Market development and marketing department.
The marketing department is the backbone of marketing
In corporate marketing practice, the role of the marketing department is very important, but in many small and medium-sized enterprises, the marketing department is often ignored.
In English, SALE and MARKETING are two nouns with different meanings. The former represents sales and the latter represents marketing. When choosing, small and medium-sized enterprises often think that marketing is sales, leading to neglect of marketing. The function of "camp" here is, and generally speaking, "camp" is to do marketing work. The integration of marketing and sales is the true meaning of marketing.
Most companies also ignore the "business" function. The marketing department is generally weak, and even the company does not have a marketing department in the organizational structure design. For a company trying to become bigger and stronger, Without a marketing department, it is like a person without a backbone and it is difficult to stand tall. It is like a soldier in an army who lacks ammunition and it is difficult to win a marketing campaign. It is like a sports team that lacks a leader and cannot find a leader when it needs to make decisions and face major choices. to the north.
A standardized marketing department includes at least four functions: market research, product project establishment and planning, brand promotion, and graphic planning. Market research focuses on product, customer demand and experience improvement, competitor strategies, and competing products. Research and summarize the overall sales and market environment, and form a report to provide decision-making comparison and information basis for the company's marketing. Product project establishment and planning are generally completed by product managers in the marketing department. In terms of responsibilities, product managers are all-round talents who integrate product research and development and marketing. They must understand both the product itself and the market. Product managers generally receive a The salary is not cheap, and the requirements for their abilities are certainly not low.
Brand promotion focuses on the study of corporate promotion methods, brand management and corporate image promotion; graphic planning mainly plans corporate promotional activities, large-scale events and provides graphic design support for the products themselves. On the whole, the marketing department is responsible for connecting the market and products, and providing policy support and basic data for front-line sales, which is of great significance to a truly market-oriented enterprise.
The establishment of the marketing department reflects both professionalism and importance.
From a professional point of view, the marketing department plays a role in supporting and guiding sales. The marketing department is functionally stipulated to have the obligation to formulate corporate marketing strategies and implement specific strategies, and execute them as the sales department. The plans and strategies formulated by the marketing department are implemented in actual sales to achieve the goals. From the perspective of importance, the corporate marketing department carries the important function of connecting R&D, production and market.
Almost all companies are oriented towards customer needs and market demand. How can this be achieved? The marketing department plays its due role. First of all, the marketing department is required to understand the product. Only by understanding the product can we purposely find customer needs and put forward suggestions for improvement based on product characteristics. Secondly, the marketing department must also understand the market. One of the important functions of the marketing department is to investigate the market. , investigate customer needs, competitors, and the overall environment. Only with a thorough understanding of the market can the marketing department formulate reasonable product development directions and market competition directions, reasonably adjust the company's market plan, and obtain market information to gain opportunities. .
The marketing department has investigated and understood the market, formulated corresponding development strategies for customers, competitors and products, and provided a large amount of basic information and guidance methods for front-line sales activities. More importantly, because The advantage of professional division of labor is that sales staff can fully apply the market development methods and methods provided by the rear marketing department to actual sales, and abandon the past steps of not only working hard to develop customers but also fully understanding the market and formulating market strategies. Focus on sales and effectively improve performance. In this sense, the marketing department is like the leader of a sports team, directly providing empirical methods and actual data to the sales team, providing substantial help in the competition.
The marketing department also directly provides plans, promotional arrangements, designs and other elements required for marketing activities, directly provides support for sales activities, serves as a compulsory artillery shell for sales, and provides sales with combat tools.
In corporate marketing practice, the role of the marketing department is very important, but in many small and medium-sized enterprises, the marketing department is often ignored.
In English, SALE and MARKETING are two nouns with different meanings. The former represents sales and the latter represents marketing. When choosing, small and medium-sized enterprises often think that marketing is sales, leading to neglect of marketing. The function of "camp" here is, and generally speaking, "camp" is to do marketing work. The integration of marketing and sales is the true meaning of marketing.
Most companies also ignore the "business" function. The marketing department is generally weak, and even the company does not have a marketing department in the organizational structure design. For a company trying to become bigger and stronger, Without a marketing department, it is like a person without a backbone and it is difficult to stand tall. It is like a soldier in an army who lacks ammunition and it is difficult to win a marketing campaign. It is like a sports team that lacks a leader and cannot find a leader when it needs to make decisions and face major choices. to the north.
A standardized marketing department includes at least four functions: market research, product project establishment and planning, brand promotion, and graphic planning. Market research focuses on product, customer demand and experience improvement, competitor strategies, and competing products. Research and summarize the overall sales and market environment, and form a report to provide decision-making comparison and information basis for the company's marketing. Product project establishment and planning are generally completed by product managers in the marketing department. From the perspective of responsibilities, product managers are all-round talents who integrate product research and development and marketing. They must understand both the product itself and the market. Product managers generally receive a The salary is not cheap, and the requirements for their abilities are certainly not low.
Brand promotion focuses on the study of corporate promotion methods, brand management and corporate image promotion; graphic planning mainly plans corporate promotional activities, large-scale events and provides graphic design support for the products themselves. On the whole, the marketing department is responsible for connecting the market and products, and providing policy support and basic data for front-line sales, which is of great significance to a truly market-oriented enterprise.
The establishment of the marketing department reflects both professionalism and importance.
From a professional point of view, the marketing department plays a role in supporting and guiding sales. The marketing department is functionally stipulated to have the obligation to formulate corporate marketing strategies and implement specific strategies, and execute them as the sales department. The plans and strategies formulated by the marketing department are implemented in actual sales to achieve the goals. In terms of importance, the corporate marketing department carries an important function that connects R&D, production and the market.
Almost all companies are oriented towards customer needs and market demand. How can this be achieved? The marketing department plays its due role. First of all, the marketing department is required to understand the product. Only by understanding the product can we purposely find customer needs and put forward suggestions for improvement based on product characteristics. Secondly, the marketing department must also understand the market. One of the important functions of the marketing department is to investigate the market. , investigate customer needs, competitors, and the overall environment. Only with a thorough understanding of the market can the marketing department formulate reasonable product development directions and market competition directions, reasonably adjust the company's market plan, and obtain market information to gain opportunities. .
The marketing department has investigated and understood the market, formulated corresponding development strategies for customers, competitors and products, and provided a large amount of basic information and guidance methods for front-line sales activities. More importantly, because The advantage of professional division of labor is that sales staff can fully apply the market development methods and methods provided by the rear marketing department to actual sales, and abandon the past steps of not only working hard to develop customers but also fully understanding the market and formulating market strategies. Focus on sales and effectively improve performance. In this sense, the marketing department is like the leader of a sports team, directly providing empirical methods and actual data to the sales team, providing substantial help in the competition.
The marketing department also directly provides plans, promotional arrangements, designs and other elements required for marketing activities, directly provides support for sales activities, serves as a compulsory artillery shell for sales, and provides sales with combat tools.
In the overall sense of organizational structure design, the marketing department has solved at least three aspects of interest relationships: long-term interests and short-term interests; the relationship between strategy and tactics; and the relationship between brand and sales. From the perspective of time benefits, the establishment of the marketing department undoubtedly focuses on long-term benefits. No matter how strong the sales force is, if it lacks planning and only meets immediate interests, it will undoubtedly be defeated by companies that have a step-by-step system to win. The marketing department formulates effective research plans and proposes effective market plans to further clarify the direction in long-term interest selection.
Secondly, one shot to change the position, the frequent experimental sales method is a method that small and medium-sized enterprises often try when doing sales. Without strategic guidance, it is difficult to imagine how to do the market by relying on feelings. Strong, the marketing department solves the relationship between strategy and tactics in a sense, positioning the company for market competition, product positioning, and market sales, using positioning to reflect strategic intentions and win systematically; again, due to the same short-sightedness, sales They are often caught up in specific interests, and making a profit is a profit. The marketing department tries to make the product a well-known brand through brand positioning and communication, and also tries to promote the company to a century-old store, which solves the problem of corporate brand building and prevents it from falling into simple The whirlpool of sales has mainly promoted corporate development.
The importance of the marketing department is very important to a company. No company should ignore it. It does not personally lead the troops to fight, but it plays a key role in the victory of the war.