As the old saying goes, making money means that women and children can make more money. Women's clothing is the most popular clothing brand on the market now, and there are also some self-created women's clothing brands, such as Eternity, BLANCECLAR, Victoria Beckham and so on. In this article, we introduce the name of our own women's clothing brand.
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Factors to consider when naming your own women’s clothing brand
1. It has a good meaning in both Chinese and English, and is in line with industry characteristics and product positioning.
2. The Chinese and English meanings are very interesting, very personal and interesting.
3. The meanings of Chinese and English are coordinated.
4. Chinese and English meanings are reminiscent of each other.
5. The pronunciation of Chinese and English is symmetrical, and the tone is loud or beautiful and clear.
6. Chinese and English are convenient for artistic visual processing.
7. The length of Chinese characters generally does not exceed 4 Chinese characters, and the length of English characters generally does not exceed 12 letters.
8. Self-created women’s clothing brand names should avoid similarities between Chinese and English on the market.
9. Consider the possibility of trademark registration.
10. The splitting and combination of Chinese characters and the splitting and combination of English characters
11. You can start with Chinese, followed by English; English first, Chinese second; Chinese The problem with English matching is that planning, naming, and designing a trademark is a very hard, skillful, and creative job.
Tips for creating your own women’s clothing brand
In line with the core positioning of the brand.
Each brand has its own positioning and value orientation. Trout's "Positioning" theory, one of the greater marketing theories of the 20th century, requires companies to have a correct positioning. The brand name must conform to the attributes of the enterprise, express the brand's positioning and value, and facilitate integrated communication.
Differentiate from competitors
Porter, a leading master of strategic management, believes that corporate competition must be differentiated. That is, offering a “unique proposition” to competitors. At present, China's major commodities have entered an economic era of relative surplus. The result of large-scale production of enterprises is that the products are single and the differences are not obvious. With the acceleration of economic integration, enterprises are experiencing all-round homogeneity. With the improvement of the quality of life and the strengthening of people-oriented awareness, consumers require products that can reflect their personality. If there is no differentiation, the brand will be drowned in the "huge crowd" and become "comrade".
Conform to the value and aesthetic personality of target customers.
According to Porter's concentrated competitive strategy theory, if a company wants to stand out from the competition, it must focus on a "specific customer group" and "market segment."
Today, China is in a period of profound social transformation, and society is gradually subdivided: bobo, middle class, and many sub-societies. The author asserts that the future society will enter the era of club economy, and each small group will organize itself around itself, consume its own brand, and operate in its own territory.
Pair good visual patterns and symbols.
"A good horse deserves a good saddle." Once you have a good name, you need a matching pattern and symbol. Brand consultant David Acker believes that "a successful symbol or logo can integrate and strengthen a brand's identity and deepen consumers' unique impression of the brand." For example, the "Nike" hook trademark is dynamic and complements the name.
Notes on naming your own women’s clothing brand
Gentleness and beauty are women’s eternal pursuit. A women's clothing brand name is created to showcase a woman's femininity. But being feminine is not enough. There are so many feminine women’s clothing brands. To be feminine, the name needs to be unique and novel, like the fairy flowers in Yuen Long, and must be white and flawless. This requires a name to be processed, reprocessed, and reprocessed until it reaches a level that transcends its equivalent. The shape of the name should be feminine; the vowel tone of the birth mother of the character should also be very particular, and the pronunciation should be gentle and pleasant; the meaning of the name should not cause any bad homophony.
There are many types of women's clothing, including casual, business, and Korean-style Chinese styles. When naming your own women's clothing brand, you should have different ideas, but in general, you should understand the secrets that women hide in their hearts. This secret is either a tribute to women's elegance, or a love for women's tenderness and beauty, or an expression of our care for women, or a blessing for women's future dreams.
There are many animals here, such as phoenixes, geese, peacocks, butterflies, swallows, dragonflies, deers, and many plants, such as bamboo, peonies, hibiscus, roses, autumn chrysanthemums, and orchids. There are also many treasures such as the moon, stars, white clouds, jade, streams, pastoral flutes and mountain springs. These are elegant, beautiful and pure, gentle and delicate.
Women's clothing is generally worn by adult women. There are beautiful and handsome girls, gentle and kind wives and mothers, and warm and loving aunts. Most of them have gentle and delicate femininity. Use words to create your own women's clothing brand name to better suit the target customers of women's clothing, be warm but not dignified, soft but not masculine, delicate but not vulgar, gorgeous but not ostentatious. Just try to use some warm and delicate words of love when naming. Such love words are the favorite of adult women.
Generally, the names of self-created women's clothing brands should not be too straightforward, but should have a pun. The name can give people infinitely beautiful reveries, the taste can have a taste, and a subtle and elusive feeling. Coming up with such a name is beyond the imagination of ordinary people. You can find inspiration from some historical events, some fairy tales, and some Chinese classics, and carry out careful processing and planning. It is best if the name of a high-pressure self-created women's clothing brand can give people an elusive charm.
Comprehensive list of self-made women's clothing brands
UUJULY
Qian Hui Ganzhuer
China Doll
Lu You Ni
Encounter by chance
Taihe women's clothing
Tito too
Lon Dai
Qiao Bo
Hongti
Lady's Diary
Oudi
Yin Suyu
Banana Sissy
Luo Yeah. Ministry of National Defense; Modernist Youth
Morandu
Edil
He Fanqian
Carmen
Excellent Fragrance
Jimmy Saylor
Belloan
Manu
Yes
Fragrant Sand
The monkey
Kenny
Sand and foam
Ibel
Que
Man International
Riser
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