In social life, we often see industrial and commercial names, that is, store names, company names, product names, trademark names, etc. Most of these business names are the result of people racking their brains and carefully considering every word. I came up with this idea, because whether the business name is appropriate or not is directly related to the business and image of the business. As a businessman, regardless of the size of the capital, they attach great importance to their name.
Names to attract business
Shop signs with high generalization and strong appeal are very important in terms of visual stimulation and psychological impact on consumers. The quality of a store's name is the key to whether it can arouse consumers' curiosity and make the store brand famous. Some time-honored stores often use elegant, simple and elegant names, such as Lu Mingchun, Tongrentang, Tianhetang, Rongbaozhai, Quanjude and so on. These store names have become the golden signs of insurance business. The following aspects should be considered when naming a store:
1. The store name must be consistent with the products sold. The method of naming a store can usually reflect the business characteristics of the operator or the excellent quality of the main store, making it easy for consumers to identify the business scope of the store and create a desire to buy. For example, Tong Ren Tang and De Ren Tang are well-known as time-honored traditional Chinese medicine stores, and the hall as a traditional Chinese medicine store has become a conventional identification mark. Therefore, people only need to look at the Tong Ren Tang sign or other signboards to know that they sell Chinese medicine.
2. The store name must be novel, unconventional, and able to quickly catch consumers’ attention. The name of the store must be novel, able to arouse the interest of consumers and attract them to patronize the store. Store names such as Kouyouxian, Dasanyuan, and Goubuli can arouse consumers' interest and curiosity.
3. The store name should be concise, easy to read and remember. The store name cannot be too complicated, otherwise it will cause negative effects. For example, some stores like to use complicated and difficult characters as their store names, so that customers not only cannot recognize them, but also cannot pronounce them. To avoid this situation, stores with such difficult-to-understand names are generally not allowed to enter. Store names such as Wankelai, Banfenli and Hetaida are clear, concise and easy to spread.
4. The store name should give people a sense of beauty and artistic accomplishment. A good store name has cultural heritage and makes consumers feel reassured and comfortable. Such as Louwailou, Taotaoju and so on.
The main methods for naming a store are as follows: naming methods related to the nature of the business products, such as Guangming Optical Shop, Yishen Tea Shop, Kangle Pharmacy, etc.; naming methods related to folklore or historical celebrities , such as Dongpo Restaurant, Qianlong Imperial Food, Xi'e Clothing, Xiangfei Beauty, etc.; names related to the spirit of business service, such as Day and Night Store, Baibang Service, Chengxin Department Store, Maoyuan Daily Miscellaneous, etc.
The name of building an image
Building an image is very important for every company, and it can be said to be a matter of life and death for them. The first step in building an image is to come up with a good company name. In modern society, market competition is fierce and business wars occur one after another. In order to ensure one's market share, expand the market, stabilize and attract many consumers, one must have a strong product brand and a resounding corporate name.
1. The meaning is beautiful, such as China Changhong Co., Ltd. The name of Changhong means that the sky will clear after the rain. It has a magnificent and spectacular meaning. The sun is the reddest and Changhong is renewed. Similarly, Konka, a company famous for its production of color TV sets, means a happy life with many excellent products. Shenzhen Sanjiu Pharmaceutical Group Co., Ltd., its name Sanjiu, has countless unforgettable meanings in ancient Chinese, and implies unremitting pursuit. Jiannanchun Winery is named Jiannanchun, which means full of spring and unlimited opportunities for spring.
2. A business name that is concise, clear, and easy to remember will definitely not be a weird name. It will not be a name that is difficult for others to pronounce and remember. In order to facilitate the public's memory, most general corporate names use 2 characters, a few use 3 characters, and some use 4 characters. This naming is not only in line with the conventions of Chinese word combinations, but also in line with the naming habits of Chinese people. This type of name has a more straightforward and shallow meaning, such as Schindler Elevator Company, Qingqi Motorcycle Industry Company, Zhongyi Electric Company, Express Mail Company, etc.
3. The name has affinity. A good corporate name should not give people a too serious feeling, nor should it give people a feeling of rejecting people from thousands of miles away. Instead, it should have an affinity, that is, it should be respectful to people. The feeling of being close and trustworthy, at least gives people a feeling of being approachable. For example, Shanxi Xinghua Village Fenjiu Winery. The name Xinghua Village comes from "Qingming" by Du Mu, a poet of the Tang Dynasty. When I asked where the restaurant was, the shepherd boy pointed to a poem in Xinghua Village.
This name has a rural feel and gives people on the road a sense of intimacy. Another example is the Sichuan Tiange Group Company. The name Tiange comes from the Tang poem Goose, Goose, Goose, and Bent Neck to the Sky, which is interesting and natural. Another example is Shanghai Xinyi Pharmaceutical Factory. The name Xinyi seems to be making a promise to customers and is easily accepted by customers. Another example is Shanshan Co., Ltd., which can easily make people feel close and familiar. Dabao Cosmetics Company in Beijing, the name Dabao seems to come from the name of a child from an ordinary family. It gives people a friendly and easy-going feeling and is easily recognized by customers.