Youth Donghua's campus mascot is inspired by the silkworm in China's traditional culture and Donghua University's profound knowledge in the textile field. The campus mascot of Youth Donghua is a lovely image called "Silkworm Baby". Silkworm babies are portrayed as cute cartoon images, dressed in blue and white in Donghua school uniforms, symbolizing the spirit and concept of the school. It is lively, intelligent and simple-minded, sometimes sitting in a dangerous position, sometimes humorous, and sometimes showing confidence.
Silkworm babies have become a beautiful landscape on campus. It not only appears in various publicity materials, but also becomes a sign that students greet each other. Whenever there are important activities or festivals, the silkworm baby will become the focus, and students will take this opportunity to give full play to their creativity and make various interesting decorations and props in the shape of the silkworm baby, so that the whole campus will be full of joy and vitality.
Silkworm babies are not only mascots, but also spiritual and emotional ties. It represents the spirit and culture of Donghua University, and also symbolizes students' youthful, lively and positive attitude towards life.
The meaning of mascot
Mascots can enhance the image of an organization or brand, making it more recognizable and unique. By designing unique mascots, an organization or brand can attract more attention and cognition, and improve its popularity and reputation. Mascots can convey the values and cultural connotation of an organization or brand. Through the image and behavior of mascots, the concept, style and characteristics of an organization or brand are displayed, so that people can have a sense of identity with them.
Mascots can also promote interaction and communication with the audience. Mascots often have friendly, lovely and lively image characteristics, which can attract people's attention and stimulate their emotional response. Through the interaction and communication with mascots, people can have a deeper understanding and experience of an organization or brand.
Mascots can also be used in various promotional activities to improve the exposure and influence of organizations or brands. Mascots can be made into various derivatives and peripheral products, such as toys, clothes and stationery. Therefore, it plays an important role in sales and marketing.