Many people now operate their own official accounts, and it is very important to have a good official account name. So do you know how to name the official account? Let me explain to you WeChat Welcome to read how to name a public account.
How to name a WeChat public account
First, question-based naming method
Ask questions in the form of questions Name it in a way that makes followers interested. For example, what can the public watch tonight and what can make money for the public. They respectively tell users that they can help you discover your favorite movies, help you recommend financial products and ways to save money.
Second, other naming methods
For other things, consider starting from life, region, etc. that are familiar to you. You can also refer to the Baidu Index, which shows people's attention to certain events or issues. Of course, there are many naming methods. For example, the company name can also use region and industry, Xi'an car beauty, Hangzhou real estate, etc.
Third, call the person by name
That is, directly use the company name or service or product name as the name of the WeChat official account . For example, we are most familiar with Tmall, Durex, Dianping, Nine Points Magazine, etc.
Fourth, alternative naming methods
This type of public account is generally aimed at: fresh, fun and interesting , material, and kind of form. If you want to do comedy and entertainment, you can consider it quickly. For example, the WeChat public of gossip news, the WeChat public of Mac tips, the WeChat public of selected cold jokes, etc.
Fifth, adopt the vertical industry naming method: industry name purpose
Typical WeChat publics include: Film Business School , Micro Law, Douban.com, Baidu Movies, etc. These are named after an industry and their purpose.
Sixth, Functional Practical Method
This form can directly display the purpose and service of the official account, allowing Users understand your platform better. For example, hotel assistant is used to book hotels. In addition, there is Xinxin Travel, which is recommended for travel, and Micro Life Membership Card, which is a one-stop platform for merchant membership cards, etc.
Seventh, encyclopedia naming method
The encyclopedia naming method can obtain a wider range of names, but It's better to be known. There is another advantage: you may get a lot of fans in WeChat search through this. For example, encyclopedia of embarrassing things, encyclopedia of healthy life, encyclopedia of fashion life, etc.
Eighth, image naming method
A method of visualizing the company or its service products , to visualize concrete things or abstract things, using techniques such as personification and metaphor. For example, Basketball Park is a WeChat public for basketball sports information; Movie Factory helps you find the movies you want to watch as quickly as possible, etc.
Principles for naming WeChat public accounts
1. Users can see at a glance what benefits they can get from following them
For example, "workplace power bank", the first thing a newcomer in the workplace thinks of is: I can charge and study on this account anytime, anywhere.
2. Advertisers can tell at a glance whether the target audience for advertising is accurate enough.
For example, "I will teach you how to choose ”, you will know at first glance that it is an account that teaches you how to dress and buy things. If the advertiser happens to be a brand that sells goods, it will feel that the audience is particularly suitable.
3. Peers can see at a glance the advantages of product positioning
For example, "flash delivery" is A courier that is faster than express delivery. We know that the names of the general express delivery industry are XX Tong and XX Da. If you are a new brand, naming it like this will be very common, but "flash delivery" reflects their "fast" Features.
Characteristics of good names for WeChat public accounts
01. A good name requires a public account name that is easy to remember and can be memorable and memorable. If you see the name of a public account, you will remember it immediately. If subsequent users recall his content, it will be very easy to follow this account again. For example, for the account "Operation Control", I saw one of his useful articles in Moments. Later, I wanted to find this article again. I just searched for the name "Operation Control" and found it. It was very convenient.
02. Good names arouse curiosity. In life, some store names are easy to remember. There are even some excellent shop names that can arouse people's curiosity, such as the barber shop named the Supreme People's Hair Institute, or the teahouse named "Federal Tea Blending Bureau". Sometimes when we see such names, we wonder Go in and take a look.
Similarly, an interesting official account name can also arouse everyone's desire to understand it. For example, there is a public account run by Teacher Kunlong called "Just Free". I think the name is very interesting. I came across this account's articles in my circle of friends, and if I happened to be free at that time, I would be very curious to read it. Look at the content of this account.
03. A good name is easy to understand. A good name should be easy for users to understand, so that users will know what the account will contain when they first see the name. , thereby reducing user education costs. There is a big account called "Midnight Fa Ya". Although it is doing very well now, I personally feel that the name of the account is not very good. First of all, the word "媸" is very uncommon, and some people may not recognize it. Secondly, when people first see the name "Midnight Fa Yao", they may not know what the account means, so it is difficult to understand what the account says, which undoubtedly increases the cost of user education.
04. A good name is easy to spread. A good name should be easy to spread. It should be catchy to read and spread by word of mouth. I have a friend whose official account name is "Linglong Xin". When I first typed, I often made mistakes and typed it as "Linglong Xin". Even when I want to recommend her account to others, I have to emphasize that "zero" is a capital zero. This will undoubtedly increase the cost of communication and the effect of communication will be greatly reduced. Since a good official account name is so important, and we also know what characteristics a good name may have, how to choose a good official account name? Here are 6 methods to share with you.