7. Shuiling Women’s Living Center (this name is good)
Section 1, how to open a beauty salon
Everyone in the beauty industry wants to Open a decent beauty salon So how to open a beauty salon should be considered from the following aspects:
1. Selection of location:
A beauty salon is an out-and-out service To operate a store, you need to start your business in a designated address and business district. Therefore, the key to success in opening a beauty salon is the choice of address.
First of all, you must analyze the various business factors of the location of the beauty salon in your mind. The following factors need to be considered: whether the beauty salon you open is located in a residential area, an office area, a downtown area, a mixed office-residential area, or a suburb; what is the population composition around the beauty salon you open, especially whether it is an inflow area or a population inflow area? Outflow area; consumer spending power and consumer characteristics in the beauty salon you open; whether the business area of ??the beauty salon you open is complete: whether it is affected by stations, docks, rivers, and main traffic roads; services within your location Whether the supporting facilities are complete; whether the transportation in your location is convenient;
2. The positioning of the beauty salon:
The positioning of the beauty salon should be low in your mind. First, the name of the store Positioning, whether it is a professional beauty salon (salon), a beauty shop, a comprehensive beauty and body center, or a beauty salon, etc., then consider your facade decoration and sign writing. The second is the business positioning of the store, including target customer positioning, price positioning, product positioning, service positioning, scale positioning, etc.
1. Store size: determined according to your own funds; there should be a reception room and waiting room; a reasonably designed beauty room, dressing room, operating table, bathroom and storage room;
2. Staffing (i.e. organizational structure): Beauty salons of a certain size should have strict and orderly staffing. Manage personnel according to the principle of fewer but better. Mainly include management personnel, technical personnel, logistics personnel, etc. (a manager, several beauticians, checkout staff, consultants, sanitation and cleaning personnel, motor repair personnel, and item purchase and sales personnel);
3. Advertising planning: decoration color, signboard writing, appropriate media such as newspapers, radio stations, etc.;
4. Profit and loss calculation: Calculate the number of visitors, customer transaction unit price, turnover per unit area, and expense composition ratio,
5. Market research: Investigate surrounding households, shopping malls, personnel structure, people’s needs, how many beauty salons there are, etc.
6. How to decorate a beauty salon: According to personal preferences, it should be more comfortable, bright, elegant and clean.
3. What equipment and materials are needed for a beauty salon?
The equipment includes air conditioners, hot and cold water devices, beauty beds (there are many types), Osang steam machines, electric beauty instruments, yin and yang ion introduction instruments, multi-functional beauty instruments, high-frequency electrotherapy instruments, and vacuum straws Electrotherapy device, ultrasonic beauty device, skin tester, breast enhancement machine, eyebrow tattoo machine, brush sweeper, infrared lamp, rotor lamp, disinfection cabinet (red, ultraviolet), small washing machine, etc. Depending on the situation, purchase a weight loss device, etc. , blankets, work seats (including guest resting seats), and water dispensers for customers, etc. Small items include acne needles, scalpels, plates, trolleys, full-length mirrors (including dressing tables), towels, Small towels, small bowls, scrapers (tongue depressors), brushes, trash cans, debris racks, eyebrow trimming tools, gauze, etc., lighting equipment (bright but not dazzling, installed in appropriate locations); ventilation equipment, if necessary It is easier to have a speaker. If necessary, staff should be uniformly dressed. What materials are commonly used? Mainly include a series of skin care products, Chinese medicine acupuncture and massage products, cupping, Chinese medicine acupoint diagnosis and treatment equipment, Chinese medicine spray, etc., 75 alcohol, 2 iodine solution, 3 hydrogen peroxide (that is, hydrogen peroxide), 0 and 1 Xinjierfen, cotton swabs , Choose three types of facial cleansers, massage creams, shrinking water, several facial mask powders (soft, hard), paper, etc. that you think are useful.
Four. Procedures:
To open a beauty salon, you must hold the relevant documents of yourself and your employees (legal person ID card, real estate title certificate or lease agreement, job certificate or junior-secondary certificate) Cosmetology certificate, etc.) apply for approval from the relevant government departments (industrial and commercial administration department, tax department, health department, etc.) and obtain the industrial and commercial business license with legal person status and the necessary licenses from the health department and tax registration from the tax department. The general procedures are as follows:
1. Bring your ID card, beauty job certificate or technical grade certificate, employee (valid certificate), house property certificate or lease contract → go to the local health administration department to apply for a health license;
2. Hold a health license, ID card, property ownership certificate (contract lease certificate) or other valid certificates → go to the local public security department to apply for a special industry license;
3. Hold a health license Valid documents such as license, special industry license, ID card, etc. → Go to the local industrial and commercial administration department to apply for a beauty salon or beauty salon business license;
4. Hold the original and copy of the business license, valid seal and other documents → Go to Register with the local tax department to receive tax invoices;
Section 2. Hygiene requirements for beauty salons
1. Basic knowledge of hygiene
1. Bacteria are a Microorganisms exist almost everywhere. If there are certain conditions of temperature, humidity and nutrition, they will multiply in large quantities. Bacteria enter the human body mainly through skin wounds, mouth, nasal cavity, eyes, ears, etc.;
2. Keep clean and hygienic;
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3. Disinfection: Disinfection includes boiling sterilization, steam sterilization, drying sterilization, ultraviolet sterilization, chemical sterilization, etc.
2. Hygiene and disinfection of beauty salons
1. Boiling disinfection: Boil clean towels, beauty clothes, sheets, beauty tools, etc. directly for 20 minutes to kill all bacteria.
2. Baking and disinfection: It is mainly used to disinfect towels. Put the washed and dried towels into the infrared oven for disinfection and take them out when used. Please refer to the oven manual for specific operations.
3. Ultraviolet disinfection: mainly used to disinfect beauty equipment and purify indoor air. The utensils can also be washed with soapy water, rinsed with clean water, dried, sterilized under ultraviolet light, and wrapped for later use.
4. Alcohol disinfection: 75% alcohol solution is mainly used to disinfect scissors and acne needles, 2% iodine solution is mainly used to disinfect skin and small wounds.
5. Hydrogen peroxide disinfection: 3 Hydrogen peroxide solution is used to clean skin and wounds.
6. Xinjiazhuang disinfection: 0.1 Xinjiazhuang solution can be used to soak various instruments and also disinfect the skin.
3. Hygiene Code
1. Keep walls, ceilings, floors, and windows clean, wash and change frequently;
2. Keep the air in the hall fresh ; No smoking;
3. Wipe beauty equipment, beauty stands, beauty beds, beauty cabinets, etc. with a clean cloth every day;
4. Use ultraviolet disinfection before work every day. Utensils are stored in the cabinet for later use. Towels cannot be reused for different guests;
5. Floors and floors should be cleaned every day and kept clean throughout the day. Dirt and garbage must be cleaned up in time;
6. There should be no pests indoors , there should be no cooking, no pets, etc.
Section 3, Daily Management System and Job Responsibility System
In order to ensure the smooth progress of various tasks in the beauty salon, the beauty salon should monitor service items and employee performance based on its own specific circumstances. A complete set of regulations on job responsibilities and daily management systems will be published in written form. This stipulates the code of conduct and guidelines for employees and is also the basis for inspection work.
1. Rules and regulations of the beauty salon
1. Abide by the laws of the People's Republic of China, strictly implement the rules and regulations of the beauty salon, and obey the allocation and transfer of management personnel ;
2. Employees should care about the operation and management of the beauty salon;
3. Take care of various equipment in the beauty salon;
4. Employees should be united Collaborate; help each other, care for each other, love each other; supervise each other;
5. Customers first, service first; hospitality and generous behavior;
6. Employees are not allowed to be late, Leave early, be absent from work, and are not allowed to sign in for others; abide by the beauty salon's attendance system;
7. Do not make personal phone calls, eat snacks, smoke, drink, or make loud noises during working hours;
8. Clothes must be neat;
9. Do not collect tips from customers and use them for personal gain;
10. Save electricity and water; save beauty and cosmetic materials; no waste;
2. Beauty salon daily management system
1. Regular training system
2. Cosmetics and equipment usage system
3. Regular meeting system
4. Job responsibility system
3. Beautician work procedures
1. The beautician should do a good job in personal hygiene before taking up the job;
2. Wear work clothes and cards; put on light makeup;
3. Prepare all the supplies, utensils, cosmetics, etc. you need to work on, and place them neatly on the work cart;
4. Adjust the height of the beauty bed, change the bed sheets, etc.;
5. Treat guests politely, take the initiative to introduce the beauty salon services to visitors with a smile;
6. Give instructions The guest stores the items;
7. Disinfect his hands with alcohol;
8. Ask the guest what items he needs to do and do a good job in creating a card;
9. Complete other tasks assigned by the leader;
10. Farewell guests.
Section 4. Management of beauty salons
Each beauty salon has its own management methods and its own systems, but the general principles are:
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1. There must be a system for establishing staff and positions: No matter how big the beauty salon is, it needs to establish staff establishment and employee position responsibility system, as well as various rules and regulations (such as service record system, payment system, product sales commission system, etc.);
2. Several principles of operation: first, the beauty salon must have the principle of human kindness and product sales philosophy; second, let employees establish the principle that customers are always God; third, the principle of small beauty salons doing big things ;
3. Three basic business elements: cost, sales, profit
(1) Cost: including beauty salon operating expenses, cost of beauty supplies, employee wages, other additional expenses, etc. , operating expenses include fixed expenses (rent, loans, employee salaries, insurance premiums, equipment depreciation, etc.) and non-fixed expenses (including water, electricity, gas bills, taxes, other additional expenses, etc.)
(2) Sales principles of beauty salons:
A. Advertising and sales principles: Advertising should be done according to one’s own abilities, mainly including brochures, posters, signboard ads, light box ads, newspapers, radio, television, etc. , the key is to establish a brand effect among the public and let more people know your beauty positioning.
B. Principles of promotion inside and outside the beauty salon: In order to increase its popularity, beauty salons often do promotional activities at the entrance of the beauty salon or in the public square outside. The main content includes free explanations of skin care knowledge to past customers, free skin testing, recommending beauty and skin care products to customers (some of which can use free gifts or materials), on-site demonstrations, and issuing service discount cards (monthly, half-year, and annual). wait).
C. Pricing principles: Pricing principles mainly consider the following factors, industry price factors, consumer affordability factors, service cost factors, basic cost (skin care products, water, electricity, etc.) factors, country Policy factors, factors such as the location of beauty salons, etc.
D. Cost control principles for beauty products: Product cost control includes controlling product inventory (trying to use consignment sales), reducing waste and consumption, implementing a product use registration system, etc.
E. Cost accounting principle: The cost accounting of beauty salons is divided into two parts. One is the accounting of beauty supplies directly used in customer beauty services, and the other is the accounting of beauty supplies directly sold to customers in the beauty salon. accounting. The cost accounting of the former can be directly included in the service items. Generally, it is necessary to calculate the cost percentage M of beauty products (M=cost of beauty products of the current month or day / turnover of the current month or day*100); the selling price of the latter uses the formula: selling price = Purchase price/1-markup rate
(The markup rate can be determined by the beauty salon’s own markup rate based on the grade of the beauty salon, service quality of service personnel, product grade and industry price factors).