Maybelline will close all offline stores in China. How to choose the brand name of cosmetics? We often say, "women are pleasing to themselves." Dressing yourself up is often more likely to gain love, so cosmetics play a very important role in daily life. Nowadays, the beauty industry can be said to be very popular, which leads many people to want to be their own cosmetic brands now, but the brand name of cosmetic brands is not easy to get. The brand name is closely related to the development of the company, especially cosmetics, which is a relatively competitive industry, needs a good and attractive name.
Recently, according to Blue Whale Finance, the beauty brand Maybelline will close all offline stores in China.
Maybelline's customer service said that the offline stores of the brand are being closed one after another, and it is uncertain when they will all be closed. After that, only the counters set in Watsons will be kept, which is the shift of the company's business focus.
the brand name of cosmetics can improve the growth speed and influence scope of products in the market. Brand exists in people's recognition, and the memorable brand name makes it easier for people to remember it, so as to attract more women to choose products and achieve mutual win.
so how to get the brand name of cosmetics? What should we avoid when naming a trademark?
avoid using indecent Chinese characters for names. Although there are not too many restrictions on the naming of trademarks, at the very least, we should follow the most basic cultural traditions and moral requirements. Perhaps a more complicated trademark name will not have much publicity effect, but it will not make much difference in praise and criticism. But if the name of the trademark is simple but not good, so that people feel uncomfortable, even if it attracts many people's eyes and attention, it is difficult to go for a long time.
is it difficult to name a cosmetic trademark? It's better to buy one directly. There are three ways to name cosmetics brands:
1. Chinese and foreign naming methods
Chinese and foreign naming methods refer to the translation of English into Chinese names with similar pronunciation through transliteration, but their meanings are not the same. For example, COCA-COLA is translated into coca-cola; Haier translated into Haier; GREE is translated as gree. Chinese and foreign laws can not only make the brand name feel international, but also improve the brand level; It will also help the brand to hit overseas markets in the future.
second, the value method
most people buy a commodity because of its value. We spend money to buy something, but it can't create value or solve problems for us, so we will definitely not patronize it again. Such consumer psychology is a rule that must be respected when doing business. We can reflect the value when we name it, for example, Rejoice: the value is to make the hair more supple and elegant; Black toothpaste: the value is to make teeth as white as black people.
III. Image Naming Method
It is also a quick way to use the image of an animal or plant as a brand name. For example, the clothing of "Seven Wolves" gives people a wild and brave feeling. The "icon" floor gives people an image of the floor that elephants can hardly trample on. Cosmetics can make people more beautiful, and brands can be named with beautiful flowers such as roses and peonies, which is in line with the role of cosmetics brands and can also make consumers feel associated with pictures. Cosmetic trademark trading Cosmetic trademark trading Cosmetic trademark transfer