1. Value Naming Method: Name the brand based on the functions that the product or company can provide, so that customers can see the value effects that the brand can provide, thereby triggering corresponding needs from customers and increasing the attraction of the brand. 2. Targeted naming method: use the name of the customer group that the brand mainly serves, and delineate the customers in a range. Customers who meet the characteristics of this group will be attracted by the brand. For example, a brand that serves married women is named after ladies, celebrities, etc. The brand that serves adult men should be named with words such as "Mr." and "Gentleman"; 3. Naming method based on the situation: naming the brand with the help of characters and things in film and television works or books, you can use its fame to drive the start and development of the brand, but Be careful not to constitute infringement.
1. Value Naming Method
Product value corresponds to customer needs. Using value as a name can allow consumers to pay attention to the advantages and key points of the product and maximize its strengths and avoid weaknesses. Name the brand based on the functions that the product or company can provide, so that customers can see the value effects that the brand can provide, thereby triggering customers' corresponding needs and increasing the brand's appeal.
2. Targeted naming method
Use the name of the customer group that the brand mainly serves, and delineate the customers in a range. Customers who meet the characteristics of this group will be attracted by the brand, for example Brands serving married women are named after words such as madam and socialite, while brands serving adult men are named after words such as sir and gentleman.
3. Taking advantage of the situation to name the brand
Using characters and things in film and television works or books to name the brand can use their fame to drive the start and development of the brand, but be careful not to constitute infringement. For example, the main customer group of a children's clothing store is children. We need to use popular and excellent cartoons, movies and TV series to name things and characters so that when the children see the children's clothing store, they will think of their favorite one. Characters, I feel good about them.
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