1. Basic principles of naming, and the principle of "five easy things and four things": easy to recognize, write, read, remember and solve; It has meaning, elegance, personality and characteristics. These principles are conducive to interpersonal communication and social activities such as studying, job hunting and running for office.
2. The principle of "six noes" in naming essentials: no creativity, no vulgarity, no greed (no ambition for wealth, no ambition), no similarity (homonymy, homonymy, homonymy), no pertinence, no color (such as political meaning), and no specific place name or thing name. These principles can negatively avoid undue troubles caused by names.