The company name is the intangible asset of the enterprise. Don’t forget that all subsequent reputation and intangible assets of the company are injected into this name, and these assets are not easy to extract from this name. It seems like it’s not too much to put more thought into naming. The editor below will introduce to you the principles of choosing a good company name!
1. One of the principles of company naming: abstract
As much as possible, try to make the company name based on what it actually does. The product is abstracted. If Postalsoft is your alternative name, you should consider that if you transform later and are not in the postal market, some people will still think that your new product is related to Postal. On the contrary, choosing an abstract name will eliminate these concerns when you transform or expand later.
2. Principle 2 of company naming: The magic of association
You can choose names that have metaphors. For example, Apple reminds people of the apple that fell on Newton's head. When consumers see or hear your name, this association will help them remember your brand more deeply.
3. The third principle of company naming: visualization
Ideally, the name can give people a sense of picture. For example, Square, it is easy for people to think of a square image in their minds.
4. Principle 4 of company naming: pay attention to pronunciation
Choose a name that is easy to pronounce, and it is best not to have homophonic ambiguities. In addition, you can first consider internationalization and whether your name will have negative connotations in foreign language pronunciation.
5. The fifth principle of company naming: originality
First make sure that the name has not been registered. In addition, try not to have names similar to those of popular companies, as this may confuse your customers, future employees, and investors.
6. Principle 6 of company naming: domain name
Don’t forget that you need to apply for a domain name. Can you register a domain name that is exactly the same as your name?
7. Principle 7 of company naming: Consider the match between the logo and the name
The match between your logo and the name Whether they work together perfectly or not are relevant when together. Apple and its logo are a perfect example of a perfect match.