No.
1. The concepts of trademarks and brands are different:
Trademarks are composed of words, graphics, letters, numbers, three-dimensional logos, color combinations and combinations of the above elements, and are used in A sign used to distinguish different sources of goods or services in the classification of goods or services.
A brand is an intangible asset that brings premiums and added value to the owner. Its carrier is a name, term, symbol, mark or name used to distinguish the products or services of other competitors. The source of added value of design and its combination comes from the impression of its carrier formed in the minds of consumers.
2. Trademarks and brands have different sources of value:
A trademark is a sign used to distinguish the source of goods or services. Its value comes not only from its popularity, but also from its legality. sex. A registered trademark is worth more than an unregistered trademark.
The value of a brand mainly comes from the quality of the product and the trust of consumers.
3. The components of trademarks and brands are different:
The components of trademarks mainly include: text, graphics, letters, numbers, three-dimensional logos, color combinations and sounds, etc., all of which are tangible .
The components of a brand are composed of tangible and intangible parts. The tangible parts include: names, patterns, colors, words, symbols, etc.; the intangible parts include: brand communication, promotion, maintenance, management, sales, public relations, etc.
4. The statute of limitations for the use of trademarks and brands is different:
The statute of limitations for the use of trademarks depends on the law, while the statute of limitations for the use of brands depends on the market. Countries around the world have a certain number of years for the use of trademarks. my country's Trademark Law stipulates that the use period of a trademark is 10 years. After expiration, the use of trademarks can be continued through renewal.
Brands are different. Even if the law allows companies to continue to use them, if the market acceptance of the brand continues to decrease, the brand will lose its vitality and face the risk of extinction.