1. It is easy to remember: it is best to understand it at first glance, understand it at once, be catchy and unforgettable, take advantage of the force of public memory, and make the name easy to understand.
2, easy to interpret: the sense of industry identification is obvious, such as XX Hall for medicine, XX Academy for education and XX Square for food ... People can see what industry it is at a glance. On this basis, there is room for interpretation when guiding users to understand, and there are stories to tell.
3. I like it: I don't care about anything. Of course, it's a strategy to name my project as I like it.
However, if there is a trade-off, the priority of these three principles is: the shorter the principle, the higher the priority.