Enterprise name and product trademark name are two different things. Generally, small and medium-sized enterprises need a local city name to explain the location of the enterprise in which city, and then they can name the factory in two or three words according to the boss's preference, or they can directly use one of the names of the boss or shareholders and partners. You can also use the homophonic name of the most famous enterprise in this industry, and then you must be able to see at a glance what products your factory is making, such as Daily Textile Co., Ltd. After you have the name of the factory, you can decide the trademark or brand of the product. These are registered, not how you want to name it.
well, I have confused the two. I should ask what brand to name the enterprise product.
What brand can't be simply named? If a brand wants to have vitality, it should be named in combination with corporate culture, market positioning and what kind of consumers it should be named for. What grade of people are most suitable for your product is called the name that people like to listen to. If the product is too high-grade, calling a common name for ordinary people's consumption will inevitably affect your position of this product. Conversely, if the product is very ordinary and you call it an elegant name, the result is that ordinary consumers are afraid to ask for it, while high-grade consumers look at it as low-grade goods, and they don't choose either, so the name will not be well-chosen. You'd better name it yourself. Only you know your products best. The brand doesn't have to be pleasant to listen to, but it needs to be easy to remember and read. As long as the products have a good corporate culture, low price and good quality, they can play a brand and eventually become a famous brand. I remember the triangle brand rice cooker sold in Guangdong province. The name was not pleasant at all, but it sold well at that time, and the new product gave this product a broad market. So as long as your products are innovative, there will be a market.
It was that company that asked our company to give them a name, but I couldn't figure out what to give them a good name.
It was someone else's company that asked your company to give them a name, so you should make a good investigation and give them a good name. This name is learned, and it can't be simply named. The famous products such as "Wahaha" children's nutritious drinks and "Jinshiyuan" liquor, these enterprises used to be humble small factories, but they have developed by leaps and bounds since they got a good name. At first glance, the name has changed and the product has been sold. In fact, it is not so simple. Their real kung fu is that the product is accurately positioned in the market and has a strong pertinence. It has made the whole enterprise famous by targeting a certain consumer group with a product. Originally, "Wow Haha" was only aimed at children's nutritious drinks, and as a result, it became a well-known enterprise in the beverage industry. The original Gaogou winery was a low-end small winery in northern Jiangsu, and its name was "Jinshiyuan", which was mainly used for weddings and celebrations in rural areas in northern Jiangsu. Rural consumers used a lot of alcohol, which just met the psychological needs of rural people and its market positioning was very accurate. Today, "Jinshiyuan" wine industry has become a well-known enterprise in Jiangsu and even the whole country. I hope my tips can give your company a successful name for other people's products.