The origin of the cotton doll:
From the appearance, the cotton doll is a human-shaped plush toy made of cotton, which is almost the same as the plush toy when we were children.
The history of Cotton Dolls can be traced back to 2017, when a South Korean entertainment company designed the image of its artist group into official peripheral Cotton Dolls.
Later, in order to promote album sales, some companies would include such dolls with artist attributes when selling records, and fans would rush to buy them in order to promote their idols.
Cotton dolls originated in the Korean fandom. After being spread to China, buyers and sellers played with the dolls together on Weibo.
They will dress the cotton dolls, do makeup, tell stories, and take good care of the children like mothers, so they call each other baby mom, mommy, Mi, Jimei (sister), and ee (aunt) . Later, "baby mother" specifically referred to merchants.
After four years of development, Cotton Dolls has formed a brand with the mother as the protagonist, consisting of painters (designers), doll makers (photographers), doll factories, handicraftsmen (make-up makers), An industrial chain composed of the sales platform and the delivery (express delivery) company.
The nature of play not only makes cotton dolls a C2M category where very few buyers participate in the entire design and production process, but also allows buyers and sellers to reach a series of unspoken rules that are difficult for laymen to understand.
For example, the seller is responsible for creation, factory inspection, quality inspection and delivery, but cannot make more money; the buyer must agree to confirm receipt of the goods in advance, no refunds will be given if the order is not received, and the construction period is about 3-6 months. , if the postage is overdue, it will be dropped and only 80 will be refunded. After the seller agrees, it will be agreed directly with the after-sales service of the baby factory.
Current status of the cotton doll industry:
(1) Buyer participation
Baby circle practitioners attach great importance to interaction with buyers because they rely on super-verbal promotion Get customers. Under normal circumstances, the baby's mother will post the progress of creativity, receipt of manuscripts, proofing, modification, styling, baby pictures, bulk orders, production progress, shipments, postage, etc. to the Chaohua community.
As long as buyers actively interact, they can decide to sell dolls, doll crafts, doll factories, and sales platforms. If buyers disagree, the one with the most votes usually wins.
(2) Punishment for breach of contract
Baquan gives priority to relying on public opinion to punish defaulters, that is, posting on Chaohua to avoid lightning and hanging people up, tell the whole story clearly, and call on everyone to stop collaborating with the authorities. parties cooperate. If public opinion cannot be resolved, legal action will be taken.
Public opinion is a panacea in the baby industry. Baby mothers will be scolded for being irresponsible, baby factories will be scolded for failing to make dolls, buyers will be scolded for running orders, and platform customer service will be scolded for not responding to messages. Even buyers prefer to solve product quality and after-sales problems through public opinion instead of negotiating and communicating with merchants.
It is obvious that relying on people and lightning protection cannot solve the fundamental problem. The baby’s mother ran away with the money, no refund for wrong photos, wrong goods from the baby factory, begging for after-sales service... these things happen one after another, but every time Only a few lightning noises were left, and they soon became Internet memories and were forgotten, until it happened again, lightning struck again, and was forgotten again.