Comprehensive list of key points for naming high-end women's clothing brands in China
1. "Jian" means that the name is simple, concise and clear, and it is easy to communicate with consumers. And the shorter the name, the more likely it is to arouse the public's imagination and have a richer meaning.
2. "Accurate" means that the brand name must be harmonious with the brand's market positioning, main products, service purposes, business objectives, etc., so as to help shape the brand image.
3. "Independence" means that the name should have a unique personality and avoid being similar to avoid confusion with other foreign trade clothing stores.
4. "New" means that the name should be fresh, catch up with the trend of the times, and create new concepts.
5. "High" means that the name should be bold, have a high starting point, have impact and strong emotional color, and give people a sense of shock.
6. "Bright" refers to the name being loud and easy to pronounce. Words that are difficult to pronounce or have bad phonology are not suitable for names.
A complete list of naming methods for high-end women's clothing brands in China
1. Functional naming method, which directly reflects the essence of the product, such as "whitening pink honey" to cater to women's love for beauty.
2. Ingredient nomenclature, precious and advanced raw materials, such as "Pearl Cream", "Ginseng Royal Jelly", etc.
3. Origin nomenclature, admiration for famous origins, and local flavor associations, such as "Maotai Sa", "Jinshan Orange", etc.
4. Personal nomenclature, reverence or worship of the creator, "Zhang Xiaoquan Scissors", "Fool's Melon Seeds", etc.
5. Appearance nomenclature, highlighting beautiful shapes, such as "bat shirt", "pagoda candy", etc.
6. Color nomenclature, using colors to evoke visual associations, such as "golden amber candied dates", "russula", etc.
7. The nomenclature of famous recipes, ancestral secret recipes and the experience of famous teachers, borrowing the reputation of famous recipes, such as Dukang Winery.
8. Metaphorical nomenclature, implying the efficacy of the product, such as "hundred-year-old wine", "easy chair", and "old man's music".
9. Legendary nomenclature, there are vivid and twists and turns of the story, "the dog ignores the steamed buns" and "everywhere burns wheat", all fall into this category.