The Central Television Channel generally refers to the CCTV Comprehensive Channel, with the channel call sign: CCTV-1, abbreviated as: CCTV Comprehensive Channel or CCTV Channel One.
CCTV 1 is a comprehensive television channel focusing on news. It was launched on May 1, 1978. On May 1, 1958, Beijing TV Station began experimental broadcasting. On May 1, 1978, "Beijing Television" officially changed its name to China Central Television. On March 1, 1993, it was named "News·Comprehensive·Current Affairs Channel", and on April 3, 1995, it was officially renamed "News·Comprehensive Channel".
On May 8, 2003, it was changed from "News·Comprehensive Channel" to "Comprehensive Channel". On September 28, 2009, high-definition signals were launched, enabling simultaneous broadcast of high and standard definition. In 2011, the Hong Kong version of the channel was broadcast on Asia Television Channel 15. In 2016, the channel (domestic version) was broadcast in Macau. In 2017, the Hong Kong version (HD version) was launched on Radio Hong Kong. In August 2020, it was selected as an outstanding broadcaster of domestic cartoons in 2019 and received an award of 50,000 yuan.
Evaluation:
The status of the CCTV Comprehensive Channel among TV channels is closely linked to CCTV’s purpose and initiatives of “one set for all Taiwan”. The channel brings together CCTV’s news, Various columns such as economics, literature and art, sports, and children, occupy a leading position in public opinion guidance and social influence, and actively seek changes while adhering to the attributes and character of the media.
The channel continues to be open, making full use of the advantages of the platform and cooperating with social forces, and has received positive responses in word-of-mouth and the market. The CCTV comprehensive channel adheres to its responsibilities and responsibilities, deeply explores the rich connotation of the core socialist values, and tells Chinese stories with heart and emotion.
Not only insists on paying attention to the reality of the times, but also insists on responding to real needs. The presentation of Chinese spirit, Chinese emotions and Chinese culture from three perspectives constitutes the three categories of CCTV’s program. Their unique attributes and value pursuits are the value presentation and responsibility of CCTV’s program.