes, "If you take what is above, it depends on what is within; if you take what is above, it depends on what is below." Dr. Yi believes that no matter how successful these brands actually operate, this is not a good choice. In the long run, this method will easily make your own brand live in the shadow of others, without differentiation, and you will not be able to give full play to the characteristics of your own brand.
Furthermore, the name of the stone glue brand must conform to the value, aesthetic and personality of the target customers. To stand out from the competition, a company must focus on a "specific customer group" and "market segment" and cannot carry out brand marketing without purpose. Then, its brand naming should also pay attention to the aesthetics and values ????of its target consumer group.