Let's look at the blue v first. Not all blue v's are enterprise. Blue V is divided into enterprise number, government number and media number.
Government number: Just as government agencies have successively opened official platforms such as Weibo and WeChat in previous years, the future "official shake" is also expected to become an important part of government affairs openness and people's livelihood services. Talking about the phenomenon of government agencies entering the Tik Tok platform, the relevant person in charge of Tik Tok said, "The new government media is an important communication force of the mobile Internet. Tik Tok has launched the government Tik Tok for government agencies, which uses the novel content form of short video to help government agencies spread positive energy and provide people's livelihood services. (This government number comes with its own traffic).
Number of media: major TV channels (Jiangsu Satellite TV, CCTV, Hunan Satellite TV, etc. ) and the media (People's Daily, Dahe Daily, etc.). ) The Tik Tok we met when swiping the card is collectively called the media number. The trend of mobile, life-oriented and video-oriented media content dissemination provides rich soil for the development of short videos. With the mainstream media entering the short video platform represented by Tik Tok, the short video content with "positive energy and warm news" as the general tone is becoming the power point of media Tik Tok operation. A large number of media have settled in Tik Tok, which they regard as an important position to expand their influence, promote positive energy and create a clear cyberspace.
Enterprise: an important step to open the blueprint. It is foreseeable that Tik Tok will create a more comprehensive and valuable marketing ecology for all brands. Tik Tok is becoming the standard of corporate social marketing. The industries of culture and entertainment, life service and clothing accessories have the largest number of enterprises, but they are not the most active (active blue V: refers to the number of videos released within 90 days >; =3 blue V accounts). The number of enterprise numbers in the three major industries of culture and entertainment, life service and clothing accessories is the largest; Education and training, culture and entertainment, commerce and trade industries, the frequency of video release is high; Games and cultural entertainment have the highest fan activity and the best fan interaction. "Interesting" and "useful" are the two core logics of enterprise content operation. Differences in interactive effects brought by different performers and content subjects.
Four friends rule: affectionate, interesting, useful and tasteful.
The enterprise operates three-stage rockets for a long time: the first stage, using explosion to increase powder. Do what users like and complete the initial accumulation and precipitation. The second stage: seed user analysis &; Personalized strengthening, select accurate and valuable users, determine the direction of operation, strengthen personnel setting, and tap the growth point of content. The third stage: through the refined operation of various strategies, the increase of users can be estimated, which can be operated on multiple platforms, so that the core users of different accounts can be transferred to each other to complete the expansion and increase of users.
There is no literary dog in the next action.
You can't be an interesting person, nor can you write an article with a soul.