If you want to have your own brand, you must have a resounding name and a domain name that is easy to remember. I found that most classified information networks are named so-and-so life network and so-and-so classified information network. There are many such websites in general places, which undoubtedly makes users confused and more likely to confuse them. In addition, the domain name and the name should match. For example, my domain name of Zhaobajie.com uses the full spelling of these words. When I promote it to others, they will immediately remember my website and domain name. This is the huge influence of the brand. effect.
Service Features Since the name of the website cannot be the same, its own characteristics cannot be missing. We can analyze it according to the specific conditions of the city and place where we are located. For example, if we are relatively close to the school, we can start with the school. The needs of students, such as part-time jobs, exams, and making friends, should be regarded as part of the service features. Based on the school, corresponding settings should be made for students in terms of information content, and publicity in the school should be increased. In addition, if the local area is a tourist city, it should start with tourism information and other related industries. On the one hand, it should provide a large number of hotels, restaurants and other supporting facilities around tourist destinations, and it should also do a good job in tourist maps and tourist routes.
High-quality advertising and targeted advertising The high-quality advertising mentioned here is advertising promoted by some businesses and random people, in the form of business cards, DMs, etc., because this method will make it easier for these people to Human-like acceptance; targeted advertising means targeted promotion for different groups, such as students, business cards are not suitable. In addition, for residents, using business cards for promotion will increase costs and increase the difficulty of promotion. On the other hand, advertising is another manifestation of the brand. If it is promoted blindly through leaflets, it will make people feel disgusted.
In the early stage of cooperative promotion, no unit may be willing to cooperate with you. At this time, you need to show sincerity and even spend some money to impress the other party, such as Internet cafes, intermediaries, advertising companies, etc. . In addition, you can also choose methods that are easier to obtain, such as joining a local school club, a newly opened store, etc. There are many marketing methods emerging one after another, just waiting for you to use your imagination to open up the two channels of Ren and Du.