It’s more of a business operation!
Women's cars, women's financial management, women's games... products for women are flooding in.
This "women are superior to men" simply because more than 70% of social purchasing power is in the hands of women.
When the real estate market encounters "her", it has become an old tradition that the husband will provide the house for marriage. A survey by Shanghai Funa Market Consulting Company found that among the people surveyed, the male-to-female ratio of home buyers reached 58:42. Among female home buyers, single women account for one-third, and 29 of them are unmarried.
“Female home buyers are picky on the one hand, but they are also prone to impulse buying. Based on this characteristic, we pay more attention to research when naming the property, arranging the model room, and introducing the characteristics of the room type. Women's psychology. "A real estate agent said that when many families buy a house now, the hostess first learns about the house purchase information from newspapers, TV and other channels. If she likes the house, she drags her husband with her. There was a lady who saw a real estate advertisement in the newspaper in the morning, drove more than an hour in the afternoon to see the house with her husband, and paid the deposit on the spot. What made her extremely happy was that the property had a poetic name: Huayushu.
When the car market encounters "her"
The latest survey by a domestic investigation agency shows that women account for a quarter of the 3.3 million drivers in Beijing.
In order to entice more women to buy cars, a number of cars with distinctive personalities have been launched one after another. Their cute and exquisite shapes and bright and eye-catching colors have won the favor of female consumers. Relevant manufacturers also plan to set up a female design team to develop women-specific cars, and even intend to design cars suitable for pregnant women to drive. Secondly, car functions have become more "foolish", and automatic transmission cars have become popular. In addition, the colors of the cars are brighter, including bright red, bright yellow, refreshing sky blue, jumping green, and even attractive pink...
When the Internet Encounters "Her"
In terms of online games, 55.4% are women. Women's games have thus become an emerging industry. "Apple Pie", "Castle in the Sky" and other online games labeled as "women's games" have been launched one after another...
Almost every mainstream digital manufacturer has launched "designed specifically for women" products. Whether it is a digital camera, MP3 player or mobile phone, the main selling points are its thinness, short size and dazzling colors. It is not only full of fashion, but can also be used as a temporary make-up mirror for girls when needed, without losing its practicality...
When financial management encounters “her”
Following Shenzhen and Nanjing, women’s banks appeared in Beijing. It is reported that women's bank marketing has achieved huge returns. By nature, women are better at managing money, so banks favor them. Several banks have disclosed that women account for more than half of the VIP customers most cared for by banks.
There are unlimited business opportunities in "her era"
Currently, there are 620 million women in the mainland, accounting for 48% of the total population; in the age group of 20 to 50, there are 250 million women. . The huge female population makes “her era” rich in business opportunities. Experts believe that the concept of "her economy" has emerged, but the exploration of the "her market" is still very superficial. Companies need to segment the market more deeply and provide more personalized services for female target consumers of different ages, incomes and levels. , humanized goods and services. ("Liberation Daily" 3.4)