From the name of a company, we can also see the track of its work.
① Components of a company name
The complete name of a company should include the following 4 components: indicating the region where the company is located; a font size that reflects the personality of the company; reflecting the characteristics of the product or industry; Indicates company shape.
For example, Beijing Tianyu Advertising Co., Ltd.; Beijing Feige Dental Clinic Co., Ltd. Among these two names, "Beijing" represents the region, "Tianyu" and "Feige" represent the trade names of the two companies respectively, "Advertising" and "Dental Clinic" represent the product or professional characteristics, and "Limited Liability Company" reflects the company. legal form.
Companies can use abbreviations in actual operations. Many of the names you see on the company's house plate are the company's abbreviation. For example, the above two companies can be presented as: Tianyu Advertising Company, or Tianyu Advertising; Feige Dental Clinic, or Feige Dental Clinic. The starting point should be high:
Establishing an outstanding company image starts with naming. The name must transcend time and space, lead the fashion, be novel and unique, and be unusual; only a name that strives to be the first and stands at the highest point can have the effect of intimidation and influence. It will stir up thousands of waves with one stone, quickly open up the market, win customers, and stabilize the market. Stay in the minds of consumers. Brands such as Shi Yuzhu's "Great Man Group" and "Melatonin" are enduring and prosperous because of their unique characteristics.
② How to name a company
The idea should be new:
A good name is like a divine response, moisturizing things silently. Corporate culture is a living culture, a culture that grows rapidly, a culture that is agile, and a culture that keeps pace with the times. The core driving force that supports and leads the company's culture is the company's title. How dare we underestimate it? There is nothing more magical than this. Staying young forever, building evergreen foundations, and making a lot of money can be called company civilization. The title of "lao niu breaking rickshaw" is unclear, which means that it cannot achieve the goal of turning iron into gold and cannot make money at all. For example, the brand "Coco Chanel" is still the embodiment of fashion and synonymous with high-quality products.
Positioning must be accurate:
Ingenious conception and outstanding characteristics. A unique and charming brand name should be able to reflect the advantages and characteristics of the company's products in design, and show a unique charm. "Coca-Cola" is the symbol of beverage, culture, and life. Leap, Microsoft, Intel, Lenovo, etc. are synonymous with computers. Kodak, when heard, is associated with film, and Mercedes-Benz, BMW, is associated with cars.
The cultural context must be smooth, and the financial context must be clear:
Lands and rivers have feelings, plants and trees know their intentions, everything has spirituality, and interaction produces benefits. If the cultural context is not smooth, the financial channel will be blocked, and hard work will not show results; if you can understand the meaning of Zen, you can advance and retreat freely as the financial road is clear; only by adding a snake to the Qi channel can you know the rise and fall of work; the financial channel and the cultural context are inherently conflicting, and after reconciliation, they will become strange. .
With the advent of the brand era, winning through image has become a concept. Whether it is oneself, a company, a company, a real estate, etc., one must first establish an outstanding image, develop a top-notch culture, have a sensational temperament, and have an outstanding personality, in order to seize the commanding heights and remain invincible in the market competition. The core of the company's culture is the company's name. If you don't add the finishing touch, you'll be trying to catch the moon in the water.
③ Things to note when naming your company
In addition to the above considerations and methods, you should also pay attention to the following aspects when choosing a name:
The name you choose must be your own Like, this will help encourage you and your employees to start a business;
Avoid noncommittal and misleading words, pay attention to the multiple meanings of words, and avoid using words with negative and negative effects;
The name should be decided as early as possible, and the name should be verified and registered with the industrial and commercial department quickly to reduce the probability of the name being occupied by others
The name should be chosen with the long-term development of the company in mind and be conducive to long-term use. , and should not be randomly named based on short-term hobbies or interests.
If your company gets bigger, the name will naturally become a brand and intangible asset, and it will be uneconomical to change the name.
Top ten techniques for naming a company:
① Naming with special words There are two types of special words for law: one is the customary words used in certain industries, and the other is the words that are particularly popular in certain industries formed during the long-term historical development. The word "tang" is used in Chinese pharmacies, such as Rentang, Cai Tongdetang, etc.; the word "fang" is used in Western pharmacies, such as Huamei Pharmacy, Guanxin Pharmacy, etc.; the word "she" is used in Western restaurants, such as Huamei Western Restaurant, Deda Western Restaurant Society etc.
② Auspicious naming method
The words "Xing", "Long", "Yuan", "Mao" and "Fa" often appeared on the signboards of old shops , this is the old time when businessmen liked to seek good luck and paid attention to words. For example, the time-honored Yueshengzhai was founded in 1775. The name of the store is "Yueshengzhai", which means "prosperity of the moon and the moon"; it was the first beer store opened by a Chinese. The Shuanghesheng Five-Star Brewery in Beijing was founded by Zhang Ge and Hao Sheng, both from Shandong, with capital raised. The name "Shuanghesheng" means "the two parties jointly run the brewery and have a prosperous financial future."
③ Catering to the naming method
Use auspicious words that the public likes in the names of the company's stores to cater to the customers' psychology of seeking happiness and attract business.
④Name combination is appropriate
For example, the Japanese Panasonic Electric Company and the American Ford Motor Company we mentioned earlier fall into this type of naming method.
⑤ Yazi Naming Method
This method of naming a store is a unique commercial naming method in China. Because China is influenced by Confucianism, there is a traditional concept of emphasizing literature and suppressing business. Therefore, some businessmen also name commercial places like literati's study rooms, such as "Zhai", "Pavilion", "Xuan", and "Ju" , "garden", etc.
⑥ Common proverb naming method
Spoken proverbs are more colloquial to the people, and the names of enterprises and companies that use proverbs to name can be accepted by the majority of the public. The famous Wang Mazi, Goubuli, etc. are all named after common sayings. The loud names such as "Haochilai" Melon Seed King and "Xiandelai" Spare Ribs give people a sense of intimacy.
⑦ Homophone naming method
Using this method of naming seems to be a coincidence, but it is actually with ulterior motives and makes people read it interestingly, such as a Shanghai boss who said: Pinghan named his store "Yu Liang Liang Pharmacy", which phonetically sounds the same as "have a conscience", which made the public feel the sincerity of the boss in doing business without making illicit profits.
⑧ Bragging naming method
Using the bragging method to name is mainly to solidly embody the company’s reputation, product quality and other advantages in the company name, giving Add confidence to yourself, put pressure on your opponents, and give the public a sense of trust. For example, the meaning of Shanghai Jincheng Crafts Society is that it is invincible like Jincheng Tangchi in the competition. The meaning of Shanghai Jingyi Glasses Company is that the company can strive for excellence in all aspects.
⑨ Logo naming method
The logo naming method mainly uses physical objects as symbols to highlight the obvious characteristics of the company. Now it has developed into CIS (Corporate Identification System) internationally. ), the famous Black Monkey Hat Shop uses a wooden black monkey as the store door to show its historical tradition and distinguish it from other hat shops.
⑩Brand Naming Method
Brand naming generally refers to a company that creates a famous brand product and then uses its own brand name as the company name, such as Shanghai’s former Green Baojin Pen Factory and Shanghai Phoenix Bicycle Company both named their companies after their respective brand products "Green Baojin Pen" and "Phoenix".
You can also click on the official customer service website at the bottom to name your baby. Giving a child a good name is not as good as giving a child a thousand pieces of gold. Many parents have paid attention to us. We will name the baby according to the year, month and day of the baby’s birth. A good name for good luck in life: /qiming/