How to make money from the media? With the rapid development of the Internet era, the media industry has developed rapidly in recent years. Nowadays, it's not unusual to earn more than 10,000 yuan a month and one million yuan a year as a media. Many people want to make money from the media. How to make money from the media?
How to make money from the media 1 1, platform advertising sharing
The popularity of self-media platforms in recent years is mainly due to the rocket-like development speed of today's headlines, attracting hundreds of millions of users and a large number of self-media people, and several other Internet giants have also laid out self-media platforms.
We know that advertisers put advertisements on media platforms, and each platform also provides advertising revenue sharing for media people of content producers, such as headline number, Baijia number, Penguin number, Big Fish number and so on. As long as the creator stays on its platform and continues to create high-quality content, he can get a lot of income sharing.
2. Self-operated advertising revenue
As a self-media person, you can receive some targeted commercial advertisements while operating a self-media account to gain revenue.
For example, if you run a sports headline number, so that there is a good traffic every day, then at this time, you can not only get the advertising revenue share of the platform, but also implant the soft-text advertisement of the business of sporting goods in an article, and you can get a considerable advertisement.
3. Self-media e-commerce
Since media people have reached a certain level, they are opinion leaders in a circle. In this circle, media people have great appeal and can influence their consumption values. Many people will decide to spend because of your recommendation. Your products can be physical or virtual training and tutorials, information or related services.
You can also make a profit by helping fans recommend products. This is so-called fan economy.
4. Be a paying circle
Based on the sufficient value you can provide and the high recognition of fans, a fee-paying membership circle will be formed, and members will have higher value delivery than ordinary users, such as giving books, membership sections and providing consulting services.
For example, Luo Zhenyu's logical thinking has developed 20,000 members, and the membership fee alone is 9.6 million. Then he launched his own independent knowledge payment platform-GET.
Step 5 be "reserved"
The support here is the relationship between the enterprise and the media. Some companies will pay others to run their own media on their behalf. If your brand has a certain influence, it will be invested or acquired by large investment institutions. Therefore, being a good media, you will make yourself a golden phoenix, and your personal value will be fully displayed.
6. Sales number
There are two classic cases of self-media trafficking:
One is the valuation of the 300 million sales set of the official account of "Uncle Tong" WeChat, which made a profit from media manager Cai Yuedong 1.78 billion;
The second "Li Jiaobeast" was wholly-owned by Baidu, with a valuation of nearly 100 million yuan. Author Jing Li became the youngest vice president of Baidu at the age of 25.
This shows that the value potential of the media is enormous. Of course, it is difficult for ordinary people to reach this level. However, we can use some ideas and skills, such as batch registration from the media, a little operation to become a full member, and after selling, we can still earn our own bucket of gold. Now on the market, a profitable self-media number is thousands of dollars. If you bring some fans, it will be more expensive.
It may be a bit verbose, but the ideas and methods of making profits from the media are probably included. The key is to do it, study hard and stick to practice. What is taboo from the media is just thinking about not doing it, or falling into endless learning and theory.
Too many people think too much and do too little, and are doomed to accomplish nothing.
How to make money from the media 2 First of all, know what the recommendation principle of the media platform is.
In the past, it was difficult to get a big exposure for a graphic or short video. Whether you publish your works through blogs, forums or Weibo platforms, if you want your works to get ideal exposure and have a large number of views, you must be recommended manually by the editors of the relevant platforms or you already have a large number of fans.
But the current self-media platform is not, completely subverting the original manual recommendation method:
Now, as long as you publish your works on the self-media platform, the platform will intelligently recommend your works to interested users according to their browsing interests. As long as the title, cover and topic of the work attract users and users click, they can get good views.
It is the characteristics of intelligent distribution of media content that give great opportunities to media people. A newcomer, even without any fans, can get 65438+ million+traffic. In the past, such an opportunity was impossible.
After understanding the principle of intelligent content recommendation from the media platform, how can we continue to realize our own self-media realization? It should also be noted that three steps have been taken.
Second, determine your own field.
What does it mean to determine the domain?
It is necessary to clarify the direction of your content and determine what field or industry to publish.
Because the vertical field is more likely to attract fans with the same attributes and pave the way for later realization, we must locate a field of our own.
Most importantly, if you keep creating, sharing, learning and accumulating in a field, you will become an expert in this field and become more and more professional.
Third, the skills of choosing fields.
I suggest, first of all, giving priority to the industry-related fields I am engaged in, because I am in contact with them every day, and I am more professional, more familiar and easier to implement. If you have products or services and want to attract media fans to achieve sales, the same is true. Just choose the field related to the product directly.
Then, choose your field of interest. As the saying goes, interest is the best teacher. Only when you are interested can you enjoy creating and learning.
Having said that, some people may say that I am not interested in anything and have no special skills, so am I not suitable to be a media person?
If you don't know how to choose a field at first, you can download an information APP platform, such as today's headlines, open and click on each field to see what other media people have published, what they like to see, what they don't like and what they are suitable for. Just compare and confirm.
Now is the era of everyone from the media. Everyone's experience and sharing are different. Every sharing will attract users with similar needs. I believe everyone can find their own value!
Fourth, determine the form of content.
After the field is determined, I basically have a clear direction in my heart. The next step is to determine what form I will publish the content.
Should we consider writing an article or making a video? Or can you choose to combine articles and videos?
It can be determined according to your own situation. Some people will be embarrassed to leave the country by themselves, or they are not used to it at first. Appearing in front of the camera will have psychological obstacles, which are difficult to overcome. You can choose to create content in graphic form in the early stage.
The other will feel that he has no literary talent and can't write an article. You can try the form of video and choose video as the main one. It is a good choice to share your daily life and industry knowledge through video.
Verb (short for verb) determines the way to realize it.
In other words, it is very important to know what you will make money on in the future.
Many people do it from the media for the same purpose. It's all about making money, improving financial situation and living a better life. Therefore, whatever the reason, we should put making money and making profits first. Only when you see the benefits can you have the motivation to keep moving forward. Nothing motivates us more than making money.
Before, I also shared several common self-media realization modes in the article. Students in need can look for it and then determine the way to realize it according to their actual situation.
If you don't know how to realize your future, you can find some accounts similar to your own field and analyze what they rely on to earn income: they may rely on the platform to earn traffic subsidies, they may also rely on the platform to earn advertising fees, and they may also rely on selling products to realize cash.
Find out how other people from the media realize their realization, and then consider their own actual situation and combine their hobbies, and maybe you can find your own way to realize it.
There are two suggestions:
1. If you have your own product, you can create relevant content according to the demand group of the product, attract accurate customers, and thus reach a deal.
2. If there is no product, you can first realize it by the flow subsidy of the money-making platform, and then make a judgment slowly according to your own field: determine what kind of people your field attracts, what needs they have, and then find the right product according to the needs of fans. To build, let fans realize the realization.
How to make money from the media 3 1, the development of the times is inseparable from the media.
First of all, we have to admit that in today's era, the competition from the media is becoming more and more fierce. Take the mainstream media platform as an example. There are more and more creative people, and their income is getting lower and lower. Many people who have been working from the media for several years say, "It's hard to do it from the media!" As far as I know, many people have given up from the media.
So, can't you really be self-media? Actually, it is not. I believe that the development of the times is inseparable from the media-at least, the media will remain the mainstream industry in the next five years.
If you have some research on the past, you will find that there was a self-media industry in ancient times, but there was no concept of self-media at that time. For example, some poets who are not officially certified (not employed by the imperial court) will make money by writing articles, birthday speeches and shop advertisements for others-this is actually a medium.
Nowadays, our times are inseparable from the media. Because many companies, brands and products need to be promoted from the media big V.
2. The development of the times requires constant changes in the media.
Even if the development of the times is inseparable from the media, if you still adhere to the way and thinking of the past as a media, then you will be eliminated.
In the past few years, I have witnessed various changes in the media. For example, from the past, "plagiarism can increase powder" to a certain threshold, and then the platform paid more attention to originality, slowly from text to short video, and now short video has become the mainstream. ...
You see, the media industry is constantly changing, because if it doesn't change, it will disappear a few years ago.
3. If an industry wants to develop, it must abide by the principle of "survival of the fittest".
We might as well imagine how many people do you think will be willing to develop in this industry if we copy and paste from the media as we did five years ago? Just like a short video, when it first came out, it was really copied and pasted all over the sky. You can see a video in dozens of accounts. But with the development of short video, short video began to be eliminated. Just like the recent video number, with the "original" tag added, the copied and pasted ones will gradually disappear.
Therefore, for us, it is not difficult, but impossible, to make appropriate changes according to the development of the times instead of trying to make something for ourselves with old thinking.
4. What are the profitable self-media platforms?
Headline number: The headline information you usually browse is published by the creator of headline number.
② Baijiahao: Some videos and articles recommended by Baidu were published by Baijiahao authors.
③ Big Fish: Some articles and videos received by people who use UC browser have been published by the author who is greater than the number.
④ Penguin: Tencent news is pushed from Q~ V star, and what Q~ sees is published by the author of Love Number.
These are all self-media platforms that can write articles and shoot long videos, and there is also a kind of video-based self-media platforms, such as Tik Tok, Aauto Quicker, Microvision, Little Red Book and so on.
5. How does the media platform make money?
Different platforms have different implementation methods and rules. Here, take the headline number as an example:
(1) Platform subsidy: After publishing articles and videos, there will be income from reading and broadcasting, and the platform will distribute the income of advertisers to creators.
2 Advertising promotion: After a certain number of fans reach, some merchants will take the initiative to ask you to promote or bring goods, and the promotion commission is very high.
3 Live income: There are goods+rewards in the live broadcast room, and the higher the traffic, the higher the income. These are all things that novices can do.