The price of logo design ranges from 500 yuan to 1 million yuan, and there are corresponding designers. The following is only for logo prices, and only refers to domestic logo design prices, excluding vi application design fees, and excluding foreign design companies. The ranges are approximate ranges, and the prices are approximate levels.
500-1000 yuan: students or newly graduated designers
1000-5000 yuan: part-time designers who have graduated for two or three years
5000-10000 Yuan: A part-time senior designer who has graduated for more than three or five years
10,000-20,000 Yuan: A part-time design director with more than 5 years of experience
20,000-50,000 Yuan: A design studio led by a senior director , more than 8 years of experience
60,000-80,000 yuan: a well-known design company in the industry
Around 100,000 yuan: a famous design company
10-20 Around 10,000 yuan: industry-leading design company
300,000-1 million yuan: industry design master
? The rest is to consider how to allocate design resources, what kind of things to do, and what kind of people to use , the same goes for design.
If you want to open a small flower shop and don’t have many ideas, it would be a reasonable arrangement to hire a recent graduate to work part-time as a logo maker.
For entrepreneurial companies, if the initial one-time investment exceeds 1 million, and the total investment within one year exceeds 3 million, finding a boutique studio is a cost-effective choice.
If the company plans to go public, finding a design company that is well-known or well-known in the industry is a risk-reducing and economical choice.
Leading companies in the industry generally don’t need this much money, so go directly to a design master. Your logo is the face of your company.
Another reference data is the ratio of design to investment, which is roughly as follows:
It is a suitable budget for all design fees to account for 6-12% of the initial one-time investment. Specifically It depends on the industry and business model you are engaged in. Some industry designs have a high contribution rate to business and correspondingly have a higher budget.
For example, in the fashion cosmetics industry, a one-time investment of 2 million in a single store in the early stage, logo design and VI design is about 70,000-100,000, packaging design is 30,000-60,000, store design is 30,000-50,000, and network design About 30,000-50,000 yuan; the total design fee is about 200,000 yuan, which is a reasonable budget.
If the contribution rate of design to business is relatively low, it is more reasonable to control all design budgets to a one-time investment of about 6-8% in the early stage. For example, for a restaurant of more than 100 square meters, Logo design and VI design will cost 3 - About 50,000 yuan, store design is 20,000-30,000 yuan, and the total design fee is 50,000-80,000 yuan, which is a suitable design resource allocation.
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