I would like to share with you several methods of naming clothing trademarks:
1. Naming using images
It refers to using animals, plants and natural landscapes to name your brand. Brand naming. Using the image method to name the brand, with the help of images of animals and plants, can make people associate and feel friendly, and improve the speed of cognition. For example: Nike, full-time employee Jeff Johnson, who loves ancient Greek literature, met Nike, the goddess of victory in ancient Greek legends, in his dream. The goddess in the dream brought him inspiration, so he proposed to use Nike (Nike). ), as the new name of Le Cordon Bleu, was recognized by the boss. Nike, one of the giants in the sporting goods industry, recently launched a self-help plan called Consumer Direct Offense. The plan is to reduce its business units from six to four and cut 2% of its company's employees globally. Nike has more than 70,000 employees worldwide, which means that more than 14 employees will be fired after the plan is launched.
2. Naming with a person’s name
It means using the name of a celebrity, star or company founder as a product trademark, making full use of the value contained in the person’s name to promote consumer recognition of the product. Naming a trademark with a person's name can increase awareness. For example: Li Ning Sporting Goods Co., Ltd. is named after Li Ning. Li Ning himself is a sports person and has influence, which is more conducive to company promotion. Li Ning YOUNG, the first self-operated children's clothing brand launched by Li Ning Company, made its official debut at this spring trade fair. Li Ning officially announced its entry into children's clothing and youth clothing. In the past three years, Li Ning's revenue has grown significantly. In 2016, revenue increased by 13% to 815 million yuan. The company began to re-plan the future development strategy of the original Li Ning children's clothing brand Li Ning KIDS and decided to form an independent The children's clothing division launched the new Li-Ning YOUNG, a sub-brand targeted at teenagers.
3. Naming with the company name
That is to use the company name as a product trademark. Famous foreign trademarks are generally in the form of abbreviations, that is, the first letters of each word in the company (enterprise) name are organized to form a new word, which is characterized by conciseness, but cannot explain the characteristics of the enterprise. Using the corporate name method to name product trademarks is conducive to the mutual promotion of product trademarks and corporate trademarks, thereby effectively enhancing the corporate image.