1. According to the characteristics of lipstick such as color, texture and effect, such as Chili for MAC, Rouge for Dior, Vinyl for YSL, etc.
2. Named according to the inspiration, story background and brand concept of lipstick, such as Dior's 999 (Ultimate Red) and Guerlain's 52 (Empress Fucha).
3, according to the brand characteristics of lipstick, market positioning, consumer groups and so on, such as Naked by UrbanDecay, Coco by Chanel, L 'Absolute Rouge by Lancome and so on.