1. Special word naming method
There are two types of special words: one is the customary word used in certain industries, and the other is certain words formed in the long-term historical development. A word that the industry particularly likes.
2. Auspicious naming method
The words "Xing", "Long", "Yuan", "Mao" and "Fa" were often used on the signboards of old shops. This is because in the old days, businessmen liked to seek good luck and paid attention to oral gloss. For example, the time-honored Yueshengzhai was founded in 1775. The name of the store is "Yueshengzhai", which means "prosperity of the moon and the moon"; it was the first store founded by Chinese people. Brewery Beijing's Shuanghesheng Five-Star Brewery was founded by Shandong natives Zhang Ge and Hao Sheng. The name "Shuanghesheng" means "a joint venture between both parties with abundant financial resources."
3. Place name or space naming
Place name nomenclature uses the place or space name as the name of the enterprise. In the world's enterprises, place names are often used as brand names with local characteristics, such as Cognac (Cognac) is the name of a French place. It is now a common brand for many famous brandies in France. Champagne is a place in France that is famous for producing delicious wine, so Champagne is a famous brand. The famous trademark Marlboro is the name of a town, while Santana is a famous place. Ordos in China is also an international enterprise named after a place.
4. Common proverb naming method
Spoken proverbs are more colloquial to the people, and the names of companies named using proverbs can be accepted by the majority of the public. The famous Wang Mazi, Goubuli, etc. are all named after common sayings. The loud names such as "Haochilai" Melon Seed King and "Xiandelai" Spare Ribs give people a sense of intimacy.
5. Creative naming methods
There are many international business names without much practical meaning. Some are just combinations of letters, some are sound effects, effects, etc. Some have only a few numbers, but they are all very creative. There are many examples of these named companies: Like KODAK, "Ko---" originally meant the sound made by the camera itself when the shutter was pressed. Due to the special sound effect, it soon became the trademark of Kodak.