Shop names should be loud and don't overstep the mark.

how to name a shop to win a good reputation? This is an important stage that every store manager will rack his brains to think before opening a store. Businessmen all want to give their shops or companies a resounding name, hoping to attract the attention of the masses, and also to get a "mouth color" for the future business prosperity. Recently, some alternative store names, such as "his grandmother is a bear", "the owner" and "the non-development zone", have appeared constantly. Although some store names have been ordered to stop using by the industrial and commercial departments, there are many hidden problems that violate social morality, laws and regulations, fine traditions and so on, which are worthy of people's deep thinking.

There are two kinds of alternative store names to investigate.

1. The signboard of a newly opened shop in Xiao lizhuang village, Erqi District is "His grandmother is a bear", which makes it hard to imagine what they sell. This is a clothing store. The owner of the store who just returned from working in the south said: "After going out for a few months, I have opened my mind a lot. I named this store to attract everyone's attention. In fact, the goods I sell are no different from others."

At the same time, a reader in Zhengzhou West District called and said that a shop named "Charming Dressing" was suspected of inducing teenagers to commit crimes. The next day, after the report was published, it immediately caused many readers to "scream" and denounce the shop's overstepping behavior. "Actually, we are selling fashionable casual clothes for men and women, and we want consumers to show their colorful side by using' charming'. Who expected that everyone mistakenly thought it was' I didn't wear clothes'." Afterwards, when the industrial and commercial personnel investigated the shop, the boss said gloomily.

In Jingsan Road and Weiyi Road, there are two different store names: "Organizer" and "Non-development Zone". "I really don't understand what they are selling." The residents nearby were also puzzled. When they found that there was a neon light unique to the barbershop turning at the door of the "Hair Holder", they realized that it was originally a barber shop. For the "non-hair zone", several people gathered together and saw the wigs placed in the shop, only then did they know that they were selling wigs.

2. Ambiguity: homonym refers to "yellow"

Investigate the naming status of shops along the street in Xinghua South Street, Weiyi Road, Xiaolizhuang, Chenzhai Village and Yaozhai Village in Zhengzhou City. It turns out that many shops use Chinese homonyms to refer to "yellow".