How to name a company? When naming a company, in addition to considering novelty, simplicity, loudness, and rich heritage, In addition, a certain momentum must be injected to stand out with the power to dominate the crowd, stand at the top of the market, be at the forefront of the times, sing for the future, and lead the times. First of all, consider the following aspects. 1. Components of a company name The complete name of a company should contain the following four components: indicating the region where the company is located; reflecting the company's personality; reflecting the characteristics of the product or industry; and indicating the form of the company. For example, Beijing Tianyu Advertising Co., Ltd.; Beijing Feige Dental Clinic Co., Ltd. Among these two names, "Beijing" represents the region, "Tianyu" and "Feige" represent the trade names of the two companies respectively, "Advertising" and "Dental Clinic" represent product or industry characteristics, and "Limited Liability Company" reflects the enterprise legal form. Enterprises can use abbreviations in actual operations. Many of the names that people see on company door plates are the abbreviations of the companies. For example, the above two companies can be presented as: Tianyu Advertising Company, or Tianyu Advertising; Feige Dental Clinic, or Feige Dental Clinic. The starting point should be high: Establishing a good corporate image starts with naming. The name must transcend time and space, lead the fashion, be novel and unique, and stand out from the crowd; only a name that is the first to arrive and stands at the highest point can have a shocking and exciting effect. It will stir up thousands of waves with one stone, quickly open the market, win customers, and stabilize the business. Live in consumer psychology. Brands such as Shi Yuzhu's "Giant Group" and "Melatonin" are enduring and prosperous because of their unique characteristics. 2. The method of choosing a company name should be new: a good name is like a divine response, and it moisturizes things silently. Company culture is a live culture, a culture that grows rapidly, a culture that is agile, and a culture that keeps pace with the times. The core driving force that supports and leads the company culture is the company name. How dare you underestimate it? There is nothing more magical than this. Staying young forever, building evergreen foundations, and having abundant financial resources are called company culture. Lao Niu breaking the car and having an unclear name cannot achieve the goal of turning stone into gold and cannot make money at all. For example, the brand "Coco Chanel" is still the embodiment of fashion and synonymous with high-quality products. The positioning must be accurate: cleverly conceived and highlighted. A distinctive and charming brand name should be designed to reflect the advantages and characteristics of the company's products and show its special charm. "Coca-Cola" is a symbol of beverage, culture, and life. Pentium, Microsoft, Intel, Lenovo, etc. are synonymous with computers. Kodak sounds like film, and Mercedes-Benz and BMW sound like cars. The cultural context must be smooth, and the financial context must be clear: mountains and rivers have feelings, plants and trees know their intentions, everything has spirituality, and interaction produces benefits. If the cultural context is not smooth, the financial resources will be blocked, and the hard work will not show any results; if you can understand the meaning of Zen, you can move forward and retreat as smoothly as the financial resources are available; only by focusing on the Qi pulse can you know the prosperity and decline of the career; the financial pulse, the cultural pulse are inherently conflicting, and harmony will become magical. With the advent of the brand era, winning through image has become a concept. No matter it is an individual, company, enterprise, real estate, etc., it is necessary to first establish a good image, plan a first-class culture, sensational temperament, and outstanding personality, in order to seize the commanding heights and remain invincible in the market competition. The core of corporate culture is a bold name. Failure to add the finishing touch is futile. 3. Things to note when naming your company. In addition to the above considerations and methods, you should also pay attention to the following aspects when choosing a name: You should choose a name that you like, which will help motivate you and your employees to start a business; avoid ambiguity and misleading when choosing words. , pay attention to the multiple meanings of words, and avoid choosing words with negative and adverse effects; the name should be determined as early as possible, and the name should be verified and registered with the industrial and commercial department quickly to reduce the chance of a good name being used by others; the name should be considered The long-term development of an enterprise must be conducive to long-term use, and should not be randomly named based on short-term interests or benefits.
If your business grows bigger, the name will naturally become a brand and intangible asset, and it would be uneconomical to change the name. 4. How to name your business in 2012 (1) Consider the principles of business naming. The name of a business is one of the best ways to promote the business and its products. The main things that can be brought into play and need to be considered when choosing a name are the parts of the company name that represent the font size and reflect the characteristics of the product or industry. A good name can become a priceless intangible asset along with the success of the enterprise. To this end, the following naming principles can be followed: easy to call, easy to listen to, easy to write, easy to remember, and unique, unforgettable, or impressive once you hear it; concise, with as few words as possible, and two characters with the same font size. The probability is too high, so it is generally easier to choose a name with 4 or 3 characters to pass the verification; try to make the name reflect the company's business, core products, values, corporate culture, etc., so that it can be promoted through the name. ......gt；gt;
How to name a company How to give a company a name that brings wealth
In social life, a large number of What we see are industrial and commercial names, that is, store names, company names, product names, trademark names, etc. Most of these commercial names are thought up by people after racking their brains and carefully considering the words, because whether the commercial name is appropriate or not is directly related to To the merchant's business and image. As a businessman, regardless of the size of the capital, they attach great importance to their name. Commercial names are a kind of commercial activity, so commercial names should follow commercial principles and be named according to their own business projects, products, consumer objects, etc.
This is a commercial name that is adapted to local conditions and varies from product to product. The main characteristics of a name.
1. Names to attract business
In real life, store signs (store names) with high generalization power and strong appeal can provide visual stimulation to consumers. and psychological effects are important. The quality of a store's name is the key to whether it can arouse consumers' curiosity and make the store brand famous. Some time-honored stores often use elegant, simple and elegant names, such as Lu Mingchun, Tongrentang, Tianhetang, Rongbaozhai, Quanjude and so on. These store names have become the golden signs of insurance business.
The following aspects should be considered when naming a store:
1. The name of the store must be consistent with the products sold. The method of naming the store can usually reflect the business characteristics of the operator or the main business. The excellent quality of the store makes it easy for consumers to identify the business scope of the store and create a desire to purchase. For example, Tong Ren Tang and De Ren Tang are well-known as time-honored traditional Chinese medicine stores, and the hall as a traditional Chinese medicine store has become a conventional identification mark. Therefore, people only need to look at the Tong Ren Tang sign or other signboards to know that they sell Chinese medicine. Another example is the name of the Gongdelin store, which reflects that the operator is good at cooking vegetarian dishes.
2. Store names must be novel, unconventional, and able to quickly capture consumers’ vision. Store names must be novel, able to arouse consumers’ interest, and attract them to patronize the store, such as Kou Xian, Da Sanyuan, Store names such as Goubuli arouse interest and curiosity among consumers.
3. The store name should be concise and easy to read and remember. The store name should not be too complicated, otherwise it will cause negative effects. For example, some stores like to use complicated and difficult characters as their store names, so that customers not only cannot recognize them, but also cannot pronounce them. To avoid this situation, stores with such difficult-to-understand names are generally not allowed to enter. Store names such as Wankelai, Banfenli and Hetaida are clear, concise and easy to spread.
4. The store name should give people a sense of beauty and artistic accomplishment. It has cultural heritage and makes consumers feel at ease and comfortable. For example, Louwailou, Taotaoju, etc. The main methods for naming stores are as follows:
(1) Naming methods related to the nature of the business products, such as Guangming Optical Shop, Yishen Tea Ying , Kangle Pharmacy, etc.
(2) Naming methods related to folklore or historical celebrities, such as Dongpo Restaurant, Qianlong Imperial Food, Xi'e Clothing, Xiangfei Beauty, etc.
(3) Names related to the spirit of business service, such as Day and Night Store, Baibang Service, Chengxin Department Store, Maoyuan Daily Miscellaneous, etc.
2. The name that shapes the image
Shaping the image is very important for every company, and it can be said to be related to their life and death. The first step in building an image is to come up with a good company name. In modern society, market competition is fierce and business wars occur one after another. In order to ensure one's market share, expand the market, stabilize and attract many consumers, one must have a strong product brand and a resounding corporate name.
1. The meaning is beautiful, such as China Changhong Co., Ltd. The name of Changhong means that the sky will clear after the rain, and it has the meaning of a magnificent temple. The sun is the reddest and Changhong is renewed. Similarly, it is used to produce color TVs. This is the famous Konka company, whose name means a happy life and numerous excellent products.
Shenzhen Sanjiu Pharmaceutical Group Co., Ltd., its name Sanjiu, has countless unforgettable meanings in ancient Chinese, and implies unremitting pursuit. Jiannanchun Winery is named Jiannanchun, which means full of spring and unlimited opportunities for spring.
2. A business name that is concise, clear, and easy to remember will definitely not be a weird name. It will not be a name that is difficult for others to pronounce and remember. In order to facilitate the public's memory, most general corporate names use 2 characters, a few use 3 characters, and some use 4 characters. This naming is not only in line with the conventions of Chinese word combinations, but also in line with the naming habits of Chinese people. This type of name has a more straightforward and shallow meaning, such as Schindler Elevator Company, Qingqi Motorcycle Industry Company, Zhongyi Electric Company, Express Mail Company, etc.
3. The name is friendly. A good corporate name should not give people a too serious feeling, let alone a feeling of rejecting people thousands of miles away, but should have a kind of affinity... .gt；gt;
How to choose a company name 1. How to choose a name that does not duplicate the name
Naming a company is a headache for investors. Even if I submitted more than a dozen names, it would not be approved by the industry and commerce. Because the amount of Wuhan company registration data
is large, and some people have approved the name but left it unregistered, we remind everyone to try to use a name with more than 3 characters as the font size when approving the name, and use it as a font size
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Be sure to apply for more than one name, so as not to have duplicate names, be rejected, go back and forth, and delay registration time and work efficiency. (If your font size has the same pronunciation as that of another enterprise
, it also has the same name. Try to avoid this situation.)
I suggest that friends, the two-character name It’s not that the font size cannot be passed, but the probability is very small (almost only a passing probability of 1). Industry
The staff responsible for registration at the Commercial and Commercial Bureau have to approve a large number of names every day. Seeing that the font sizes of these two characters are too large, you can save yourself such trouble:)
Naming method: Wuhan (Hubei) Trademark Industry Co., Ltd.
3. Company naming - a good business name is a "cornucopia" of wealth
(1) Names are also productivity, as the saying goes Get it right: "If the name is not correct, the words will not go smoothly, and if the words are not right, the things will not happen." For business operators, giving a good name to the product is also an extremely important step. Once the name is chosen, everyone likes it, and consumers can easily remember it. In addition, other production and operation links are also done well, and the product is popular, and it will soon become a brand. Therefore, it is not an exaggeration to say that "name is also productivity".
Although the company name (trade name) is just a combination of several Chinese characters, it expresses more than just the inherent meanings of several Chinese characters. As a corporate logo,
it stores information such as corporate credit and the market competitiveness of its products. This makes it a carrier of goodwill and has property value. It also reflects the cultural taste of the enterprise and embodies the cultural mentality and business pursuits of a specific era, a specific region, and a specific group. It has potential cultural value. A company name with high generalization, strong appeal and potential cultural value will have an impact on the public's visual and psychological aspects.
A company name with a unique design, easy to read and remember, and rich in art and image can quickly capture the public's vision, arouse their strong interest and rich imagination, and leave a deep impression on them. impression. An excellent company name has a significant impact on establishing a good corporate image and is an important intangible asset of the company.
Some people think that naming seems insignificant compared to the investment in equipment hardware such as technical equipment. However, countless lessons in market reality tell us that this seemingly inconspicuous link is often a critical investment in intangible assets. Not only does its rate of return far exceed expectations
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Think about it, and it will affect the market value of tangible asset investment to a certain extent. Scientific and reasonable naming will maximize the overall investment of the enterprise.
Benefits will come. Looking at the well-known trademarks, such as "Haier", "K of Hearts", "Wahaha", "Robust", "EXXON", "SONY", "ACER"
and other good brands, none of them are good brands. It is not due to the great emphasis on naming as an investment link. The world's most successful large companies all value renaming as an investment link. For example, an American oil company invited experts from various fields to design a name that was consistent with customs around the world and the laws of various countries. It lasted 6 years and cost more than 100 million U.S. dollars, and investigated 55 companies. countries and regions, and finally selected one trademark from more than 10,000 designed trademarks. This is the famous EXXON. Today, its brand value has reached tens of billions of dollars. Other names such as "SONY" and "ACER" are also a huge investment. Of course, the final return is also quite generous.
However, many domestic companies currently lack this kind of investment awareness in brand design. At least, in their minds, they still lack the concept of "name is also productivity". They often treat them by patting their heads or even drawing lots, which brings negative effects to the development of the enterprise. Because
did not seriously study the art of naming products and companies at the beginning, many domestic brands were featureless, lacked individuality, and even had the same name. As a result, the scale of the company
increased. The more problems were exposed in the original naming investment. For example, there are a few words spread in Guangdong: "'Red cotton' blooms everywhere, 'Pearl River' flows everywhere, 'Five Sheep' run all over the streets, 'Panda' blooms everywhere, 'Triangle' Flying all over the sky, 'Diamonds' are scattered everywhere, 'Yangcheng' is seen everywhere, and 'Guangdong Sui' eyes are closed." This is an accurate depiction of the phenomenon of name similarity. In fact, this phenomenon also occurs in many other places, such as the name "Three Gorges...gt; gt;
How did the company name Longhua?
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When doing business, Chinese people pay attention to the auspicious name, and it must be smooth and clear about what it does. It would be good for young people to have a name with these conditions in a fashionable spot
How to give a company a good-sounding name that can be registered. For a newly established company, how to give it a good name? How to choose a good-sounding and registrable name for your company? This problem should be difficult to solve within the company, especially since many company names have to be registrable and meaningful, as the saying goes. Good: "A well-known business name is worth thousands of taels of gold. "As the first trump card for merchants to fight in the business world, a good business name is like a moving ballad, nourishing people's hearts after many vicissitudes of life, and like a touching poem, giving people the warmth of love and the enjoyment of beauty. Name, It is a sign of self-creation and wealth, and is the basis for settling down and establishing a successful career. As the saying goes: "If your name is not right, your words will not go smoothly, and if your words are not right, your achievements will not be successful."
"For companies, choosing a good name is also a crucial step.
Those famous well-known companies and well-known trademarks all have a resounding name, and some names far exceed "ten thousand". The value of "two golds", for example, the brand value of "Haier" has exceeded 10 billion U.S. dollars, while the world-renowned "Coca-Cola" has exceeded the 100 billion U.S. dollar mark. American economist David Bell once said: "The trade name is "The carrier of corporate image and brand". There is also a lot of knowledge in how to choose a good name. A good company name should be chosen after repeated deliberation in terms of sound, shape and meaning.
For For a company, although its name is just a combination of several Chinese characters, it should express more than just the inherent meaning of a few Chinese characters. As a company's logo for opening up the market, its name stores a large amount of market competitiveness information and can be very useful. It is a good reflection of the strength of the company and a symbol of the company owner’s worth. How to give your company a good-sounding name that can be registered? Here are some basic principles and key points:
1. Matters related to company naming
1. The pronunciation of the name should be clear
There are many Chinese characters in China, and they also have many identical pronunciations in terms of phonetics. Therefore, when choosing a company name, Some Chinese characters that are difficult to pronounce or names that are difficult to read together should be avoided as much as possible, especially those that are not well matched with oblique and oblique characters, and the combination of homophones and homophones may have ominous connotations or be unclear. Try not to use them as much as possible. What is the best pronunciation? In ancient Chinese poetry, there is a rule of "rhyming with rhymes". Therefore, the sounds with similar pronunciation of the finals are classified into categories. One category is called rhyme, also known as "rut", and the syllables of finals are divided into thirteen categories in order to make the pronunciation have certain rules to follow. This method is called "rhyme", also known as "rhyme". "Thirteen Rhymes". These thirteen patterns are classified as: (1) East: Middle Eastern rhyme, including 13 characters such as Song, Gong, Weng, Kong, Zhong, and Hong; (2) West: Zhiyin rhyme, including Qi, Di, Wife 13 characters such as , west, machine, ladder, etc.; (3) South: Gandan rhyme, including 13 characters such as Han, Can, Huan, Nan, Tan, Yan, etc.; (4) North: Black and white rhyme, including Te, Ke, Le, 13 characters such as De, Fu, and Ce; (5) Hang: Qiangyang rhyme, including 13 characters such as wolf, Yang, Tang, Chang, Niang, and Huang; (6) Bo: Posuo rhyme, including song, goose, he, and 13 characters such as Duo, Ke, Ke, etc.; (7) Chen: Renchen rhyme, including Lun, Feng, Cheng, Teng, Gen, Sheng, etc. 13 characters; (8) Qian: Tianxian rhyme, including Tian, ??Suan, Jian, Dian 13 characters such as , smoke, and first; (9) Kui: Huifei rhyme, including 13 characters such as destroy, blow, Wei, chase, push, pile, etc.; (10) Ku: Gusu rhyme, including Du, Hu, Chu, Wu , shu, fu, etc. 13 characters; (11) give: tiexie rhyme, including 13 characters such as jie, heat, test, tongue, le, shi, etc.; (12) pai: huailai rhyme, including cai, guess, ai, kai 13 characters such as , bury, and children; (13) Kua: Basha rhyme, including 13 numbers such as he, flower, grasp, pull, flower, and difference. Among the thirteen rhymes mentioned above, different rhyme parts have different pronunciations. Due to the different pronunciations, people hear and feel different. When naming a company, you should choose appropriate syllables and words to rhyme it according to the characteristics and overall structure of the company.
2. The number of words should be as small as possible
According to the current conventions of some company names, the number of words in many company names is between 2 and 5. However, if the company name to be registered is If it is difficult to register successfully, you can add some text appropriately. According to relevant information, someone once conducted an experiment using a shorthand instrument to test how many words they could hear and understand in one thousandth or two thousandths of a second by listening to advertising words. , the results show that the average number of words in people's memory is limited to 5, so it is best for some company names to be within 5 words.
3. Avoid using uncommon words
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How to choose a company name Company name:
1. First of all, the company name must be rich in five elements of wealth, and the five elements of wealth in the company name are divided into internal and external wealth;
2. Mathematical selection: The mathematical choice of the company name is based on The total number of strokes in the full name of the company must be a real number, and the name must be auspicious;
3. The pronunciation and meaning of the name should be good: avoid using polyphonic characters, avoid using partial characters, avoid using obscure semantics, and avoid using unlucky characters. Words should be avoided that are similar or similar;
4. The naming of enterprises should also follow business principles and be named according to their own business projects, products, consumer objects, business characteristics, etc.:
How to choose a company name? Use your birth date and horoscope to find out what the five elements lack and what the gods of happiness are, and then make up for it based on the five elements of mathematics and the five elements of strokes.
How to name a company store? Brand is the soul of a company. A good brand can read its vitality from its name. Nowadays, more and more people are successful. People put brand creation first, which is why brands such as Coca-Cola and Mercedes-Benz are valuable.
People have no reputation, so do products, and even more so for enterprises. A good name has the "gene" of success in taking the lead, and the success of "Midea Air Conditioner" is very convincing. The two words that were originally ordinary, just because of the sentence "It turns out that life is beautiful", suddenly played the finishing touch, and also shortened the distance between merchants and consumers. The same is true for "361 degrees". It is well known that the circumference of a circle is 360 degrees, with only one degree more. Big is the largest, small is the smallest. It is simple and clear, but has profound meaning. You can't help but feel moved.
Mr. Zhao is a private mine owner. On that day, I asked the author to name his company. The author named it "Dongzhan Mining" based on the fact that his name and the location of the mine both have the word "东". The five elements of "Dong Zhan" belong to gold mathematically, which is consistent with the five elements of copper mine. The mathematical meaning is: "If you have ambitions, you will achieve fame and wealth." The word "东" means the sun rises in the east, and the future is bright. The word "Zhan" means grand plans and great progress. The meaning of thousands of miles, at Mr. Zhao's request, the author gave him another message poem:
The rising sun rises in the east, spreading its wings to fly high. The wilderness can be crossed by people, and the industry can be cultivated with diligence.
Ms. Liu is in the chemical fiber business and has been losing money in the past few years. Last year, I asked the author to change the name of her company. When I read her horoscope and told her to be a fire prevention officer, Ms. Liu smiled bitterly and said, "It was a disaster in the first year of starting a business. She hasn't recovered yet! The author comforted her a few words, and then named her "Yuan Xincheng" based on the word "yuan" in her name. Ms. Liu was very satisfied. Integrity is the foundation of human beings and business. Adding the word "yuan" in front of it makes the originally serious word "integrity" suddenly become more energetic, revealing a sense of movement in the stillness, and taking the name of the operator into consideration, it can be said that it is the best of both worlds. It is: "God-given good fortune, peace and smoothness," the five elements belong to wood, which is consistent with the industry in which they operate.
Commercial stores are also inseparable from the embellishment of good names. If they want to be popular among the many stores. Consumers choose first, and the name is crucial. In the summer of 2008, Xiaopeng, a young beautician, came here to ask me to name the beauty salon he was about to open. According to the five elements of the beauty industry, the name is fire. The store was named: "Chinese Image". There are no commonly used familiar words such as "beauty" in the name, but it allows people to understand the industry they are doing at a glance. It is elegant yet grand, in line with today's people. Today, "Chinese Image" is the largest beauty salon in the city, and Xiaopeng Beautician has also become a model for many young people to start their own businesses.
Some commercial shops, both in terms of services and store locations. They are all excellent, but the business is not good. This situation has more to do with the name than with Mr. Qi, who runs a drug store.
In 2009, he opened a medical supermarket near the city center. Seeing that the business of several nearby stores was booming, but his own business was empty, Mr. Qi was very anxious and asked a Feng Shui master for help. But the effect was minimal. Mr. Qi found the author through a friend and asked me to go to his store to take a look. The author took the compass, measuring ruler and other necessary tools, thinking that there must be a very complicated reason. However, after walking around, I didn't find anything wrong. Finally, my eyes fell on the plaque, and I immediately understood the reason. When the author told him that the problem was with the name, he was surprised and asked the author: "Is the name also related to business?" The author smiled and said: "Not only is it, but it is also big!" Mr. Qi looked confused! The author went on to say: "Customers in the drugstore come because of their health. Some people may be heartbroken because of their own illness or the illness of their relatives and friends, but the name of your store "Wangyuan" has the meaning of attracting wealth. Maybe it is You chose this name because you were eager to make money, but you forgot about the taboo, because your "expanding wealth" may be based on the suffering of others!" You can see that Mr. Qi's face is a little unnatural at this time. But the author continued: "Because of this, it widens the distance between consumers and merchants, and also directly affects your business. Not only that, the color of the signboard does not match the orientation. Your store faces east and west. The five elements belong to gold, but the color of the sign is pure blue. The five elements blue belongs to water. Water leaking metal means losing money. How can you make money in this situation? "At this time, Mr. Qi suddenly realized and said: "Teacher Chen, Thank you for your advice. Can you please rename our store?" The author named it "Pukang" according to the characteristics of the pharmaceutical industry, and suggested that Mr. Qi write an advertising slogan next to the store: "Pudu... .gt;gt;