To build a strong solid wood furniture brand, you need to accumulate it bit by bit. Naming is the first step in brand building and development. It is required for registered trademarks, etc. If you feel that naming a solid wood furniture brand is too much If you have any difficulty, you might as well take a look at the editor’s reference knowledge on naming methods for solid wood furniture brands.
1. Space-time method. It is to use the historical origins related to the product as an element of the product brand naming, so that consumers can have an authentic sense of identification with the product. Using the time and space method to determine the brand can quickly gain the favor of consumers with the help of the profound connotation given to the brand by history.
2. Name method. It is to use the name of a celebrity, star or company founder as a product brand, make full use of the value contained in the name, and promote consumers to identify with the product. For example, the "Li Ning" brand is the gymnastics prince Li Ning's use of his sports star effect to "Jordan sneakers", "Panasonic", "Honda cars", etc. Naming a brand with a person's name can increase awareness.
3. Regional law. It means that the company's product brand is connected with the place name, so that consumers can trust the place and then develop trust in the product. The famous Tsingtao brand beer is a product named after a place, linking the distinctive regional name with the company's products. The method of determining the brand can help promote consumers' recognition of the brand by leveraging regional accumulation. But sometimes many companies name their companies or products after regions, which can also cause confusion.
4. Chinese and foreign law. It is to use Chinese characters and letters or a combination of both to name the brand, so that consumers can have a more "foreign" feeling about the product, thereby promoting product sales. For example, "TCL" uses English letters alone: ??the "Younger" brand uses the transliteration of the English "YOUNGER" as the brand, adding a "foreign style". Similarly, when foreign famous brands are translated into Chinese, they cleverly use Chinese pronunciation and meaning, and have achieved good results. Such as Pentium, BMW, Pepsi, Cola, etc. When using Chinese and foreign methods, it is necessary to combine Chinese and foreign methods skillfully, and avoid trying to be foreign or Chinese, especially to prevent the misuse of "foreign names" to confuse consumers. It can lead to boredom and even counterproductive effects.
Fifth, the number method is to name the brand with numbers, and use people’s association effect with numbers to promote the brand meaning of “Sanjiu Pharmaceutical”. That is: "999" means long-lasting health, long-lasting career, and eternal friendship. The use of digital nomenclature can enhance consumers' differentiated recognition of the brand.
Sixth, the value method is the condensed language pursued by the enterprise. , to name the brand so that consumers can feel the company's values ??when they see the product brand.
Seven, the image method is to use animals, plants and natural landscapes to name the brand. "Seven Wolves" costumes give people a wild and brave feeling, reminding people of the classic plot of "Dance with Wolves".
8. Corporate name method. That is, using the corporate name as a product brand Naming. Such as: Philips Electric, Sony Electric, Sanyo Electric, and many famous car brands, food brands, KODAK film, IBM, 3M, Haier, Hisense, Chunlan, Midea, Marlboro, Royalstar, etc. The famous foreign brands generally use it. The form of abbreviation, such as IBM, 3M, and NEC, uses abbreviations, that is, the first letters of each word of the company name are organized to form a new word, which is characterized by conciseness, but cannot describe the characteristics of the enterprise. Naming product brands using the nomenclature method is conducive to the formation of product brands and corporate brands that promote each other and effectively enhance the corporate image.
The brand naming methods introduced in the article involve all walks of life, but brands. The naming principles do not change, so these methods can be used as a reference when naming solid wood furniture brands to give yourself some ideas.