Looking for the name of an e-commerce applet

You can only choose a name by yourself, because others will already have a good name first.

8 Tips for Naming E-commerce Mini Programs:

For a mini program, no matter how good the content is and how good the services are, it will be very difficult if it does not have a good name. It is difficult to get attention, and it is difficult for mini programs without fans to realize their monetization value.

1. Call them by their names

Directly name the WeChat applet as your own name or service or product. This is more direct, easier to understand, and easier for users to search. .

For example, we are most familiar with Tmall, Durex, Dianping, etc.

Users who want to follow their public accounts usually search for their names directly. If the public account does not use their own name, a large number of potential users will be lost.

2. Describe scene method

It can be a time scene, a space scene, or a behavioral scene. As you read, a specific scene will appear in your mind.

For example, read at ten o'clock, read under the covers, read poems before going to bed, don't scream bitch, office weird saying, financial gossip girl.

3. Function display method

Displaying the service purposes of WeChat mini programs is more convenient for users to understand the platform. Most users usually search based on their own needs, so users are looking for It must be based on the functionality of their products.

For example, the restaurant owner’s internal reference-content can be used as an internal reference and is of high value. Top copywriting - the function is to share copywriting, and the top and most outstanding thing is value.

4. Vertical industry method

Change the name of the WeChat applet into: industry name + purpose, which makes it easier to attract a large number of target users.

For example: Film Business School, Baidu Movies, Douban.com.

5. Image naming method

Visualize concrete and abstract things through personification or metaphor, and use WeChat mini programs to display the image of the company or the image of its products and services.

For example, Basketball Park is a WeChat public for basketball sports information; Movie Factory helps you find the movies you want to watch as quickly as possible, etc.

6. Question naming method

By using the question method to name, you can arouse the interest of users and let followers gain interest. This kind of account respectively conveys the pain points in user needs.

For example: what to eat for lunch, where to go on the weekend.

After school at noon and after get off work, what to eat is the biggest problem, so make an account called What to Eat for Lunch, and connect H5 with random nearby menu names in the account menu bar, then this account will continue to be used by users recommend.

7. Encyclopedia naming method

The name of the mini program covers a wide range.

Keywords + Encyclopedia: Embarrassing Encyclopedia, Life Encyclopedia, Fashion Encyclopedia, Movie Encyclopedia, etc.

With the addition of "encyclopedia" in the form of such a small program, the range of directions is relatively wide.

8. Interesting naming method

Name the mini program in a fresh, interesting and fun way, a funny and entertainment mini program.

For example: call a duck, idle gossip, gossip.

This type of naming method is more flexible, and its purpose is to attract the user's attention.

Summary

An easy-to-remember mini program name can impress people, reduce communication costs, and have a distinctive name that is 8 times more memorable than ordinary names.