Why do some TikTok accounts have so many followers?
Why do some Douyin accounts increase their number of followers rapidly after only a few days?
Why do some Douyin accounts continue to increase their number of followers?
Why is your fan base growing slowly even though your content is good?
Let’s learn together with these questions
The name of Douyin is the first brand of an individual. The positioning represents one's own energy field. For example, when mentioning Steve Jobs, people think of Apple, mentioning Jack Ma, thinking of Alibaba, mentioning Lei Jun, and thinking of Xiaomi.
Even the smallest individual has its own brand. From ordinary tangible and intangible products to well-known celebrity Internet celebrity IPs, they all have their own brands. The brand most includes name, numbers, music, graphics, etc. The most basic brand content is the name.
So it is very important to choose a good name. A good Douyin name can quickly attract others to pay attention to you and let your Douyin bring its own traffic.
So how to create your own positioning and brand name? There are the following steps:
1. Douyin Three tips for choosing a name
1. Simple and easy to remember
A simple name is very easy to remember. People remember the ones we are familiar with, such as Apple, Toutiao, and Xiaomi. When you see them, you know what they do.
2. Easy to understand. You can tell what you do at a glance and it is especially easy to remember.
For example, when I think of Xiaomi, I think of Lei Jun, and when I think of Alibaba, I think of Jack Ma.
3. For good communication, the name must be unique.
From the perspective of Sun Tzu's Art of War, a good name has self-propagating potential. A good name can be spread easily and even be actively shared and recommended by users. A bad name not only makes it difficult for users to recognize and remember, but also requires companies or people to continue marketing and promotion, spending a lot of manpower and money. Time and materials may also be of little use.
2. Several categories of naming:
1. Training, learning and growth type
TikTok has always been mainly about entertainment content, but with the development of demand, more and more knowledge and training videos are becoming more and more popular. This is a trend. How to name the growth type? For example, dance training, calligraphy training, etc., you can make a little progress every day. These are all related to a skill or learning and growth, and it is very easy to attract the attention of people who are eager to learn and improve.
2. Commercial type
In addition to building a personal brand, most of Douyin is for later sales or Advertising live broadcasts are reserved, so it is very important to attract these specific groups of people. For example, dance training, calligraphy training, and life aestheticians will clearly tell you which fields and content categories the account focuses on.
3. Occupation-related name type
The occupation name is your occupation. Personify the occupation name to make users feel You are a real person. For example, dreaming about a dancing goddess, a martial arts expert, or a food fairy sounds very kind.
4. Leader, leader type
A leader, a person who speaks more authoritatively in his profession. For example, **talks about community, **talks about finance and business, etc. This can show the professionalism of this account in this field, and coupled with the output of professional value, it can enhance the power of your account.
5. Select the result type
Named **election, **general election. For example, funny selections, complete guide to asset-light entrepreneurship, etc.
6. Time-based signing type
Such as Toutiao , reading at ten o'clock, listening at night, etc. The time is very clear so that users can choose according to their own needs.
7. Call-to-action type
For example: do exercises before going to bed, and search for 100 pounds together, which can attract For users in the corresponding field, if the content is great and allows them to take action, users will be very dependent on the account.
8. Place name type
The place name method is to use relatively well-known place names as names, such as Xiaoshenyang, Luzhou Laojiao wait.
9. Duplicate font
Duplicate font is to use repeated characters as names. The more famous one is Alibaba , Pinduoduo, Fangduoduo, Lalahuo, BBK, BabyTree, etc.
10. Numeric type
The numerical method uses numbers as names. The well-known ones are 58, 3721, 1688, 51, 56, 8848, etc.
11. Animal type
The animal method is to use the name of the animal to name it. The more famous one is Tmall. Sogou, Tuniu, Zhubajie, Three Squirrels, Ant Financial, Penguin, Bear Paw, etc.
12. Interesting type
The interesting method is to use words as names that are interesting to everyone and can arouse the topic. The more well-known ones include Li Jingshou, Wang Nima, Zhang Sanfeng, etc.
The fate of a good name and an ordinary name are completely different. In today's fierce competition and rapid development, personal brand naming is also a key part of the competition. Name acquisition If not, it will leave big pitfalls and hidden dangers for subsequent product development and packaging promotion. On the contrary, a good name can bring its own energy and traffic, which can greatly improve the efficiency and effectiveness of marketing promotion!
In short, choosing a name with high energy and related to yourself will give you a steady stream of fans. Have you learned everything today? If you have any questions, just message me privately.