The predecessor of Beijing Zhang Yiyuan Tea Co., Ltd., Zhang Yiyuan Tea House, is a famous time-honored brand in Beijing. It was founded in the 26th year of Guangxu's reign in the Qing Dynasty (1900) and has a history of more than 100 years. The name of the store comes from the meaning of "One Yuan Begins and All Things Are Renewed". Zhang Yiyuan has been recognized as a "Chinese Time-honored Brand" and "China's No. 1 Tea Brand", Zhang Yiyuan's trademark has been recognized as a "China Famous Trademark", and Zhang Yiyuan's jasmine tea scenting skills have been included in national intangible cultural heritage protection projects. Zhang Yiyuan's business philosophy is: based on integrity, pursuing quality, promoting national drinks, serving the society, promoting tea with virtue, healthy people, and building the first brand of Chinese tea!
The early days of establishment
Zhang Yiyuan Tea House, located in Dashilar, Qianmen, was built by Zhang Wenqing, a native of Dingtan Village, She County, Anhui Province in the 34th year of Guangxu's reign (1908) in the Qing Dynasty. It means a good business opening and continuous innovation and development. Zhang Wenqing is a native of Dingtan Village, She County, Anhui Province. He came to Beijing as a young man and worked as an apprentice at Rongtai Tea House in Ciqikou outside Chongwenmen. Later, he set up a tea stall in the flower market and the business was very good. After establishing Zhang Yiyuan Tea House in Dashilan, Zhang Wenqing went to Fujian to open a tea shop in person. Dozens of houses were built on a hillside on the outskirts of Fuzhou, and local workers were hired to buy freshly picked tea leaves on time and buy flowers to smoke themselves. According to the taste of the people in the capital and the north, it is brewed and blended on the spot to form a unique small-leaf scented tea. It is recognized and widely spread among the people of the capital for its clear soup, strong taste, fragrant entrance and endless aftertaste.
Zhang Wenqing runs his own tea farm, which not only allows him to smoke tea with special flavor, but is also much cheaper than buying it from tea wholesalers in Beijing. Therefore, Zhang Yiyuan Tea House sells tea of ??the same grade cheaper than other tea houses. Zhang Yiyuan Tea House often sends people to some tea shops to understand the selling prices and product conditions, and buys back the tea sold by others and compares it with its own tea of ??the same grade, so as to make the quality of its own tea better than that of its peers. According to the tastes of the people in the capital and the north, he brewed and blended the tea on the spot to form a unique small-leaf scented tea with clear soup, strong flavor, fragrant entrance and endless aftertaste. Zhang Yiyuan Tea House has a complete range of goods, high quality and low prices. It treats customers politely, has a kind attitude and is flexible in management. The store of Zhang Yiyuan Tea House not only has a tea tasting table, but also tea samples, allowing customers to see the goods first before buying tea.
The tea house has telephone and mail order services. Anyone who purchases more than 2.5 kilograms of tea will have it delivered to their door. Among the shops in Beijing at that time, Zhang Yiyuan Tea House was the first to use loudspeakers to play songs, dramas, etc. to attract customers. It is said that at that time, Zhang Yiyuan Teahouse played "Three Visits to the Southern Tang Dynasty" sung by Peng Suhai on Xihe drum. Every time it was played, a group of people always gathered in front of the door.
Twisted development
In 1947, a fire broke out in the tea house, which made Zhang Yiyuan Tea House unable to recover. In 1952, Zhang Yiyuan Tea House in Guanyin Temple and Zhang Yiyuan Wenji Tea House in Dashilan merged. Zhang Yiyuan carries forward the fine business tradition of the time-honored brand and constantly updates, transforms, adjusts and adds tea varieties on the basis of ensuring the quality of tea, which is welcomed by consumers. During the 11th Asian Games held in Beijing in 1990, there was an endless stream of officials from the Olympic Council of Asia and athletes from various countries who came to buy tea. After liberation, Zhang Yiyuan carried forward the fine business traditions of the time-honored brand. On the basis of ensuring the quality of tea, he constantly updated, transformed, adjusted and added tea varieties, which was welcomed by consumers.
In 1992, Beijing Zhang Yiyuan Tea Company was established with Zhang Yiyuan Tea House as the main company. After the establishment of the company, while carrying forward the tradition of Zhang Yiyuan's time-honored brand, it also adapted to the market and made various efforts to restore and develop some of Zhang Yiyuan's lost traditional style varieties.
Now Zhang Yiyuan has famous teas such as Longjing, Biluochun, Junshan Yinzhen, etc., as well as various grades of scented tea, pressed tea, black tea, health tea, etc. that are popular among people in the capital and the north; At the same time, Zhang Yiyuan packaging series of gift tea will be launched. There are more than 200 kinds of tea varieties, and the country's famous and high-quality special teas are gathered in one store to meet the needs of consumers at home and abroad. Zhang Yiyuan's traditional services, such as telephone ordering, special registration, door-to-door delivery, and mailing on behalf of customers, have been inherited and further developed.
Zhang Yiyuan Tea Company has now opened a number of branches in Chengde and Yanjiao in Hebei, Yangquan in Shanxi, and Miyun, Tongzhou, Fengtai and other places in Beijing, carrying forward the tradition of Zhang Yiyuan, a time-honored brand in Beijing, and increasing the scale of the enterprise. land development.
Beijing Legend Zhang Yiyuan
I heard from the elders that in the early years, Beijingers lived a very particular life. There is a saying that when eating snacks, go to Zhengmingzhai and buy tea for Zhang Yiyuan.
In the 26th year of the reign of Emperor Guangxu of the Qing Dynasty (AD 1900), Zhang Changyi, named Wenqing, a native of She County, Anhui Province, finally opened his own teahouse in Dashilan, Beijing, after decades of hard work. The name of the store is taken from the beginning of one yuan and the renewal of everything, which means auspicious opening, renewal and development, so it is named Zhang Yiyuan Tea House. In the next ten years, Zhang Changyi opened three tea houses in a row. Because he was a kind-hearted man and attached great importance to business ethics in doing business. He relied on the quality of tea and considerate service to create a famous brand. Therefore, he was unique among the many tea shops in the capital and had a great reputation. good.
Because he was born in poverty and suffered enough from being uneducated, Zhang Changyi did not want his children to suffer the pain of starting a business again, so he made a legacy to not engage in business but to pursue learning. Later generations, in accordance with ancient precepts, stopped operating the tea shop, handed over the shop to agents, and turned to other areas for development. In 1992, Zhang Yiyuan Tea Company was established, and then the company formulated the quality standards of Zhang Yiyuan Tea Company, which was the first among the time-honored brands in Beijing. Now Zhang Yiyuan has annual sales of 200 million yuan, nearly 60 branches across the country, and the strong strength to develop and operate hundreds of tea products, writing a legend in the new century.