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Headlines are a form of advertising. The main forms are as follows:
1, title tag
Gauge: subtitles appear at the beginning of the program for dubbing.
Example: "This program is broadcast by XXX", duration: 5 seconds per session.
Features: Chapter 1, the first picture. It has a strong visual and auditory impact on the audience.
2, presided over the population broadcast
Rule: Host a population broadcast at the beginning of each chapter of the program.
For example: "Welcome to XXX-punctuality-China ruled by law".
Times and time: each program shall be no less than 2 times, * * * about 30 seconds.
Special point: the first sentence of the opening is to remind the audience repeatedly. Strengthen the reminder to consumers in the form of voice.
3. Studio advertising elements
Form: corporate logo, product name or standard text and standard color presentation of the studio.
Length: not less than 30 seconds per period.
Features: The picture elements in the studio are simple, and only XXX logo, name and standard color have high attention index.
4. Give away a 5-second patch advertisement
Free gift: 5-second patch advertisement
Positioning: When other headline advertising tips impact the brand, insert the 5-second advertising depth appeal of the enterprise to fully interpret the corporate brand.
Patch advertising effect: strengthen the headline effect, explain the brand depth information with 5-second advertisements, so that the headline effect can form three-dimensional network communication and maximize consumer cognition.
5. Angle effect
Gauge: When the program is broadcast, three-dimensional animation is embedded in the lower left corner of the screen.
Frequency: It appears at least 3 times in each episode and at least 60 seconds in each episode.
Duration: the exposure time of each period is more than 180 seconds.
Effect: it is integrated with the program picture, forcing the audience to remember.
6. The credits at the end of the credits list
Rules: enterprise standard words, standard colors and enterprise logo appear.
Content: Special thanks -XXX
Time: about 5 seconds.
Finally, a thank-you caption appears at the end of the column, that is, the audience is reminded of the hidden meaning by thanking at the end of the column.
Thank you effect: XXX's related brand elements have finally been strengthened.
7. Special gifts