Whether it is a brand name or a company name, if you want to occupy a place in a mature market, you need to win the minds of consumers. Many bosses are worried that they cannot come up with a good brand name, so they will rack their brains to look up the meaning of the word in the dictionary. So, how to get a liquor trademark?
Liquor trademark naming skills
01. Place name law
Place names are recognized by the public. Some companies will use place names as company names, which not only reflects The company's registered place also reflects its local influence and identity, which will make customers trust the trademark and the company. Take Tsingtao Beer, for example. When people see this trademark, they will associate it with the culture of Qingdao. At the same time, consumers will also identify with the Qingdao trademark on the basis of identifying with Qingdao.
02. Naming method
People’s names are easy to remember. Many companies, stores, brands, and trademarks use people's names, especially the names of celebrities, celebrities, and company founders, which can quickly increase the popularity of the trademark and promote consumers' recognition of the product. For example, Li Ning is a Chinese sporting goods brand founded by Li Ning in Gymnastics Prince with its own sports star effect.
03. Efficacy method
Each product has its own functions and effects. If you use a trademark to reflect its effectiveness, it is also the best way to attract customers. At the same time, it also allows consumers to recognize the efficacy of the product through the trademark. For example, Rejoice shampoo, customers' demand for shampoo is elegant and smooth, so the name Rejoice here is dedicated to allowing users to have elegant and smooth hair.
Complete list of wine trademark names
[九上百]
Nine characters are used to convey wine. The word "白" here means liquor, and the word "Shang" means fashion, so this The name implies a fashionable and youthful choice style.
[Nine rhymes]
The homophonic word "wine rhyme joy" comes from Li Zhiyi's "Huanxisha" "The rhyme of wine is getting stronger, and the first taste of Luo Yi is late". The wine is fragrant and the cup is full of emotion.
[Don’t worry]
Double meaning. One: Don’t worry, young people have a future no matter how poor they are. Both: This wine is not used to drown sorrows, but to integrate the feelings between relatives and friends.
[Two Friends]
Young people like to make friends. Sanliang refers to the amount of alcohol, which advocates moderate drinking, and refers to the quantity and quality of friends. It is enough to make two or three close friends.
[Jingfeng River]
"Xingqingchi Banquet", Li Fen's brand name "Meandering longitudinally along the Pingjiang River, opening a pavilion to enjoy the harmony of wheat style" is also highlighted The characteristics of wine culture.
[Ghost Orchid]
From "Changmen Fu", Sima Xiangru of the Western Han Dynasty, "The osmanthus trees are intertwined, and the fragrance is refreshing." The orchid refers to the natural fragrance, noble and elegant. Fierce represents the concentration of wine, which is easy to understand.
[Momo Yinyi]
Don’t let yourself be silent all day, you will only be lonely in the end! Encourage young people to take advantage of such good wine, actively socialize and broaden their social circle. Use the homophony of the three characters to make the trademark memorable.